what the heck is a web strategy?

2,372%total oiss web site visits

April - May 2009 = 909

April - May 2011 = 22,467

Web Designer Interaction Designer

Types of Interactions

Front desk One-on-one with advisors

Telephone calls E-mail correspondence

Informal conversations Web site

Printed brochures Flyers

Forms Fax

Surveys Programs

E-newsletters Listserv

Facebook Training sessions

Receptions Handouts

Conferences Bookmarks

GOALS

Front desk

Web sitePrinted Brochure

Bookmark

Email Invitation + Response Form = Excellent Reception

PHASE I. PRE-VISA

Email From Erin (include link to one of 4 different landing pages)

New Student Instructions (4 different landing pages)

New StudentWeb Form

Financial Certification Form (& other docs. from schools/depts.)

PHASE II. VISA

I-20 or Ds-2019 Mailed

Information for New Students Web site

Visa Application Instructions

Visa Status Information/Requirements

PHASE III. PRE-ARRIVAL

Information for New Students Web site

Orientation Information and Sign-Ups

Important Practical Matters (Housing, Immunizations, etc.)

Preparing for Travel/Departure Checklist

PHASE III. ARRIVAL

Information for New Students Web and Print

Arrival in the U.S. Information (I-94 form, transportation, etc.)

Arrival Checklist

Arrival in New Haven/Check-In

Sign-up for OISS Programs/Communications

Practical Matters (links to core OISSWeb site)

OISS Web site

Living at Yale

OISS Communication StrategyNew Students — Current Students

Proposed Communications

February March April May June July August September

Web-based CommunicationOther Communication (email, print, etc.)

New Scholar SystemsCommon scenario

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eeSScchhoollaarr

XXtteennddeerr

IImmmmiiggrraattiioonn DDooccuummeenntt IIssssuueedd

OOIISSSS WWeebb ssiittee

Is there an FSA record?

Does the record meetvisa requirements?

Do we have requireddocuments?

Does record meetvisa requirements?

“Am I meeting requirements?”

Is additional dataneeded from scholaror department?

Are required documents attached?

Does new data need to be submitted to FSA? SScchhoollaarr

DDeeppaarrttmmeenntt

Home

Topic 1 Topic 2 Topic 3

The OISS at Yalea web design story

OISS Web Styles

New StudentHomepage

OISSHomepage

International CenterHomepage

Welcome

About OISS Admissions Info for Students & Scholars Search Visa & Immigration info Tax Info LinksInfo for Yale Departments

Events Photo Gallery HandbookHousing Resources Spouses, Partners& Families

OISS Web Architecture

Welcome Events Photo GalleryFor Newcomers

TaxesHomepage

Forms Events LinksResources

Homepage Search Results

About OISS Immigration Taxes & Legal Matters Practical Matters Life at Yale International Center

WelcomeTraveling F & J Visas

Visa delay

F-1 versus J-1 F-1 Students J-1 Students

Leave of absence

Reinstatement

J-1 Scholars

ResourcesImmigrationUpdates

KnowingYour Rights

Confidentialityof records

Tax regulatonsfor internationals

Filing your federaltax return

Filing your statetax return

Tax treatybenefits

Dual status fortax purposes

Resident statusfor tax purposes

Individual taxation iden-tification number (ITIN)

Tax forms andcompleted examples

CINTAX software

Role of Universitytax office

University TaxOffice

University InternationalTax Office

W-4 federalwithholdings form

W-4 federal with-holdings instructions

W-4 state with-holdings form

Check requests forinternational payees

Housing disputes

Traffic violations

Arrests andconvictions

Public benefits

Gettng marriedin the U.S.

Hiring an attorney

Individual University Role

Identity theft

Other LegalIssues

Events andPrograms

ProgrammingFellows

Scholars inResidence

RoomReservations

TaxesUpdate YourAddress

RequiredDocuments

Maintainglegal status

Employmentoptions

Programextension

Program transfer& change of level

F-2 dependent statusfor spouse & children

Changingcategories

Program transfer


Extension ofJ-1 status

Employmentoptions

Health insurancerequirement


Two year home countryresidence requirment

J-2 dependent statusfor spouse and children J-2 dependent status

for spouse and children

Changing categories

Program transfer

J-1 ScholarCategories

Short termvisitors

E-3 (Australiancitizens)+ C74

H-1B temporaryworkers

O-1 extradinoaryability

Graduates of U.S.universities

Maintainglegal statusExtension ofJ-1 status

Employmentoptions


Travel to Canada,Mexico,and the adjacent islands

Applying fora new visa

NSEERS/Specialregistration

Other Visa Options U.S. PermanentResidence

Contact Us

Statistics (?)

Travel in the U.S.

Staff

Hours, Location,& Directions

NewcomersResources

Helpful Services

Spouses, Partners,Children & Family

Emergency &Safety

English LanguageSupport

English ConversationGroups

One-on-OneConversations

English LanguageInstitute (ELI)

Campus Life

Transportation& Travel

Departing Yale

Healthcare

Getting to Know Yale& New Haven

Financial Matters

Trade Nafta Status (TN)

What is agreen card?

How to obtaina green card

How to obtain agreen card at Yale

Marrying aU.S. citizen

Consular processingvs. adjustment

Diversity lottery

Designated doctors

Visa bulletin

After green card

OISS Events Contact UsYale Events A-Z Index



About OISS Immigration Taxes & Legal Matters Living at Yale For Departments

WelcomeTraveling F & J Visas

Visa delay


Leave of absence

Reinstatement

J-1 Scholars

ResourcesImmigrationUpdates

KnowingYour Rights

Confidentialityof records

Tax regulatonsfor internationals

Filing your federaltax return

Filing your statetax return

Tax treatybenefits

Dual status fortax purposes

Resident statusfor tax purposes

Individual taxation iden-tification number (ITIN)

Tax forms andcompleted examples

CINTAX software

Role of Universitytax office

University TaxOffice

University InternationalTax Office

W-4 federalwithholdings form

W-4 federal with-holdings instructions

W-4 state with-holdings form

Check requests forinternational payees

Housing disputes

Traffic violations

Arrests andconvictions

Public benefits

Gettng marriedin the U.S.

Hiring an attorney

Individual University Role

Identity theft

Other LegalIssues

PracticalMatters

CulturalAdjustment

Campus Life For Spouses andFamily Members

ProgrammingFellows


About theCenter

RoomReservations

VolunteerOpportunities


RequiredDocuments


Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Program transfer


Short termvisitors

E-3 (Australiancitizens)+ C74

H-1B temporaryworkers




Employmentoptions






Contact Us

Anual Reports

Travel in the U.S.

Staff

Hours, Location,& Directions

InternationalCenter

NewcomersResources

HelpfulServices

Emergency &Safety



Spouses and PartnerPrograms

One-on-OneConversations

English LanguageInstitute (ELI)


Departing Yale

Healthcare

OrientationPrograms

Campus LifeCenters

Clubs &Organizations

Religious Life

Getting to Know Yale& New Haven

Getting to KnowAmericans

U.S. Academic LifeCulture Shock

FinancialMatters


What is agreen card?

How to obtaina green card

How to obtain agreen card at Yale

Marrying aU.S. citizen

Consular processingvs. adjustment

Diversity lottery

Designated doctors

Visa bulletin

After green card

OISS Events

OISS Events

Contact UsYale Events A-Z Index

Programs

CommunityFriends

ThanksgivingHolidays at Home

Mentor Program



About OISS Immigration Taxes & Legal Matters Living at Yale For Departments

WelcomeTraveling Common Visas

Visa delay


Leave of absence

Reinstatement

J-1 Scholars H-1B TemporaryWorker

KnowingYour Rights

Overview

Getting Started

Yale InternationalTax Office

CINTAX

Determine YourFiling Status

IRS Forms &Publications

CT State TaxInformation

Social SecurityRefund

Deadlines &Resources

Housing disputes

Traffic violations

Public benefitsIdentity theft

Other LegalIssues

PracticalMatters

ArrivalChecklist

Health &Safety

Campus Life

RoomReservation


About theCenter

HostingProgram


RequiredDocuments


Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Program transfer


Short termvisitors

E-3 (Australiancitizens)




Employmentoptions






Contact Us

Anual Reports

Travel in the U.S.

Staff

Hours &Directions

InternationalCenter

Getting aYale ID

U.S. SocialSecurity Card

Credit/DebitCards


Informal EnglishConversation

For Spouses &Partners

English as a SecondLanguage (ESL)

Housing

Car Ownership


Telephoning inthe U.S.

Setting Up YourNew Home

Driving InConnecticut

Banking

Email Groups& Newsletters

Campus LifeCentersClubs &

Organizations

Religious Life

Classes

Families &Children

Yale Health Plan

Spouse/FamilyHealthcare

Non-Yale HealthInsurance

InsuranceTerminology

Medex:TravelAssistance

Dental &Vision Care

Pregnancy &Childbirth

AlternativeHealthcare

Personal Safety

Crisis Resources

Domestic Violence

Mental Health

Email Accounts& Net ID


How to obtaina Green Card

Yale Sponsorshipfor Researchers

Yale Sponsorshipfor Faculty

Designated doctors

Overview

Information Session

OISS Events

OISS Events Volunteer


Programs

Web siteSurvey

ArrivalInformation

OrientationPrograms

Clearing U.S.Immigration

Reporting toOISS

OISGraduate &Professional Schools

Transportationto New Haven

Visa Application& Information

The F-1Student Visa

For F-1 TransferStudents

For CanadianStudents

Paying theSEVIS Fee

The J-1Student Visa

Before YouLeave Home

Information forNew Students

Medical &Dental Care

Money Matters

HousingInformation

InternationalDriver Permit

Spouses &Children

Insurance

Preparing forTravel

When toArrive

Travel Documents

Packing Your Bags

Surviving the Flight

Departure Checklist

Booking YourFlight

CulturalAdjustment



CommunityFriends


English ConversationPartners

CommunityFriends



About OISS Immigration Taxes & Legal Matters Life at Yale For Departments

WelcomeTraveling Common

VisasEmploymentAuthorization

Visa Stamp &Status

Study/Research Abroad


For CanadianCitizens

Visa Delay

Your Immigra-tion Status

Common Visas

Renewing YourVisa

Applyingfor a Visa

Leave of absence

Reinstatement

J-1 Scholars H-1BTemporaryWorker

Social SecurityNumber

Rights &Responsibilities

Personal ComplianceUniversityCompliance

Federal Filing(Non-Resident)

Federal Filing(Resident)


For Canadians


Local Taxes

“Where’s myreturn?”

Housing disputes

Traffic violations


Legal Assistance

PracticalMatters

ArrivalChecklist

Health &Safety

Campus Life

RoomReservation


About theCenter

HostingProgram


Traveling Out-side the U.S.


Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Overview

DepartmentOverview

Dept. ApplicationInstructions

Instructions forScholars Maintaining

Legal Status

Extension forScholars

PrevailingWage

Program transfer


Short termvisitors





Employmentoptions


NSEERS/SpecialRegistration


Travel in the U.S.

Other VisaOptions

U.S. PermanentResidence

Contact Us

Statistics

Staff

Hours &Directions

InternationalCenter

Getting aYale ID


Credit/DebitCards





Housing

Car Ownership





Banking


Campus LifeCentersClubs &

Organizations

Religious Life

Classes

Families &Children

Yale Health Plan





Dental &Vision Care



Personal Safety

Crisis Resources

Domestic Violence

Mental Health



On-CampusEmployment

Curricular PracticalTraining

Optional Practical TrainingEmployment withan InternationalOrganization

Academic Training

Occasional Lecture

J-2 Visa

H-1B Visa

Economic HardshipEmployment




Designated doctors

Overview

Information Session

OISS Events



Programs

Give Feedback

CulturalAdjustment



CommunityFriends



CommunityFriends


Coming to Yale

When to ArriveOverview

Overview


For New Students

For New Scholars


Preparing for Travel

Travel Documents

Departure Checklist

Packing YourBags

Reporting toOISS

Survivingthe Flight

Booking YourFlight


Applying to Yale

Informationfor New Yalies

ArrivalInformation

Overview

Insurance

Money MattersHousing

InformationInternationalDriver Permit

Spouses &Children


Updating Content

Recognize Cycles





Visa Stamp &Status




Visa Delay


Common Visas

Renewing YourVisa

Applyingfor a Visa

Leave of absence

Reinstatement




Personal Compliance

UniversityCompliance




For Canadians


Local Taxes


Housing disputes

Traffic violations


Legal Assistance

PracticalMatters

ArrivalChecklist

Health &Safety

Campus Life

RoomReservation


About theCenter

HostingProgram




Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Overview

DepartmentOverview



Legal Status


PrevailingWage

Program transfer


Short termvisitors






Employmentoptions




Travel in the U.S.

Other VisaOptions


Contact Us

Statistics

Staff

Hours &Directions

InternationalCenter

Getting aYale ID


Credit/DebitCards





Housing

Car Ownership





Banking


Campus LifeCenters


Religious Life

Classes

Families &Children

Yale Health Plan





Dental &Vision Care



Personal Safety

Crisis Resources

Domestic Violence

Mental Health



On-CampusEmployment



Academic Training

Occasional Lecture

J-2 Visa

H-1B Visa





Designated doctors

Overview

Information Session

OISS Events



Programs

Give Feedback

CulturalAdjustment


U.S. Academic Life

Culture Shock

CommunityFriends



CommunityFriends

March and December Updates

Coming to Yale

When to Arrive

OverviewOverview


For New Students

For New Scholars



Travel Documents

Departure Checklist

Packing YourBags

Reporting toOISS

Survivingthe Flight

Booking YourFlight


Applying to Yale


ArrivalInformation

Overview

Insurance

Money Matters

HousingInformation


Spouses &Children






Visa Stamp &Status




Visa Delay


Common Visas

Renewing YourVisa

Applyingfor a Visa

Leave of absence

Reinstatement




Personal Compliance





For Canadians


Local Taxes


Housing disputes

Traffic violations


Legal Assistance

PracticalMatters

ArrivalChecklist

Health &Safety

Campus Life

RoomReservation


About theCenter

HostingProgram




Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Overview

DepartmentOverview



Legal Status


PrevailingWage

Program transfer


Short termvisitors






Employmentoptions




Travel in the U.S.

Other VisaOptions


Contact Us

Statistics

Staff

Hours &Directions

InternationalCenter

Getting aYale ID


Credit/DebitCards





Housing

Car Ownership





Banking


Campus LifeCenters


Religious Life

Classes

Families &Children

Yale Health Plan





Dental &Vision Care



Personal Safety

Crisis Resources

Domestic Violence

Mental Health



On-CampusEmployment



Academic Training

Occasional Lecture

J-2 Visa

H-1B Visa





Designated doctors

Overview

Information Session

OISS Events



Programs

Give Feedback

CulturalAdjustment


U.S. Academic Life

Culture Shock

CommunityFriends



CommunityFriends

January Updates

Coming to Yale

When to Arrive

OverviewOverview


For New Students

For New Scholars



Travel Documents

Departure Checklist

Packing YourBags

Reporting toOISS

Survivingthe Flight

Booking YourFlight


Applying to Yale


ArrivalInformation

Overview

Insurance

Money Matters

HousingInformation


Spouses &Children






Visa Stamp &Status




Visa Delay


Common Visas

Renewing YourVisa

Applyingfor a Visa

Leave of absence

Reinstatement




Personal Compliance





For Canadians


Local Taxes


Housing disputes

Traffic violations


Legal Assistance

PracticalMatters

ArrivalChecklist

Health &Safety

Campus Life

RoomReservation


About theCenter

HostingProgram




Employmentoptions

Programextension



Changingcategories

Program transfer



Employmentoptions






Changing categories

Overview

DepartmentOverview



Legal Status


PrevailingWage

Program transfer


Short termvisitors






Employmentoptions




Travel in the U.S.

Other VisaOptions


Contact Us

Statistics

Staff

Hours &Directions

InternationalCenter

Getting aYale ID


Credit/DebitCards





Housing

Car Ownership





Banking


Campus LifeCenters


Religious Life

Classes

Families &Children

Yale Health Plan





Dental &Vision Care



Personal Safety

Crisis Resources

Domestic Violence

Mental Health



On-CampusEmployment



Academic Training

Occasional Lecture

J-2 Visa

H-1B Visa





Designated doctors

Overview

Information Session

OISS Events



Programs

Give Feedback

CulturalAdjustment


U.S. Academic Life

Culture Shock

CommunityFriends



CommunityFriends

March Updates

Coming to Yale

When to Arrive

OverviewOverview


For New Students

For New Scholars



Travel Documents

Departure Checklist

Packing YourBags

Reporting toOISS

Survivingthe Flight

Booking YourFlight


Applying to Yale


ArrivalInformation

Overview

Insurance

Money Matters

HousingInformation


Spouses &Children


Updating Content

Re-architect Information

Letter Requests

Letter Requests

Other Interactions

Front Desk Communication

Telephone Consultations

One-on-One with Advisors

Request a Letter Flyer

Orientation Sessions

Letter Request (Paper Form)

Office Interactions

Look-up in Database

Generate the Letter (cut-and-paste)

Email Client

Goals

Generate the Letters

Reduce Wait Times

Improve CustomerSatisfaction

Improve Staff Morale

Web site Interactions

Driving in CTpage

Car Ownershippage

Bankingpage

Travelingpage

Taxespage

Leaving Yalepage

Instructions: Visit the office.

Letter Requests

Home

Events ContactRequests

Online LetterRequest Forms

DataMerge

Letters Readyfor Pick-Up

Letter Requests

Updating Content

Writing for the Web

Write for the Web

Average time on site in 2010: 2 minutes 42 seconds

Average time on page in 2010: 1 minute 10 seconds

Make it easy toaccomplish tasks

Give users whatthey want

2,372%Really?

Tell us what you think

www.yale.edu/oiss

bit.ly/cowstrategy

what the heck is a web strategy?

Education

oiss web sitedo

oiss web styles

web design story

new havenfellowshours

yale children familytravel

new havencheckinsign

record meet visa requirements

visa delay convictionsspouses