what travel payment is all about. welcome to the 4 th industrial revolution – big data and travel...
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WHAT TRAVEL PAYMENT IS ALL ABOUT.
Welcome to the 4th Industrial Revolution – Big Data and TravelRon DiLeo, President and CEO, AirPlus International, Inc.
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
90% of the world’s data was created in the last two years
Sources: IBM, IDC
Most of this data is unstructured and unmanaged
Big Data in Figures
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.Source: Gartner July 2012
All industries – and companies – will have to address the big data challenge…
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Travel management is no different: data management is a best practice
Increased use of tools and software to analyze travel data
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2012 2013
No ResponseNoYes
45%
49%
71%
22%
Source: AirPlus Travel Management Study 2013
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
What makes for good travel data?
Multiple sources: airline, travel management company, GDSs, card program, etc.
Frequently updated
Globally consolidated
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
A revolution?
Getting the data is only the first step
Step 3Strategic Decision-making and Organizational Transformation
Step 1 Data Collection; Consolidation
Step 2 Prediction and Model Creation
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
How can data support a travel management program?
Transparency into actual costs
Support program compliance
Enhance supplier optimization
Explain the value of the travel program as an investment in a company’s growth
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
What the future of data holds fortravel management
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
What the future of data holds for travel management
Ancillary services (e.g. in-flight meal preferences, preferred seating, in-flight WiFi, preferred floor, in-room movie preferences, etc.)
Travel suppliers will be able to predict travelers’ needs, wants and expectations based on past trips
Resulting in customized packages for each business traveler – outside pre-negotiated deals between companies and suppliers
Better opportunities for individual traveler customization
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
What the future of data holds for travel management
Ancillary services
Traveler tracking tools and technology (e.g. geo-location data)
Bookings via alternative methods (e.g. Open Booking model)
Comparative fare data
Mobile tools and apps (e.g. mobile payment)
Meetings data
Sales budgets, costs and statistics
Social network integration
HR and demographic data
More data sources to consolidate
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
What the future of data holds for travel management
Support cradle-to-grave marketing and sales ROI and KPI reporting
Demonstrate shifts in near-term future markets
Corporate social responsibility: measure the impact of travel on physical health, family or personal life
Fully measure company results and KPIs; enhance strategy
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AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Better methods of data visualization will become essential
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
2010-2012 global AirPlus customer route heat map
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Closer look at the AirPlus heart: Germany – Not heavy domestic and continental routes
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Every city tells a different story: London
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
Every city tells a different story: Paris
AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.
It’s easy to see economically paired cities