BEN KELLEHER

What ways does my

media product

challenge or develop

conventions?

What kind of media

institution might

distribute my media

product?

IN WHAT WAYS DOES YOUR MEDIA

PRODUCT USE, DEVELOP OR

CHALLENGE FORMS AND

CONVENTIONS OF REAL MEDIA

PRODUCTS?

In the opening sequence ‘5 a Die’, as it’s working title was, uses conventions of real media products, with it initially featuring the opening credits to show the production company. It then features the titles I have added; so to show the names of the people involved in the film, finishing with my name, as I am the director, this is conventional of most films.

It cuts from shots of people eating fruit to shots of two male teenagers smashing up the fruit, this shows the conventional image; and introduces the protagonists, of young teenage lads being destructive, but also challenges theses conventional forms with the contrast of the two scenes and the creation of binary opposites.

It then features a montage of clips, which is conventional

for opening sequences, but it develops this, with a mix of

music to create different situations. Also lighting is used,

conventionally and in my opening sequence, to change the

atmosphere, in this case from happy and positive; with

high-key, to destructive and downbeat; with natural

lighting.

It shows the film as a comedy/action genre film, and conventionally

shows this with the use of character’s to create comedy. But it does

also challenge this form, as it is a different concept.

The action codes are used to create a background to my film within

the opening sequence, which is conventionally used. Initially

showing the people eating the fruit and then the two lead characters

smashing up the fruit, this shows the characters while giving a loose

background to the film narrative. It also represents the stereotypical

young lads who don’t like fruit, but to a new extreme.

My opening sequence creates enigma codes in the fact that it hooks

the audience in, as it gives them a slight background to the film, and

this is intended so to make them want to watch the rest of the

film, this is conventionally used for most films; and can be helpful if

the opening sequence is used in the promotion of the film. The fruit

could also be seen as a symbolic code for health, conventionally

some films do have symbolic meanings, and so this could be the

meaning for this film, with the health side appealing to some and

other groups rebelling about anything healthy.

WHAT KIND OF MEDIA

INSTITUTION MIGHT

DISTRIBUTE MY MEDIA

PRODUCT?I think a media institution, such as FILM4 or BWARK Productions, are likely to distribute my film, as it is an

independent alternative film and they have distributed action/comedy films, similar to ‘5 a Die’ before.

The film would be aimed at to a mass audience, mainly towards males who are aged roughly between 13-30,

and are likely to fans of action/comedy films, such as ‘Hot Fuzz’ and ‘The Inbetweener’s Movie’, etc. So the

film would be aimed mainly towards that market; but is likely to appeal to others, with the use of a website

and social media; eg. Facebook and Twitter, to advertise it and appeal to that market and others. The film

would also be advertised on TV, Radio, billboards, apps, and other forms of media also.

Release windows would also be considered for the film. Many films have different release windows for

films, this allows different countries to see the film at different times, thus allowing easier promotion and

hype to be generated around the film. But, for this film I would like to do something different, I would like to

do world-wide promotion of the film; with marketing as previously stated, and the cast and crew promoting,

so to generate as much publicity as possible, then I would like to release the film to all of the countries

worldwide simultaneously, so to generate a feeling of, and allow the idea of, event cinema and for it to

hopefully in it getting as much hype as possible.

The film would be released to cinemas, and then most likely be made available by Download and Hard

Copy. Online distribution of the film would be specifically looked at, as the target market are likely to use

that, so people could download or rent online; through iTunes or sites; such as Netflix etc, also clips from

the film could be made available, through sites such as YouTube, etc., thus attracting more of the target

market. A soundtrack to the movie could also be made available, on CD, and also to download, individual

tracks and as an album, this is likely to generate further publicity to the film.