what weld does
DESCRIPTION
WELD is a digital marketing firm based in Oak Hill, West Virginia. We help companies in adventure travel, health care, law, manufacturing and economic development make a strong connection with their customers.TRANSCRIPT
A Change in
Marketing Philosophy
I interrupt people!
I said, “The customers want to know if you’re
LISTENING!”
makes a suite of digital tools.
makes a suite of digital tools.
WEBSITES
WEBSITES
BLOGSBLOGS
LAND
ING
PAGES
LAND
ING
PAGES
VIDEOVIDEO
WEB PRESS RELEASES
WEB PRESS RELEASES EM
AIL N
EWS
EMAIL N
EWS
PAID
SEA
RCH
PAID
SEA
RCH
ORGANIC S
EARCH
ORGANIC S
EARCH
NETW
OR
KS
NETW
OR
KS
Rapid Deployment Marketing
Strategy
Application Development
Content
A comprehensive approach for the quickest results
turns your business into a publisher and broadcaster.
crunches numbers looking for big bang on little bucks.
We know art. And programming. We’re better at managing them.
Tools connect and form a funnel
Websites
Landing Pages
Blogs
Email NewsWeb Press Releases
Video
Paid Search
Organic Search
Social Networks
> 90% of Internet
sessions begin with a
search query.
In both time spent and number of viewers, online video is growing twice as fast as television.
— Nielsen Company
Complete High-Definition Video Production
A video can show off a product.
Customizable video player with social functionality
A well-planned video library is more than a catalog — it speaks to diverse customer segments.
Press Releases
Contact Information
Attached Photos
Wrapped website
Google Search Results Heat Map
Optimized Website
Optimized Video
Optimized Advertisement
Optimized Press Release
The reach of social networks and blogging venues is growing at 2 times the rate of other web traffic drivers.
— Nielsen Online
Real-time search vs. indexed search
Content Management System
trains you to publish web pages and blog posts.
People now spend more time on social networks than they spend checking email.
— Nielsen Online
Advocates
How do I know digital marketing
is improving my bottom line?
(Hint: Analytics)
Last 30 days of old site
First 9 days of new site
305%
23%
325%
3 months later
35%390%
+19,641
337%
Organic search = Highly engaged visitors
+ qualified leads
2 reservations via Facebook referral
Goal: Conversions
Goal: Conversions
Second 45 days vs. first 45 days