what you need to know about enterprise video conferencing
DESCRIPTION
You're hearing the buzz about Telepresence and high definition video conferencing, but enterprise video conferencing is not new. So how does the introduction of high definition and fully immersive environments change the video conferencing landscape? Learn the latest developments in video conferencing tools and get a detailed third-party analysis that will help you weigh the pros and cons and determine their suitability in your business.TRANSCRIPT
What You Need to Know About Enterprise Video What You Need to Know About Enterprise Video
ConferencingConferencing
Melanie Turek, Principal Consultant
Enterprise Communications
April 30, 2008
2
Focus PointsFocus Points
� Move to Virtual Collaboration
� Key Developments in Videoconferencing
� Market Segmentation
� State of the Videoconferencing Systems Market
� Impact of High Definition & Telepresence
� Shifting Paradigms
� Best Practices & Recommendations
3
The Virtual Workplace: The Virtual Workplace: Factors Driving Move to VideoFactors Driving Move to Video
Multiple market forces are coming together to produce a Multiple market forces are coming together to produce a communications market ripe for changecommunications market ripe for change
Growth in broadband Growth in broadband
accessaccess
Growth in consumer video Growth in consumer video
over Internetover Internet
Growth in unified Growth in unified
communicationscommunications
An increasingly mobile and An increasingly mobile and
dispersed global workforce dispersed global workforce
Growth in videoGrowth in video--enabled enabled
commercecommerce
Inflection Point for Videoconferencing is Here
Technology Technology
ImprovementsImprovements
4
Q. Please indicate the implementation status of each at your organization?
% of respondents
70%61%
46%32%
26%
13%
24%
17%23%
33%
48% 50%
20%
16%
21%
Security Storage Conferencing (Video,
Web)
Unified Messaging Voice over WLAN
Currently Installed Plan to Introduce in Next 1-2 yrs. No Plans of Introducing
(N = 300)
Source: Frost & Sullivan
Rising Awareness Leads to Higher Deployments Rising Awareness Leads to Higher Deployments
5
Key DevelopmentsKey Developments
� Enhanced value proposition: dramatic improvements in technology (HD) at lower prices
� Impact of telepresence
� On-demand/ reservationless videoconferencing
� Easy to deploy, cost-effective and supports the virtual workplace
� A clearer case for ROI - Videoconferencing is one area where ROI is becoming easier to justify
� 3-6 month payback is common
� Sometimes pays for itself in a single meeting
� IP making a huge cost difference
� Green initiatives are becoming big
6
Global Videoconferencing Systems Global Videoconferencing Systems -- Market SegmentationMarket Segmentation
Software-Based
MCUs (Bridges)/
Gateways
Videoconferencing Infrastructure SystemsVideoconferencing Infrastructure Systems
Gatekeepers, Firewall
Traversal, Scheduling &
Management Tools
Standalone Bridges Built-in Bridges
H.323/H.320/SIP Hardware-
Based
Room Videoconferencing
Systems
Videoconferencing Endpoints Market
PC-Based VideoExecutive Videoconferencing
Systems
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� Focus on Line-of-Business & Enterprise Solutions
� Platform to Support End-to-End Portfolio
� Bridges Connecting Diverse Endpoints
� Extending Videoconferencing and Collaboration to Remote
Employees, Partners & Customers
� Support High Definition, Telepresence & Unified
Communications
State of the Videoconferencing Systems MarketState of the Videoconferencing Systems Market
Global Endpoints Market: $1.1 Billion in 2007 (29% growth)
Global Infrastructure Market: $287 Million in 2007 (23% growth)
Global Endpoints Market: $1.1 Billion in 2007 (29% growth)
Global Infrastructure Market: $287 Million in 2007 (23% growth)
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� Videoconferencing no longer “grainy” high-priced technology
� HD/Telepresence extending the reach of videoconferencing -upgrades and new installations
� Penetration in consumer market driving demand in enterprise
� Impact on pricing dynamics
� Challenges still remain
� End-to-end HD needs bandwidth/infrastructure upgrades
� Mixed installed base
� Interop/Integration
Impact of High Definition & TelepresenceImpact of High Definition & Telepresence
9
Videoconferencing Videoconferencing -- Shifting ParadigmsShifting Paradigms
2-3 YearsToday
Premium technology used in
conference roomsMainstream video adoption
Point solutions
Standalone applications using dedicated networks
Primarily for internal company
meetings
Focus on Technology/ FeaturesFocus on usability and business process enhancement
Integration with Unified Communications
Ubiquitous tool for internal and external communications with customers, partners, suppliers
Leverages application aware converged IP Networks
Adopted by large enterprises Adopted by businesses of all sizes including SMBs
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Key Verticals and ApplicationsKey Verticals and Applications
Healthcare - Telemedicine
Education
Government
Corporate - Enterprise
Sales
Customer and Partner Support
Training and Human Resources
Research and Development
Teleworkers or Remote employees
Mobile Workers
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Best Practices: A Total Solution for Video SuccessBest Practices: A Total Solution for Video Success
• Management
• Network Control
• Firewall Traversal
• Future Proofing
• Endpoints• Room Based
• Executive
• PC Based
• High Definition
• Telepresence
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For Additional InformationFor Additional Information
Melanie Turek
Principal Consultant
Enterprise Communications
(970) 871-6110