(what’s working now!) 2020 seo case studies live...mar 03, 2020 · using our seo tools, we can...
TRANSCRIPT
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2020 SEO Case Studies LIVE(What’s Working Now!)By: The HOTH
Clayton JohnsonCMO @ The HOTH
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In Case Sound Isn’t Working:
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This Is For You If...
● You want to get REAL, lasting SEO results…
○ Without any shady tactics
● You’ve been confused about what to do
○ We’re here to simplify!
● You want to see what’s working today
○ No fluff, no theory, We’re going over real world case studies in 2020!
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This Presentation
● Designed to show you real world scenarios
● What we did, the strategy, the links and content
● Clear takeaways
● Selected these so that you can learn while seeing case study results!
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During This Presentation
● We’ll be covering a lot
● 30 min pure training
● If you have questions, put them in the chat!
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Stick Around Until The End
● I’ll show you where to get the slides
● 30 min of Q&A - ask me anything you want!
● We have a special deal for those who stick around!
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Why The HOTH?
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The SEO Strategy & Process That We Use
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About These Case Studies
● All part of our HOTH X Managed SEO Program
● Been on HOTH X for at least six consecutive months
● SEO takes time to see results and it’s all about consistency
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This Process Works For All Types Of Businesses
● E-Commerce Store
● Local Business
● Online Service
● Publishers
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SEO Audit
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Easy Wins Analysis
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Keyword Gap Analysis
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Customized Strategy
Product Pages
Link Base
Blog
Guest Post Guest Post Guest Post Guest Post
Blog Blog Blog
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Ready?
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Case Study #1Recovering A Site Hit By
Google Core Updates In The Competitive Financial Space
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Background
● This is a highly competitive & lucrative space in finance
● They are competing with some very big, well known brands
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Audit
● Started with us in July 19, after they had been losing traffic
● Really started taking a bigger hit with a “Core update” of March 2019
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What’s Up With Core Updates?
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● Core updates are what we’ve been seeing over the last few years
● They are changes to the algorithm that don’t target 1 thing in particular
● For the most part, Google seems to “turn a bunch of dials”
Core UpdatesMarch 9, 2018
Broad Core Algorithm Update
April 16, 2018
Broad Core Algorithm Update
August 1, 2018 "Medic"
Broad Core Algorithm Update
March 12, 2019
Core Update
June 2, 2019
June 2019 Core Update
September 24, 2019
Broad Core Algorithm Update
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Core Updates
● Started in 2018
● Sites in “YMYL” have seen bigger swings
● (Your Money, Your Life)
● Because this client is in financial, and their timeline matched up with the update, we had reason to suspect this was the case
March 9, 2018
Broad Core Algorithm Update
April 16, 2018
Broad Core Algorithm Update
August 1, 2018 "Medic"
Broad Core Algorithm Update
March 12, 2019
Core Update
June 2, 2019
June 2019 Core Update
September 24, 2019
Broad Core Algorithm Update
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Core Updates
● Disclaimer:
● Core updates are difficult because it’s usually not just 1 thing that goes wrong.
● So we like to look deeper -
● Dig page by page to see what actually is happening!
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You Can Do This With Search Console
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You Can Also Do This With Ahrefs
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This Will Give You A MuchMore Granular Look!
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Audit
● We noticed that they were losing a variety of terms, it wasn’t one specific page in particular
● We would have to take a multi faceted approach
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Audit
● We also check out backlinks
● We noticed they were over-optimized on some of their main pages as well
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Creating A Strategy For Recovery
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Strategy
● Our Main Strategy:
● 1. Build out long form content
○ This will help increase their EAT (Expertise, Authority, Trust)
● 2. Build high quality links to these pages + Money Pages
○ Use the link flow to increase authority
● 3. Diversify the anchor text
○ Use multiple link types and increase anchor text diversity
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Strategy
● We started with a combination:
○ Foundations Packages
○ DA20-50+ Guest Post Links
○ HOTH Blogger Blog Posts
● Focus on consistency
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Building Authority With Blog Content
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Strategy
● Google wants to rank authorities
● So you need to build out content around your main topic
● Blog content gives your site contextual relevance
Key Page
SubTopic
SubTopic Sub
Topic
Key Page
SubTopic
SubTopic
SubTopic
Your Site
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How Do You Find Keywords / Topics To Write About?
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Strategy
● One way you can do this is with what we call a Content Gap Analysis
● We looks at topics that you’re competitors have that you don’t
● We start building out authority content around these topics
Total Keywords In The Market
Keyword Gap
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https://www.thehoth.com/keyword-gap-analysis/
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Here’s An Example Of How We Set It Up
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Buy Widgets
How Do Widgets Work?
Blog PostWidgets For
People In XZY Situation
Blog Post
Where To Get Widgets
Blog Post
Key Page
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Strategy
● Here we’re building out topical authority on the subject
● We’re also ranking for more keywords
● We’re also increasing conversions, because we’re answering questions
Key Page
Blog Post Blog Post Blog Post
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Strategic Link Building
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Strategy
● We need links to rank
● We had to both build links direct to the money page for anchor text diversity
● But we also want to get good links to the site
● So we funnel them up through blog content
https://ahrefs.com/blog/off-page-seo/
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Key Page
Related Topic 1Blog Post
Related Topic 2Blog Post
Related Topic 3Blog Post
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Key Page
Related Topic 1Blog Post
Guest Post Guest Post Guest Post
Related Topic 2Blog Post
Related Topic 3Blog Post
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Here’s What Happens When You Do This:
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Rankings for /blog/ start increasing
![Page 49: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/49.jpg)
Blog Traffic Follows Suit
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Combining The Strategies
● Remember, we combined multiple strategies over the course of this campaign.
● We needed to reverse the core update decline and we did that by
○ 1. Creating authoritative content
○ 2. Strategic link building
● We did this consistently over time
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Results?
![Page 52: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/52.jpg)
Totally Reversed The Decline & Massive Traffic Jumps
![Page 53: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/53.jpg)
Huge Traffic Value!
Thats over $500,000 of free traffic per year!
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Takeaways
● If you’re declining in traffic - don’t panic. It can be fixed, even if your in a YMYL niche.
● Build out authority with content (and link to your money pages!)
● Build links to both content & your money pages. (Make sure to diversify your anchor text.)
![Page 55: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/55.jpg)
Do You See How This Approach Can Recover A Site
(Even In A Competitive Niche?)
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Case Study #2Maximizing Traffic In Localized Searches
(Grey Niche)
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Background
● This is a client in the alt medicine space
● This is difficult to advertise for, so SEO is a great option
● Came to us in July 2018
● They were suffering a decline
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We Noticed A Couple Things From This Audit
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Audit
● First, we saw their link building was stagnant
● This is an opportunity to re-invigorate their authority
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Audit
● Second, we also noticed that many of the search terms they should be ranking for are localized.
● I’ll explain in a second...
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● We wanted a well rounded approach:
● 1. Increase local landing pages & links
● 2. Increase authority & relevance with strategic content
● Let’s break it down
Strategy
![Page 62: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/62.jpg)
What’s Happening With Localized Searches
![Page 63: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/63.jpg)
Strategy
● Google has been localizing lots of searches if it’s relevant to for consumers to get things locally.
● Sometimes you may end up in a situation where you must localize your content if you want to maximize value.
● This 100% applies to local businesses
![Page 64: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/64.jpg)
Here’s How It Works:
![Page 65: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/65.jpg)
![Page 66: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/66.jpg)
![Page 67: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/67.jpg)
This Means, If You Want To Rank Locally...
![Page 68: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/68.jpg)
You Must Build Out Pages For Each City You Want To Rank!
![Page 69: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/69.jpg)
Example Structure
Tampayourbiz.com/florida/tampa/service1/ yourbiz.com/florida/tampa/service2/ yourbiz.com/florida/tampa/service3/
St. Petersburgyourbiz.com/florida/st-petersburg/service1/ yourbiz.com/florida/st-petersburg/service2/ yourbiz.com/florida/st-petersburg/service3/
![Page 70: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/70.jpg)
There Was A Problem:
![Page 71: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/71.jpg)
Strategy
● The client didn’t have physical locations….
● But that’s OK
● You can still build out localized pages!
![Page 72: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/72.jpg)
![Page 73: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/73.jpg)
We Also Invested In Blog Content
![Page 74: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/74.jpg)
Publishing Blog Content
● There were some really good opportunities to create blog content here
● Terms that would attract their perfect audience, but weren’t too competitive
● We started building out blog content and doing some light linking
Key Page
Blog Post Blog Post Blog Post
![Page 75: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/75.jpg)
Here Is A Single Blog Post:
![Page 76: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/76.jpg)
It Ranks For Over 150 Keywords
![Page 77: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/77.jpg)
We Only Built A Few Links
![Page 78: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/78.jpg)
Strategy
● Overall we combined a few strategies
● 1. Consistent link building
○ They were stagnant before - Can lead to declines
● 2. Localized content
○ Google was localizing searches, so implementing localized landing pages was vital
● 3. Strategic blog content
○ Creating the right type of content grew authority and brought relevant traffic
![Page 79: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/79.jpg)
We Did This MonthOver Month
![Page 80: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/80.jpg)
Results?
![Page 81: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/81.jpg)
Massive Traffic Increases!
![Page 82: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/82.jpg)
Reversing The Falling Traffic
![Page 83: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/83.jpg)
Takeaways
● Remember this was a grey niche site!
○ If you are in a niche that’s difficult to advertise for, SEO can be a powerful channel
● Build Local Landing Pages
○ If you’re searches are localized, build out local pages. You can do this even if you don’t have physical locations to capture more searches!
● Build Blog Content & Links
○ Building blog content & links consistently can get you out of a rut
![Page 84: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/84.jpg)
Do You See How Local Landing Pages Can Change
The Game?
![Page 85: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/85.jpg)
Case Study #3Capitalizing On Easy Wins
In E-Commerce
![Page 86: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/86.jpg)
Background
● This is an ecommerce store in the medical space
● They came to us and wanted to improve their sales
● Started in Feb 2019
![Page 87: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/87.jpg)
Audit
● We took a look and they did have some rankings
● There were some terms / pages that could be easy wins
● We wanted to capitalize on these
![Page 88: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/88.jpg)
Easy Wins Analysis
![Page 89: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/89.jpg)
Easy Wins
● Easy Wins = keywords you are close to the top, but not in the top 3 yet!
● Also called “pre-traffic rankings”
● We found a LOT of high value terms in position 4-30
● This is important!!!
● Here’s why:
![Page 90: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/90.jpg)
https://backlinko.com/google-ctr-stats
![Page 91: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/91.jpg)
Strategy
● Since they had easy wins and Google already liked them, we built links month over month to our identified targets
Target Page
Guest PostLinks
FoundationalLinks
![Page 92: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/92.jpg)
Strategy
● Guest Posts DA10+ - DA50+ (High Quality White Hat)○ Utilized a variety of anchor texts
● Foundations (In-Content Web 2.0 Type)
○ Used mostly natural anchor text for diversity
● Consistency
○ We built consistently over 6 months
Target Page
Guest PostLinks
FoundationalLinks
![Page 93: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/93.jpg)
Results?
![Page 94: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/94.jpg)
#1 For Their Top KWs
![Page 95: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/95.jpg)
Product Pages Popping To The Top
![Page 96: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/96.jpg)
Nice Big Traffic Increases!
![Page 97: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/97.jpg)
Even More Importantly, Traffic Value Increases
![Page 98: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/98.jpg)
Takeaway
● Many sites are sitting on a hidden pile of gold - and you don’t even know it
● Using our SEO tools, we can identify these pages and figure out what we need to compete
● SEO doesn’t have to be super complicated, sometimes you just need action!
● Building diverse links, over time, can dramatically improve your results
![Page 99: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/99.jpg)
Do You See How This Can Work In Any Niche?
![Page 100: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/100.jpg)
Competitive Finance (Plus Recovery!)
Local & Grey Niche
E-Comm
![Page 101: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/101.jpg)
Case Study Review
● Using this process you can get ahead every step of the way:
● Audits:
○ See past issues that might prevent you from success
● Easy Wins:
○ Uncover hidden potential in rankings!
● Strategic Content & Link Building
○ Set your set site up with the right types of content & links
![Page 102: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/102.jpg)
Case Study Review
● If a campaign isn’t working, sometimes a simple switch is all it takes to make the difference.
● Biggest switches / takeaways to remember from these case studies:
● 1) Building consistent authority through quality content, and strategic link building (can even reverse losing traffic)
● 2) Creating localized pages for each city when appropriate
● 3) Capitalizing on easy wins and high value pages with strategic link building
![Page 103: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/103.jpg)
It Doesn’t Have To Be Overly Complicated When You Have
Someone To Guide You!
![Page 104: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/104.jpg)
Who Would Like To Get Results Like These For Your Site?
![Page 105: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/105.jpg)
Would You Like Some Help?
![Page 106: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/106.jpg)
The Problem
● Most people don’t know where to start
● SEO can be complex and it’s hard to see through the weeds
● You need someone to help point you in the right direction
● So I have a special offer to help you out
![Page 107: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/107.jpg)
FREE SEO Strategy Session
![Page 108: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/108.jpg)
Special Offer
● Want to help you figure out your next steps:
● What’s going on with your site right now
● Where your opportunities are
● What keywords you should be targeting
● What it’s going to take to meet your goals
![Page 109: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/109.jpg)
Special Offer
● I created a special page for you to get a free strategy session
● This is no obligation, because we believe in value-first
![Page 110: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/110.jpg)
Get Your FREE SEO Strategy Session:
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![Page 111: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/111.jpg)
Book Your Strategy Session: TheHOTH.com/special
![Page 112: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/112.jpg)
Special Offer
● This strategy sessions is going to be the most valuable 30 min for SEO you’ve ever had
● We’ll take a look at your site and point you in the right direction
● If you want some help fleshing this out and executing this, we’re running a special promotion
Book Your Strategy Session: TheHOTH.com/special
![Page 113: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/113.jpg)
The Great HOTH X Double Down March Special
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![Page 115: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/115.jpg)
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![Page 117: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/117.jpg)
We’ve Been Getting Crazy Results
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![Page 118: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/118.jpg)
Health & Wellness Local Site433% Increase In Organic Keywords
Book Your Strategy Session: TheHOTH.com/special
![Page 119: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/119.jpg)
Local Therapy489% Increase In Organic Keywords
Book Your Strategy Session: TheHOTH.com/special
![Page 120: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/120.jpg)
Appliance E-Commerce556% Increase In Organic Keywords
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![Page 121: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/121.jpg)
Canadian E-Commerce1875.42% Increase In Organic Traffic
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![Page 122: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/122.jpg)
Mobile App Development636% Increase In Organic Traffic
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![Page 123: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/123.jpg)
Physical Testing E-Commerce440% Increase In Organic Traffic
Book Your Strategy Session: TheHOTH.com/special
![Page 124: (What’s Working Now!) 2020 SEO Case Studies LIVE...Mar 03, 2020 · Using our SEO tools, we can identify these pages and figure out what we need to compete SEO doesn’t have to](https://reader035.vdocument.in/reader035/viewer/2022062605/5fcb7f91c878bf6e961f91ef/html5/thumbnails/124.jpg)
Apparel1079% Increase In Organic Traffic
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Rehab$26k per month Traffic Value from scratch
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Wholesale Homegoods$7k per month Traffic Value from scratch
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Boating Supplies1,800 Visitors Per Month From Peanuts
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Web Hosting UK$11k per month traffic value from nothing
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Do You Like This?
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Cause We Have More...
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Local SalonRanking for 1k+ keywords
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Specialized LightingHuge HOTH X Mountains
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Marketing AgencyWe Helped Them With Marketing!
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Home Goods6k traffic per month from scratch
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SupplementsFrom zero to 1800+ organic per month
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Local Bail BondsHOTH X Mountains
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Local Divorce LawyerHOTH X Mountains
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School SuppliesShooting up from nothing
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Local ChiropractorHOTH X Mountains
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Outdoors AffiliateHOTH X Mountains
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Family LawHOTH X Mountains
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Outdoor SuppliesTripled their traffic
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Local Body ShopShooting up
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Beauty SalonShooting up
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Australian Beauty ProductsShooting up
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Another Marketing AgencyStruggling to over 14k per month!!!
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Jewelry$20k / month traffic value from scratch
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E-Commerce1,011.11% Increase
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Local Business1,011.11% Increase
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Insurance640.74% Increase
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Get Your SEO Strategy Session:
TheHOTH.com/special
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● 30 min, personalized Strategy Session with an SEO analyst
● Take advantage of our Double Down HOTH X March Special
● Get Double Your Deliverables In Month 1 When You Commit to 3 Months!
● This deal ends March 31, 2020
Q+A
Book Your FREE SEO Strategy Session
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Thank You For Joining Us Live!
Clayton Johnson
Title: CMO @ The HOTH
Email: [email protected]
Website: TheHOTH.com
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