what’s your brand? - nasaa€¦ · what’s your brand? november 3, 2018. ohio case study. 30...

What’s Your Brand? November 3, 2018 Ohio Case Study 30 EAST BROAD STREET, 33 RD FLOOR, COLUMBUS, OHIO 43215-3414 | 614-466-2613 OAC.OHIO.GOV

Upload: others

Post on 19-Aug-2020

4 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

What’s Your Brand?

November 3, 2018

Ohio Case Study

30 EAST BROAD STREET, 33RD FLOOR, COLUMBUS, OHIO 43215-3414 | 614-466-2613OAC.OHIO.GOV

PrerequisitesWhen is it time to rebrand?How do I make the case?

PrerequisitesConditions Conducive to Rebranding

Aging Assets Advanced age of old logo Outdated website Loss of uniqueness Timing of 50th anniversary

Primary Logo1980s-2015

Home Page2003-2015

50th Anniversary Logo2015

Prerequisites (cont’d)Conditions Conducive to Rebranding

Internal Readiness Change in staff leadership Board support and buy-in

External Readiness Constituent feedback

DevelopmentWhat was the process like?What do we need to consider to go down this path?

DevelopmentElements of a Rebranding

• Who do we work with?• How do we design a logo?• What challenges will we face?• How long does it take?

LaunchHow do you execute a rebranding campaign?

LaunchTactics for a Successful Rebranding

• Prime the pump• Create brand guidelines—and share them

publicly• Use traditional channels—and try something

new

Video: “It’s Time for a New Identity”2016

Current Logo2016-present

Brand Guidelinessubbrands

Brand Guidelinestypefaces

Brand Guidelinespalettes

Brand Guidelinesthe “do not’s”

Thank you!30 EAST BROAD STREET, 33RD FLOOR, COLUMBUS, OHIO 43215-3414 | 614-466-2613

OAC.OHIO.GOV

The valuation of data - What’s the value of data of a community of a Festival brand

BRAND EXPERIENCE SOCIAL TECHNOLOGY WHAT’S · Image-Identity Gap Guide Brand Voice Guide 6 Brand Tips Happiness Tips, Personal Branding Tips, Visual Design TIps, BESTAID Academic

WHAT’S IN A (BRAND) NAME? - Employment Policies Institute › ... › uploads › 2016 › 01 › EPI_WhatsInABra… · 2 Employment Policies Institute | What’s in a (Brand) Name?

What’s New in Minimally Invasive Surgery? David Renton MD Assistant Professor The Ohio State University Department of Surgery

Lloyds Clapham Junction – Transformational Brand Experience · the Lloyds brand. What’s even more remarkable about the customer experience and design success is that it was accomplished

What’s this thing called Love? Exploring the relationship between brand love ...essay.utwente.nl/63328/1/Voorn_Ronald_-s_1244388_scriptie... · 2013-07-22 · What’s this thing

Consumer Intelligence Series What’s driving customer ... · 7 Consumer Intelligence Series | Hotel brand loyalty Key findings 3. The impact of brand and preferences on loyalty The

Presented by Gerald Chinogara. TRUST that the “promise” will be kept What’s a BRAND ?

What’s in a Name One agency’s successful journey to a new name and brand

Tammy Klemens & Darla Topp, Kent State University Stark Campus, North Canton, Ohio, USA What’s the Stink About Sewage?

Buy!!! What’s best for me? Which brand to buy? What Style? Color?

Front Cover - stmarysecclesfield.com · Web viewMicrosoft, Google, Nike and Starbucks are all multinational companies with a clearly defined brand? So what’s our brand? So what’s

2016 Co-Op Program · 2019-08-28 · What’s New for 2016? •2016 Will Be an Exciting Year for Ohio! –Launch of new brand campaign –NEW! 2016 Co-Op Program – investing $1.7MM

Harnessing the Power of YOUR Brand. What’s in a brand?

What’s New With Banner HR and Finances New in Banner HR... · What’s New With Banner HR and Finance Ohio BUG –Kent State University, November 6, 2017 Ed Hauser ... • Provides

BRAND EXPERIENCE SOCIAL TECHNOLOGY WHAT’S...Point of Parity, Point of Difference Deep, Broad, Brand Awareness Unique Active Loyalty CONSUMER QUESTIONS IDEAL OUTCOME Source: Keller,

We Polled 150 Millennials: What’s Your Favorite Brand

What’s Driving Brand Loyalty In The B2B Automotive Market?

What’s the value of data of a community of a Festival brand?

How Did They Do That- In Northeast Ohio? & What’s Happening in the Region?

Re-Igniting Your Event's Brand What is a brand? What’s not a brand? What does a branded event mean? Why brand an event? How do you brand an event?

What’s Your Brand?: How Smart Communications Can Bring Long-Term Gains For Your Organization

Ohio Council on Family Relations What’s Up With …...2017/09/20 · Ohio Council on Family Relations What’s Up With Opiates? BY: Philip Atkins, PhD, LICDC-CS,OCPC Executive Director

How Did They Do That- In Northeast Ohio? & What’s Happening in the Region? Sally Hanley, Senior Transportation Planner Northeast Ohio Areawide Coordinating

The Making Ohio Brand: A How-To Guide · • Consider paid advertising using the Making Ohio templates for print and online banner ads, or adapt the Making Ohio messaging for local

Ohio Young Birders Club · Ohio Young Birders Club VOLUME 5 ISSUE 2 & 3 SUMMER/FALL 2010 What’s Inside…. Announcing the 4th Annual Ohio Young Birders Conference - 3 Young Birder

WHAT’S HAPPENING - Dollywooddw.dollywood.com/enews/WHap/15/15Whap3.27.pdf · WHAT’S HAPPENING Rhythm of the Dance ... Ben Penton is the new Brand Creative Manager for Marketing

Higher Education and the Workforce What’s the need? What’s our response? 2002 Annual Meeting Roderick G. W. Chu Ohio Board of Regents

Preparing Alaska for What’s Next Cathy LeCompte, Associate Dean, University of Alaska Anchorage ~ Community and Technical College The CTE brand logo, brand

BRAND & IDENTITY GUIDELINES - Ohio Department of · PDF file · 2017-08-182 | ODOT Brand & Identity Guidelines BRAND OVERVIEW With early beginnings as an advisory commission in the

What’s Old is New: White-Labeling Trends in the DC …conferences.pionline.com/uploads/conference_admin/... · What’s Old is New: White-Labeling Trends in the DC ... Typical Brand

What’s so Hard about Natural Language Understanding? · What’s so Hard about Natural Language Understanding? Alan Ritter Computer Science and Engineering The Ohio State University

Brand Brochure (What’s Behind The Red Box?) (RESGN571)€¦ · Brand Brochure (What’s Behind The Red Box?) (RESGN571) Updated: 6/14. What’s Behind The Red Box? “A Proven History

PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies

Branding - technovationtoronto.orgtechnovationtoronto.org/wp-content/uploads/2019/03/Technovation... · What’s in a brand? "A person has a soul. A product has a brand." - Jennifer