what's new in seo: december 2016
TRANSCRIPT
– Work with businesses to help understand where they can generate the best ROI
– Develop both short and long term marketing strategies
– Explore what digital channels a company should and can explore https://www.linkedin.com/in/mikeyemery
www.impression.co.uk/sdm
My objectives of today…
– An idiot’s guide to SEO
– How has SEO evolved
– Algorithm updates
– The future of online marketing
– What else is new
www.impression.co.uk/sdm
– September 23, 2016 rolled out
– Huge shake up in the industry
– Real time link monitoring
– Benefiting those who have cleaned up their links
The Future of online marketing
❖ SEO
❖ PPC
❖ Advanced analytics
❖ CRO
❖ Affiliate marketing
❖ Content Marketing
❖ Email Marketing
❖ PR
❖ Social Media
Accelerated Mobile Pages (AMP)
– Stripped-down form of HTML
– Super quick loading speeds
– Not yet a ranking factor but could be in the future
– Mainly used by large publishers
– Publishers struggle to make as much £
– Previously indexed desktop and checked for responsiveness
– Now indexes mobile first
– Even more importance of good content on responsive sites
[email protected] to be 50% of all searches by 2020
Future Proofing your websites
– If you haven’t yet, explore PPC opportunities
– Make sure you are providing useful and relevant content that doesn’t ‘keyword stuff
– Get your website technically sound and well targeted
– Get your site responsive or improve understand if the UX could be improved
– Cleanup your backlinks and generate new strong ethical referring domain links
– Utalise social channels to drive customers and increase engagement
