what’s new … network for a healthy california presented at the shape california meetings spring...
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TRANSCRIPT
What’s New …
Network for a Healthy California
Presented at the
SHAPE California Meetings
Spring 2008
New Name, New Look, New Brand
2007Network for a
Healthy California Champions for
Change is unveiled, introducing a new
era of health messaging
encouraging children and adults to eat the daily recommended
cups of fruits and vegetables, be
physically active, and help change
conditions in their communities that
contribute to obesity.
1997California Nutrition Network is formed
to build a partnership of
community-basedorganizations to
deliver the 5 a Day
message. Growsfrom three localorganizations to200 in ten years.
2005New Dietary
Guidelines forAmericans recommends
a near doublingof fruits and vegetables,
outdating5 a Day’s
recommendation.
1987
5 a Day is initiated
by the California
Department of
Health Services,
encouraging children
and adults to eat the
recommended 5
servings a day of
fruits and
vegetables.
Network for a Healthy California
Empowerment, Champions, Change Agents
Fruits and Vegetables
PhysicalActivity
Chronic Disease
Prevention
Food Security
Primary Targets: Internal Culture, Intermediaries, ConsumersSecondary: Policy Makers, Executive Branch, Advocates, Media, Government PartnersTools & Disciplines: Commmunity Development, Systems Change, Policy, Research and Evaluation, Environmental, Industry Practices, Communications
Network reach into child-oriented sites is growing.
Projected Intervention Sites for FFY2008
Intervention Sites Counties
Early Childhood Providers 911 29
After School Programs 405 26
Schools (K – 12) 1,834 29
TOTAL 3,150
News From the Communication Unit
• Working with Runyon, Saltzman & Einhorn to develop, test, and produce news ads for FY09– Creative strategies will remain the same:
INCREASE SELF EFFICACY
Target’s confidence in her own ability to change.
CHANGE SOCIAL NORMATIVE BELIEFS
Target’s perceptions of changes in norms and
environments.
News From the Communication Unit
• New TV Spots – two each in ENG & SPA
• New SPA Radio
• New ENG & SPA Outdoor Boards
News from the Communication Unit
• Developing a direct marketing program that will reach 1.8 million households three times in 2008-09– Collaborating with WIC and Project LEAN
• Developing an updated Food Stamp Office Resource Kit for 280 California food stamp offices– New DVD ― New Recipe Cards– New Brochures ― New Kiosk
Statewide Surveys and Statistics
California Children’s Healthy Eating and Exercise Practices Survey (CalCHEEPS)
Statewide Surveys and Statistics
2008 County Profiles of Hunger, Nutrition, and Health in California
www.cfpa.net
California Geographic Information System (GIS)
continually updated
Los Angeles Area Network School SitesLos Angeles AreaLos Angeles Area Network School Sites and Meal Sites
Network for a Healthy California—Children’s Power Play! Campaign
• Community Youth Organization Idea & Resource Kit has 20 fun, interactive nutrition education and physical activity lessons for out-of-school youth programs.
• Kids…Get Cookin’ mini cookbook is available to teachers and youth leaders doing Power Play! lessons.
• Power Up for Learning is a physical activity supplement to the School Idea & Resource Kit that reinforces the nutrition messages taught in the Kit. We’re looking for 4th and 5th grade classrooms to help with field testing this spring.
• Look for rebranded materials for the 08-09 school year.
• Contact your Power Play! regional coordinator for more information on how to get connected to nutrition and physical activity resources for children.
Youth Empowerment InitiativeNetwork for a Healthy California
YOUTH EMPOWERMENTPILOT SITES
(FFY 2006- 2007 / FFY 2007- 2008)
Santa CruzLFNE Project
Los AngelesLFNE Project
San Francisco USDMiddle School
Orange USDHigh School
Orange USDMiddle School
San DiegoFaith Based Project
San BernardinoParks and Recreation
Lamont USDMiddle School
West OaklandLocal Public
Health Department
Hayward USDHigh School
San Francisco USDHigh School
Other Leadership Projects
California Medical Association Foundation
Dexter Louie, MD, JD demonstrates a middle school presentation for Physician
Champions training attendees in Riverside.
Physician Champions are trained on nutrition education and connected to FSNE-approved sites and local resources to help prevent obesity and chronic diseases in FSNE populations.