what's new(ish) with linkedin - march 2012
DESCRIPTION
What's new on LinkedIn + new twists on older features to help businesses share information about their products/services and target advertising. Also info about full profile completion & some cool tools. Jennifer McClure - President of Unbridled Talent LLC. http://unbridledtalent.comTRANSCRIPT
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What’s NEWish With �
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we ENCOURAGE tweeting!
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brought to you by the
NUMBER 5 �
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who am i?
5,852,039 �
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what we’ll TALK about 1� HOME BASE �
2� AWARENESS�
3� COMMUNITY �
4� TARGETING �
5� OOOH SHINY!�
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your profile
HOME BASE �1�
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100% COMPLETE profile 1) Add a profile photo �
2) List current position + at least 2 prior jobs�
3) 5 or more skills on your profile�
4) Write a summary about yourself �
5) Fill out your industry and zip code�
6) Add where you went to school �
7) Have 50 or more connections�
SOURCE: h*p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-‐Reveal-‐Where-‐People-‐Look-‐on-‐Social-‐Media-‐Sites-‐Research.aspx
FRESHNESS counts
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KEYWORD rich
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LINKEDIN skills
Talent SelecNon
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connecting STRATEGY
size matters... SORTA�
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LINKEDIN applications
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company profile
AWARENESS�2�
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share PRODUCTS & SERVICES
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drive RECOMMENDATIONS�
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spread your MESSAGE add THIS�
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CUSTOMIZE pages �
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review ANALYTICS
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groups
COMMUNITY �3�
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join TARGETED groups�
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check group STATISTICS
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build RELATIONSHIPS
message for FREE �...for now
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create POLLS
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create & share EVENTS
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advertising
TARGETING �4�
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targeted ADS 1) Profession�
2) Seniority�
3) Industry�
4) Company Size�
5) Geography�
6) Education�
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DISPLAY ads
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CONTENT ads
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RECOMMENDATION ads
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PARTNER messages
basically... DIRECT MAIL �
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more cool stuff
OOOH SHINY!�5�
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LINKEDIN developers
developer.linkedin.com�
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LINKEDIN labs linkedinlabs.com �
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LINKEDIN student center
linkedin.com/studentjobs�
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LINKEDINish on FACEBOOK�
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LINKEDIN card munch
cardmunch.com�
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QUESTIONS?�
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thank you! [email protected]�
http://unbridledtalent.com�
http://www.facebook.com/UnbridledTalent �
http://www.linkedin.com/in/jennifermcclure�
http://twitter.com/JenniferMcClure�