what's next in social... — the best in social creativity
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Presented by Sarah Cutler, Business Strategy Director at Unit 9TRANSCRIPT
Content & Entertainment through innovation.
Design, Film, Gaming and Software Development across mobile, physical installations, TV and the web.
About UNIT9
UNIT9 is an unusual, uniquely creative organism. We help creative agencies and ambitious brands capitalise on change – identifying the next big opportunity via the union of data, technology and content.
The projects we get involved with require innovation at every level. Briefs reach us at very different stages. Our flexible teams are able to grow them to make them viable. We visualise, concept and prototype to quickly and efficiently get stakeholder sign off.
Our internal process of experimentation is the catalyst for innovation. All Our R&D projects, (successes and failures) in games, prototypes, drone playthings, installations, art pieces go on to inform our creative output and the next round of native advertising, as content.
Our sweet spot are never been done before projects that combine very creative and very technical challenges with brave and ambitious clients.
Over the last year our work has been covered by New York Times, Wired, Mashable, Rolling Stone Magazine, Fast Company, Ad Age, Creativity, PSFK, Luerzers archive, Creative Review and Most Contagious 2013 to name a few.
Oculus RiftImmersive live action & digital storytelling.
link coming soon...
ReflektorArcade Fire’s Just A Reflektor is an interactive music video directed by Vincent Morriset of AATOAA; it was created with Google’s Aaron Koblin and UNIT9. The experience reveals a narrative as it moves along with the song, we follow Axelle ‘Ebony’ Munezero in different situations.
unit9.com/project/reflektor
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FENDI DronesIn an industry first, Italian fashion house Fendi live streamed its autumn/winter 2014 fashion show through a flying "Drone Cam", swooping over models' heads as they walk down the runway.
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JetBlue: Get Away With ItJetBlue Getaways “Get Away With It” is a live online game show that featured highly-entertaining host Mark Hammerberg, his bubbly sidekick Hailey, and contestants beamed in via Skype. Five live shows aired daily for five days, and each show’s winner received a JetBlue Getaways vacation package.5 x 10 Minute Shows for a week.1.5 Million views. 11 min engagement. 45% Traffic on Mobile.
> unit9.com/project/jetblue-getawaywithit
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Barclaycard: Bespoke BalladsBarclaycard’s new Bespoke Offers service has thousands of offers tailored just for you. To drive home just how customised this service is, we camped out in a studio with a group of performers for a week, composing custom-tailored songs for people who tweeted us at #bespokeballads.
unit9.com/project/barclay-card-bespoke-ballads
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Assassin’s Creed IV Black FlagAssassin’s Creed IV: Black Flag site which is focused around one main image, allows users to choose a place on the Defy History live painting and upload their photo to the site, with the hope of becoming part of Assassin Creed’s history. Its art, but crowd-sourced.
> unit9.com/project/assassins-creed-iv-black-flag-behind-the-scenes
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Slavery FootprintSlavery Footprint is an online experience and mobile app built in HTML5, that launched on the 149th anniversary of the announcement of the Emancipation Proclamation, and can tell you approximately how many slaves have pitched in to make the goods you enjoy on a daily basis.
unit9.com/project/slavery-footprint
FENDI: FendiLifeTo support the revealing of FENDI’s 2014 Spring/Summer collection, UNIT9 have created a beautiful and stylish HTML5 microsite – FENDI Life. Showcasing all FENDI live events from the Milan Fashion Week, the unique infinity grid landing page allows visitors to scroll effortlessly through the exquisite content of the site.
unit9.com/project/fendi-life
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