1. Accelerating change: creating value through social Greg Williams Executive Editor, WIRED @GregWilliams718

2. The rules of value creation have changed 3. Now the internet gets to decide whats popular 4. 100 per cent every year since 2002 5. 7 billion mobile devices globally by 2015 50 billion web-connected devices by 2020 Source: Cisco 6. Growth in technology is exponential, not linear 7. Sensors biotechnology robotics additive manufacturing artificial intelligence, nanotechnology medicine neuroscience energy 8. Platform Ecosystem 9. You dont need anyones permission to make something great. Massimo Banzi 10. * Real-time * Contextually relevant * Passion 11. Facebook: 1.23bn YouTube: 1bn Google+: 300m SoundCloud: 250m Twitter: 232m LinkedIn: 181m Instagram: 150m Pinterest: 70m tumblr.: 50m Source: Global Web Index 12. Fragmentation 13. We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook 14. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed. Facebook quarterly report, November 2013 15. Content 16. Search 17. Recommendation engine driven by people 18. Author rank 19. BWN = Bored at work network 20. BWQ = Bored while queuing network 21. Content is about identity 22. Capture the moment 23. We share things that reflect well on us 24. 2010: 17% of the TVs Samsung shipped in 2010 had internet connectivity 2014: 70% Source: Samsung 25. 5% of UK homes already own an internet-connected TV Source: Samsung 26. Global adoption of internet- connected TVs to reach 1.8 billion by 2016 Source: Informa 27. Television must become part of a wider creative concept allied to data from connected devices 28. The internet makes television more personal, more participative, more pertinent. Eric Schmidt, MacTaggart lecture, 2011 29. Measures shifting from number of views to time spent on the channel 30. The aim: less views, but deeper engagement 31. But will online behaviours shift into the living-room? 32. When online behaviour such as search and social recommendation are baked into the experience of watching TV 33. Social commerce 34. Social has shifted our expectations 35. By 2017 84 per cent of UK retail activity will still take place in physical stores 36. Where the transaction happens isnt the prize 37. https://www.youtube.com/watch?v=bRqnNhb1RLI 38. The transaction is a communication 39. When we buy something we become its greatest champion The internet lends itself to promoting and building validation, confirming that what youve bought is great. Its one of the irrational, unexplainable but inherent parts of human behaviour. Dan Ariely 40. Social is at the heart of contextual relevance in real-time 41. Everybody has a plan until they get punched in the mouth. Mike Tyson 42. Accelerating change: creating value through social Greg Williams Executive Editor, WIRED @GregWilliams718