what's oracle business intelligence foundation, and what can it do for you?


What's Oracle Business Intelligence Foundation, and What Can It Do for You? Paul Rodwick Vice President, Product Management


The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Agenda

• Oracle BI Strategy •  BI Foundation Suite

• Why Upgrade to BI Foundation Suite


Core Strategy Pillars

1.  Intelligent Decision Cycle (Detect, Analyze, Model, Act) 2.  Historical, Transactional, Predictive Analytics 3.  Enterprise scale & consistency with semantic model 4.  Leverage the full Oracle stack 5.  Integrated suite of Analytic and EPM Apps on the

unified architecture

Driving product decisions the last several years


Oracle BI Powers Intelligent Decision Cycle

1 What Happened?

Take Action Who Does What?

Why Did it Happen?

How to Optimize Across Alternatives?

2

4 3


Historical, Transactional, and Predictive Better Performance Management

Future Past

Forward-looking Questions Historical Questions Just in Time Questions

Present

What happened?

What are the trends?

What is Actual vs. Plan?

Where are the gaps?

What is the root cause?

What are the scenarios?

What outcomes are possible?


Reusable Analytic Assets Common Enterprise Information Model Enables Scale

• Simplified Business View • User Roles, Preferences • Member Selection • Logical SQL Interface

PRESENTATION LAYER

• Dimensions • Hierarchies • Measures • Calculations • Aggregation Rules • Time Series

SEMANTIC OBJECT LAYER

• Map Physical Data • Connections • Schema

PHYSICAL LAYER

Users •  Simple business views shield complexity •  Powerful access to all corporate data •  Consistent definition of business metrics &

calculations IT •  Grow over time: add sources and subjects •  Lower cost: model once, deploy everywhere,

including mobile •  Work with any set of data sources


Oracle’s Integrated Analytic Solution Built on the Business Intelligence Foundation

•  Financials •  HR •  Procure & Spend •  Projects •  Supply Chain •  Order Management •  Logistics

•  Sales •  Marketing •  Service •  Contact Center •  Price •  Loyalty •  Strategic Planning

•  Planning & Forecasting •  Profitability Management

•  Financial Services •  Communications •  Healthcare •  Retail


Agenda




Product Integration Status

Hyperion EPM 9.3.1 EPM

11.1.1.1

Oracle ERP Integration Calc Manager

Profitability Mgmt

OBI Foundation 11g

Unified ROLAP (OBIEE) and MOLAP (Essbase)

OBI EE 10.1.3.3.1

Essbase Integration

OBI EE 10.1.3.3

Oracle Branding SmartSpace SmartView Office 2007

EPM 9.3.1.1

OBI EE 10.1.3.4

Workspace integration Smart View integration

OBI EE 10.1.3.4.1

EPM 11.1.1.3

ERP Integrator Essbase-Crystal Ball

Office enhancements

EPM 11.1.2.x

Financial Close Process Disclosure Management Reporting on OBIEE 11g


Oracle BI Foundation Suite Single Integrated ROLAP + MOLAP Suite

Oracle Essbase Plus Oracle BI EE Plus

+

+ Oracle Scorecard and Strategy Management + Oracle Essbase Analytics Link for Hyperion Financial Management + Oracle BI Mobile


Integrated Suite of Tools Improves Decisions Oracle BI Foundation Suite

Office Integration

Ad-hoc Analysis

Scorecards

Secure Search

Strategy Maps

Geographic Visualization Embedded in Applications

Interactive Dashboards

Scenario Analysis

Production Reporting

Business Processes

Predictive Analysis

Mobile Tablet


Oracle BI 11g One year later, hundreds of deployments becoming thousands

•  Query, Analysis, Dashboards, and Multi-Dimensional OLAP

•  Powerful, interactive exploration of all data sources •  Oracle Essbase: Best-in-class OLAP server

•  Reporting and Publishing •  Web-based interactive and document-centric reporting •  Powerful & highly scalable server

•  Scorecard and Strategy Management •  Fully integrated BI component •  Advanced strategy visualizations

•  Integrated Search and Collaboration •  Multiple search providers; Oracle SES, Google •  Query governed by user’s security credentials

•  Enterprise Class Architecture •  Unified security and systems management •  Clustering & high availability with 1-click scale-out


Oracle Essbase

•  Self-Service and Departmental Analysis –  Forward-looking: Prediction & what-if analysis

–  Simple to model complex business scenarios

–  Sophisticated, cross-dimensional calculations

–  Procedural, financial, time series & custom calculations

–  Custom analytic applications

–  Multi-user write-back

•  Best M-OLAP Performance & Scalability –  Flexible storage – Block, Aggregate & Hybrid

–  Optimized load performance, trickle feed

–  High-availability clustering

–  Benchmarked sub-second response time with 20,000 concurrent users, 15 dimensions, 1 billion records

•  Integrated with Oracle BI and Oracle EPM –  Shared metadata, calculations, dimensions, security

Leading M-OLAP Server


Forward-looking Analytic Engine Oracle Essbase

Powerful Calculator •  Hundreds of built in functions and algorithms •  Trending •  Goal seeking •  Procedural calculations

Financial Intelligence •  Critical for Variance Analysis, understands better / (worse) •  Essbase understands Financial Data and Calculations •  Time Balances

Time Intelligence •  Time Series calculations are hard to do •  Yet, an extremely common BI requirement •  Essbase makes it very easy at any level, any dimension, for any type of

calendar


Oracle BI 11g

•  First, seamless R-OLAP & M-OLAP Browser Interface

•  OLAP Query Building with member selection –  Member selection –  Calculated members

–  Hierarchical calculations –  Custom aggregates

•  Navigate across Essbase and relational sources –  Shared metadata, calculations, dimensions, security –  Unbalanced hierarchies –  Performance for each source

Best-in-Class M-OLAP User Interface


Smart View

•  Capabilities across: –  Excel –  Word –  PowerPoint –  Outlook

•  Ad-hoc and free form analysis •  Function-based grids •  Dynamic data points •  Multi-source reporting •  Application forms •  EPM content import

Microsoft Office Integration


 Government Forms

 Invoices

 Operational Reports

 Correspondence

 Financial Statements

 Checks

 Purchase Orders

 Interactive Reports

 EFT & EDI

 Shipping Labels

BI Publisher … For All Your Documents


Oracle Scorecard and Strategy Management Strategy Management & Goal Setting •  Integrated BI component

–  KPIs as core metadata –  Thresholds, owners, history –  Auto-generated interactive analyses –  Linked objectives & initiatives

•  Automatic detection –  KPI alerts triggered by thresholds

•  Strategy visualization –  Strategy Maps and Trees –  Cause and Effects –  Watchlists –  Annotations & override

•  All methodologies –  Balanced scorecard, six sigma, Baldrige


Oracle BI Mobile 11.1.1.5.0 •  Built on OBIEE Foundation •  Employs an embedded Dashboard approach

–  Supports Analyses, Dashboards, Publisher Reports, Action Framework, Scorecards, Alerts, Catalog Search

•  Zero training to interact with data on mobile devices •  Gestural interactions, orientation recognition, and layout

optimizations for tablet and smartphone platforms •  Technical

–  Available from Apple iTunes App Store –  Devices supported: iPhone 3GS, 4, iPad –  Hybrid Application

•  Employs Webkit layout engine •  Wrapped in a native iOS shell

–  Integrated Security (SSL and SSO)

All BI content instantly available to mobile users with zero extra development


Agenda




Oracle Business Intelligence Foundation Built to Last and Made for Change

First Intelligent Decision Cycle Improve business performance by linking insight to action

Lowest Cost of Ownership Reusable analytic assets deliver productivity and provide consistent enterprise metrics

Start Simple and Evolve Manage risk with single analytic framework across a range of schemas and deployment options


Why Upgrade to BI Foundation Suite

1.  Intelligent Decision Cycle

2.  Mobile and Scorecard

3.  Enterprise Performance Management System

4.  Fusion Applications

5.  Exalytics


Oracle’s Enterprise Performance Management System Complete. Open. Integrated.

OLTP & ODS Systems

Data Warehouses Data Marts

Packaged Applications

(Oracle, SAP, Others)

Excel XML/Office

Business Processes

OLAP Sources

Exadata Unstructured & Semi-

Structured

ERP Analy*cs

Planning & Forecas*ng

Financial Close & Repor*ng

Strategy Management Profitability Management

CRM Analy*cs

Industry Analy*cs

BI Server

Common Enterprise Informa*on Model

Essbase Dimension Management Predic*ve Analy*cs

Interactive Dashboards Reports & Publishing Query & Analysis Detect & Alert Office Search Embedded Mobile Scorecards

Data

Sources

BI/EPM

PlaD

orm

BI / EPM

Ap

ps


BI in Fusion Applications Solution Approach Comprehensive Coverage 1.  Real-time, self-service reporting 2.  Historical and complex analysis with a data warehouse 3.  Domain-specific, specialized analytics

Key Features •  Consistent user experience

–  Identical tabular, graphical and visualization components used throughout •  Common semantic model

–  Unified definition of key entities—Customer, Invoice, Date, Account, etc.—and calculations •  Tight integration with Fusion Applications

–  Pervasive embedded analytics, role-based dashboards, and reports –  Architected for Fusion Apps: seamless integration with flex fields, trees, security, …

•  Lower cost of ownership –  Shared installation, improved functional setups, and integrated systems management


Engineered as a Single System BI Embedded Throughout

Oracle Fusion Financial Management

General Ledger Accounts Payable

Payments & Collections

Asset Management

Accounts Receivable

Cash & Expense Management

Common Modules Business Intelligence

Oracle Fusion Human Capital Management

Oracle Fusion Supply Chain Management

Product Master Data Management

Distributed Order Orchestration

Inventory Management

Global Order Promising

Cost Management Shipping & Receiving

Business Intelligence

Oracle Fusion Project Portfolio Management

Project Costing Project Billing

Project Control

Project Performance

Reporting Project

Integration Gateway

Project Contracts


Oracle Fusion Customer Relationship Mgmt

Customer Master Sales Marketing

Incentive Compensation

Mobile & Outlook Integration

Territory & Quota Mgmt


Global Human Resources

Workforce Lifecycle Manager

Benefits Management

Compensation Management Talent Review Performance

& Goal Mgmt

Global Payroll Network @ Work

Business

Intelligence

Oracle Fusion Procurement

Purchasing Self-service Procurement Sourcing

Supplier Portal Spend &

Performance Analysis


Procurement Contracts


Announcing Oracle Exalytics Business Intelligence Machine

•  First Engineered System for Analytics •  Best Visual Analysis with No Limits •  Existing Analytic Applications Certified on Day One


Oracle Exalytics BI Machine

•  Optimized BI Foundation Suite •  In-memory OBIEE + Essbase •  Speed-of-thought interactive

visual analysis •  Runs BI and EPM Apps

unchanged •  Scales to many thousands of

business users •  Leverages existing data sources

and infrastructure •  Optimized with Exadata

Engineered System – Optimized Software and Hardware

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications

(Oracle, SAP, Others)

Excel XML/Office

Business Process

OLAP Sources

Exadata Unstructured & Semi-Structured

Optimized Oracle BI Foundation Suite

In-Memory Analytics Hardware

In-Memory Analytics Software


Oracle Exalytics Business Intelligence Machine

In-Memory Analytics Software

Memory Optimized Essbase

TimesTen for Exalytics

Adaptive In-Memory Tools

1 TB RAM 40 Processing Cores

High Speed Networking

In-Memory Analytics Hardware

Optimized Oracle Business Intelligence Foundation Suite


End-user Experience with Exalytics Speed of Thought Interactive Analysis •  Highly Interactive Analysis

•  Free Form Data Exploration •  High Density Visualizations

•  View Auto Suggestions •  Contextual Actions •  All on Mobile


Immersive Mobile Experience

•  Exalytics user experience extended to iPad •  All BI content instantly available to mobile users with zero extra development •  Speed-of-thought analysis available anywhere

Fastest Time to Mobile Value. No Additional Development


Agenda

• Oracle BI Strategy • Recent Releases

• Roadmap

• Closing Thoughts


Start Simple and Evolve Your BI Strategy Single BI Foundation For All Analytic Functionality

Operational Reporting

Interactive Dashboards

Scenario Analysis

Strategic Scorecards

Process Integration

Predictive Analytics


Latin America 2011 December 6–8, 2011

Tokyo 2012 April 4–6, 2012

what's oracle business intelligence foundation, and what can it do for you?

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