what’s the deal with couponing in canada
TRANSCRIPT
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WHAT’S THE DEAL
WITH COUPONSIN CANADA
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Albert S. Bitton
Who Am I
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GOAL #1
Knowledge of the coupon industry in
Canada
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GOAL #2
Opportunities in the
industry
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RAISE YOUR HANDS
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RETAILERS HATE COUPONS
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TOO BAD! ….cause
CONSUMERS LOVE THEM
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STATS
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OVER 55% OF CANADIAN
CONSUMERSREGULARLY USE
COUPONS
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OVER 95%What % of mobile users search for
coupons while shopping?
Of those, 55% actually used a coupon Q4 2015
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Which Households are more likelyto use coupons?
Incomes above $100,000
Incomes between$35 - $100,000
Incomes below $35,000
TWICE as likely to use coupons
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% subscribes just to receive coupons, deals
65% 55% 40%
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#1 Demographic for Coupons
?WHO IS THE TOP DEMOGRAPHIC FOR COUPON USE…BY FAR!?
?
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#1 Demo are Womenat 75%
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Who is #1 in the Women demographic?
TEENS
University Students
Young Professionals
Established Professionals
SENIORS
MOMS
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MOMS
#1 #2
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SMS &Push Notifications
Preferred
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ECOSYSTEM
?
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The Deals & Coupons Ecosystem in Canada
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LOCAL Coupons & Deals
ONLINE COUPONS
GROCERY COUPONS
PRODUCT DEALS
COUPON BOOKSCASH
BACK
MOBILE OFFERS
SAVINGS CARDS FLYER DEALS
DIRECT MAIL
CREDIT CARDS
SMB EMPLOYEE
SPA DEALS TRAVEL DEALS RESTAURANT DEALS
DEAL AGGREGA
TORS
COUPON BLOGS
AFFILIATE
DEAL/COUPON TECHNOLOGY
LOCAL Daily Deals
Loyalty Coupons
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MARKETERSCAN REACH MILLIONS OF
CONSUMERS…in their inbox or phone
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STUDENTS PARENTS
RESTAURANT CONSUMERSTRAVELS
HEALTH CONSUMERS EMPLOYEES
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MOVING FORWARD
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Coupons grow with eCommerce
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PRINT & GROCERIES
LOCAL
Mobile growth impacts
No Mobile Coupon Leader in Canada
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Online Delivery | Mobile Grocery Apps | Digital Flyers
Over 7 Billion distributed
Only 70 million redeemed -30%
Grocery Adapting to Digital/Mobile
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Ecommerce is only 5% of total retail Sales in Canada.
Opportunity for Affiliate Networks to distribute local coupons.
Local Coupons = Massive Opportunity
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RECOMMENDATIONS
FOR:
ADVERTISERSAFFILIATE NETWORKS
AFFILIATES
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Use to:- retarget cart abandonment
- Generate signups on your email list or social media accounts.
ADVERTISERS
NOT about Discounting!Advertising Expense to Generate leads
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-Make it drop dead easyfor affiliates to launch couponing websites, promos, widgets, business models, by niche, etc…
AFFILIATE NETWORKSUnder utilizing couponing…
-Focus on local,
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Stop being a ME too…
Don’t compete withBig Competition…
Niche your efforts…become a resourceetc
AFFILIATES
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Albert S. [email protected]