What’s the Deal With…Inbound Marketing?

Rather than try to find potential leads with expensive outbound marketing strategies, companies can use inexpensive inbound marketing campaigns to increase their discoverability, allowing potential clients to find them.

The goal of inbound marketing is to create brand awareness and establish a presence within a particular industry. Companies won’t have to track down new customers or chase leads. Instead, clients will want to bring their business to the company.

1.Inbound marketing isn’t just a trendy tech term. There are specific practices that have proven successful marketing campaigns:

Many organizations use blogs to drive traffic to their websites. Whether it’s an informative article about a product, or a provocative piece about a trending topic, blogs allow organizations to produce as much creative content as possible.

Blogging

2.Like it or not, the vast majority of customers communicate in social spaces like Facebook, LinkedIn, Twitter and Instagram. It’s important—and often free—for organizations to establish a strong social media presence.

3.SEO, or search engine optimization, is a way to ensure your organization’s content is easily

searchable and shows up in the top search page results. There are various ways to improve SEO,

including effective keyword analysis.

Social Media

SEO

4.One way to build a strong brand presence is to organize webinars around relevant topics. If you’re in retail, for example, structure a webinar around the benefits of Power BI.

5.Want to engage your consumer base with intriguing content? Schedule a weekly podcast to discuss the trending topics of the day. Invite industry experts to share their thoughts. Most

people use podcasts as an alternative news source, or a stimulating way to pass the time on their daily

commute or during their lunch hour.

Webinars

Podcasts

Why bother with inbound marketing

if there won’t be any gains in the long-term?