what's the difference?
TRANSCRIPT
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What’s the
Difference?
A Review On Marketing,
Advertising and Public Relations
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Definitions & Purpose
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Def
initi
ons
(Acc
ord
ing
to D
ictio
nary
.com
)
PUBLIC RELATIONS is “the
actions of a corporation, store,
government, individual, etc., in promoting
goodwill between itself and the public, the
community, employees, customers, etc.”
MARKETING is “the act of buying
or selling in a market.” ADVERTISING is “the act or
practice of calling public attention to
one's product, service, need, etc.,
especially by paid announcements in
newspapers and magazines, over radio
or television, on billboards, etc.”
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Purp
ose PUBLIC RELATIONS:
- To build positive relationships with the
public - To earn media coverage
- To promote or establish
a brand/image
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Purp
ose
MARKETING: -To get and keep customers -To maintain the
relationship PR has established -To grab the attention of a
certain audience
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Purp
ose ADVERTISING: -To call attention to the
product/service using paid
media
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Comparisons
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Real World Examples
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Pub
lic R
elat
ions
INVITES TO EXCLUSIVE
EVENTS
NEWSLETTERS
AUTOGRAPH SESSIONS
ANOUNCEMENTS/STATEMENTS
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Mar
ketin
g
MASS EMAILS
PROMOTIONAL PACKAGES
AFFILIATE PROGRAMS
WORD OF MOUTH
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AD
VE
RTIS
ING
COMMERCIALS
PROMOTIONAL VIDEOS
ADVERTS
BILLBOARDS
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Conclusion
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Wha
t’s th
e D
iffer
ence
?
PR: Building positive relationships with the public
MARKETING: Communicating with target
audience to acquire and
keep customers
ADVERTISING: Using paid
media to promote a product/
service