#pubconf What’s the price of an ebook?

Rachel Willmer

June 2014

Rachel WillmerFounder & CEO, Luzme

I created the world’s first (and IMHO the best) ebook search site, Luzme.

I speak at technical and business events: FutureBook, PyCon UK & IE.

Luzme has been featured in TechCrunch, LifeHacker and BoingBoing.

I like improvising with new technologies and business disruption.

I’m here to tell you to share some data, tell you some stories and ask you some questions.

How Much Difference Does Publication Age Make?

Average Cost By GenreUSA UK

All Kindle $5.66 £2.51

Romance $3.21 £1.73

SF $5.16 £3.57

Literature $7.73 £2.49

Biography $6.81 £3.26

Business/Finance $8.80 £4.98

Computing $8.07 £6.35

How Many Books On A Watchlist?

So what’s the price of an ebook?

• According to Luzme users’ purchases, $7 or £2.50

• According to Luzme users’ price targets, $8.80 or £5.08

• But it can be much much more• ($135 for “Digital Signal Processing in Power System Protection and

Control”)

And now…

A quick news announcement

E-Services VAT change

• This affects you if you sell B2C ‘electronic services’ in Europe:

• Ebooks• E-learning• Computer games

1 Jan 2015

• Now: you use the VAT rate in the UK• Then: you use the VAT rate and rules

of the customer (yes, in each of the ~30 countries…)

• MOSS• No minimal limit

QUESTIONS?

Rachel WillmerLuzme

rachel@luzme.com@rwillmer, @askluzme

http://luzme.com

This presentation will be available athttp://slideshare.net/rwillmer