what's the roi of developer relations?
TRANSCRIPT
http://www.comicvine.com/forums/battles-7/jedi-council-vs-the-inheriters-1670973/
We are part of the Jedi order
http://starwars.wikia.com/wiki/Battle_of_Yavin
So we use stats to track the ROI of what we do
What we used to do• Blog posts/Demos
• Tutorials
• “Thought Leadership”
• Events
• Hackathons
• Give talks
• Rock the sponsorship booth
• Sales
• Pre-sales technical calls
• Community/Customer Service
• Support
• Provide input into 3rd party libraries
• Product
• Gather feedback
• Maintain libraries
• Write & update docs
AARRR! Metrics, Dave McClure 500hats.typepad.com/500blogs/2007/09/startup-metrics.html
What we focus on now: Acquisition & Activation• Blog posts/Demos
• Tutorials
• “Thought Leadership”
• Events
• Hackathons
• Talks
• Rock the sponsorship booth
Tracking Events• No direct tracking
• We could use coupons at signup - do they really work?
• We could get business cards and then check if they’ve signed up
• We could go digital
• Event website/social referrals (we do this)
• Related blogs
• Webinars & Live Coding
Qualitative Analysis of Events• Cost
• Target developers
• Number of attendees
• Talks quality
• Attendee engagement
• People in your talk
• How many had heard of Pusher before
Correlation• Matching Developer Relations activity…
• Publishing content using technology X
• Being at an event focusing on technology X
• With stats…
• Sign-ups using technology X
• API usage from technology X