MID-ATLANTIC MARKETING SUMMIT

What's Trending: Insights and Innovation From Digital Agencies and CreativesSeptember 19, 2014

• Awareness:Translate in-person events to a digital audience

• Engagement:Drive visitors to the public portions of the events

GOALS

• No mention of the Infinity Room prior to opening

• No PR support for the Infinity Room

CHALLENGES

Insights AwaitInfinity Room

AccelerateYour InsightsKeynote

Insights Awaits Infinity Room

Create an online social hub to connect the two events for digital & in-person audiences.

Solution

Treat it like an in-person event.Viewers

Encourage visitors to create contentVisitors

Sponsored Tweet

On-Site Contest

3D Video

Facebook Event

Display Ad

Paid Social

Klout Perks

Facebook Sponsored Post

Social Hub

Over 36M impressions

Over 20k+ viewers of the livestream

Over 16k+ unique visitors to the social hub

Over 1k+ visitors to the Infinity Room

Overall Results

Why We Know Our Plan Worked

4%

2.58%

28%

2,400+

engagements on Klout content

of the Klout attendees participated

Engagement Rate on Advertising (Social & Display)

Bounce Rate on the Campaign Microsite

of contest entries came from Klout Influencers

piece of content created

10k+

35%We created our own press coverage. Post-event write-ups from Engadget, The Slate, The Verge, BizBash & more.

THANK YOU!

Questions?LYNN MORTONlmorton@r2integrated.com@MissLynn13410.327.0007