wheat industry trends in southeast asiawheat industry trends in southeast asia a market growing like...
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Wheat Industry Trends in
Southeast Asia
A Market Growing Like No Other
International Association of Operative MillersOctober 7, 2019
Jakarta, Indonesia
Joe Sowers
Regional Vice President
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07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16 16/17 17/18 18/19 19/20
mill
ion
met
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s
Indonesian wheat imports
#7
#3Top ten wheat importers
1. Egypt
2. Indonesia
3. Brazil
4. Philippines
5. Algeria
6. Bangladesh
7. Japan
8. European Union
9. Mexico
10.Turkey
#2
source: USDA PS&D
Largest market for:
• Australia
• Ukraine
• Canada (CWRS)
• Argentina #3
• Russia #7
• US #9
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19/20
mill
ion
met
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sIndonesian wheat use
source: USDA PS&D
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19/20
mill
ion
met
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sIndonesian wheat use
source: USDA PS&D
FEED
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9.0
MM
T
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4
6
8
10
12
19/20
mill
ion
met
ric
ton
sIndonesia milling wheat use
source: USDA PS&D
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9.0 MMT
Indonesian per capita wheat use
source: USDA PS&D
269.1 million
34 kg/capita
source: USDA/Euromonitor
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source: USDA/Euromonitor
0
5
10
15
20
25
30
35
40K
g/ca
pit
a
Indonesian per capita wheat consumption
53%
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source: USDA/Euromonitor
0
10
20
30
40
50
Kg/
cap
ita
Indonesia Philippines
Indo/Phil per capita wheat consumption
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source: USDA/Euromonitor
0
10
20
30
40
50
Kg/
cap
ita
Indonesia Philippines Vietnam Myanmar Thailand Malaysia
ASEAN per capita wheat consumption
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Rise of the Middle Class
Source: OECD
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Rise of the Middle Class
Source: OECD
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ASEAN GDPPPP(trillion int.
dollars) Real growth rate forecast
GDP
2018 2014 2015 2016 2017 2018 2019
Indonesia 3.495 5.0 4.9 5.0 5.1 5.2 5.0
Thailand 1.320 1.0 3.1 3.4 4.0 4.1 3.2
Malaysia 0.999 6.0 5.1 4.4 5.7 4.7 4.5
Philippines 0.953 6.1 6.1 6.9 6.7 6.2 6.0
Vietnam 0.710 6.0 6.7 6.2 6.8 7.1 6.7
Singapore 0.565 3.9 2.9 3.0 3.7 3.1 1.0
Myanmar 0.331 8.0 7.0 5.9 6.8 5.5 6.7
Source: CIA World Factbook/Euromonitor
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ASEAN Population Growth
Population 2019
(millions)Growth Rate Median age
Indonesia 260,581 0.9% 30.2
Philippines 105,893 1.6% 23.5
Vietnam 96,160 0.9% 30.5
Thailand 68,414 0.3% 37.7
Myanmar 55,124 0.9% 28.2
Malaysia 31,382 1.4% 28.5
Cambodia/Laos 23,397 1.5% 24.6
Singapore 5,889 1.9% 34.3
Source: CIA World Factbook
Japan 126,451 (0.2%) 47.3
South Korea 51,181 0.5% 41.8
Taiwan 23,508 0.2% 40.7
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World’s most populous islands
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food feed
Philippine wheat imports
86%
source: USDA PS&D
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food feed
Indonesian wheat imports
76%
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Regional End Products
Malaysia
Total 1.6 MMT
Noodles 50%
Bakery 30%
Bisc/conf 15%
Others 5%
Vietnam
Total 2 MMT
Noodles 60%
Bakery 15%
Bisc/conf 10%
Aqua 15%
Thailand
Total 1.2 MMT
Noodles 35%
Bakery 25%
Bisc/conf 25%
Aqua 15%
Indonesia
Total 8.5 MMT
Noodles 48%
Bakery 27%
Bisc/conf 15%
Others 10%
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-Australian Grains Industry Conference 2018
“I think the focus 100% should
be on yield… if we focus on
higher quality, we’ll lose out…”
Southeast Asia
Total 20 MMT
Noodles 50%
Bakery 30%
Bisc/conf 12%
Others 8%
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-
200
400
600
800
1,000
1,200
1,400
1,600
2018/192016/172014/152012/132010/112008/09
tho
usa
nd
me
tric
to
ns
SRW
HRW
SW
HRS
US wheat sales to Indonesia – full year
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Philippine Wheat Foods Use
% of total use1,000 MT
(wheat equivalent)
Bakery products* 50% 1,400
Noodles 20% 550
Cookies & Crackers 20% 550
Pasta 4% 100
Others 6% 160
*bakery products detail % of bakery segment
Pan de Sal and derivatives 35% 500
Loaf bread 30% 400
Buns and rolls 20% 250
Cakes and Pastries 10% 150
Chinese steamed buns (sio pao) 5% 70
Source: Industry sources
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US/China Trade War
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0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2018/192016/172014/152012/132010/112008/09
tho
usa
nd
me
tric
to
ns
SRW
HRW
SW
HRS
US wheat sales to South Asia
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11%
13%
11%
15%
13%14%
20% 20%19%
22%
26%
0%
5%
10%
15%
20%
25%
30%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2018/192016/172014/152012/132010/112008/09
tho
usa
nd
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tric
to
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SRW
HRW
SW
HRS
% of worldtotal
US wheat sales to South Asia% of world sales
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US wheat exports shift from Middle East and Africa…
source: ERS
… to Asia and Latin America
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-20
-10
0
10
20
30
40
50m
illio
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etri
c to
ns
exports
imports
Russian wheat trade
20% of world trade
source: USDA
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US wheat growing regions
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HRS Region – 30 Day Precipitation Totals
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HRS Region – % Normal Precipitation
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U.S. HRS Harvest Progress
0
20
40
60
80
1002018 2019 5-yr. avg.
Percent
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0
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Mill
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HRS stocks
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Canada Ending Stocks
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US HRS futures prices
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Black Sea Exports
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Proving value to the consumer
Wheat price
Scarcity mentality
22
23
24
25
26
27
28
29
30
kg/c
apit
a
Per capita wheat food consumptionPhilippines
Innovation/differentiation
Margin and efficiency
Peace of mind
Per capita GDPpurchasing power parity (USD)
Singapore $94,100
Malaysia $29,100
Thailand $17,900
Indonesia $12,400
Philippines $8,400
Vietnam $6,900
Myanmar $6,300
Source: CIA World Factbook
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0
1
2
3
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5
6
7m
illio
n m
etri
c to
ns
Japan South Korea Taiwan
US wheat sales to North Asia
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0
1
2
3
4
5
6
7m
illio
n m
etri
c to
ns
Japan South Korea Taiwan
US wheat exports to North and SE Asia
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0
1
2
3
4
5
6
7m
illio
n m
etri
c to
ns
Japan South Korea Taiwan ASEAN
US wheat exports to North and SE Asia