when data gets up close and personal

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How Web apps can use Feedback Loops to positively influence behavior.


  • STEPHEN P. ANDERSON poetpainter.com I help businesses with @stephenanderson Product Strategy & Design needs
  • www.getmentalnotes.com
  • How can we use { } to... [goal] www.getmentalnotes.com www.getmentalnotes.com
  • Social Proof Curiosity We tend to follow the patterns of similar others When teased with a small bit of interesting in new or unfamiliar situations. information, people will want to know more! How can we use { } to... [goal] To put people at ease or guide a decision, nd creative Whenand whatcan you hold back? Reveal just enough ways to show social activity. This can be in the form of stats to arouse interest, then tease someone into taking the next (favorited by, number of views, comments), good positive step. You can also arouse interest by doing something unusual reviews/ testimonials, or by providing visibility into the actions and unexpectedpeople will stick around long enough to or outcomes of other users behaviors. determine whats going on. Similarly, puzzles are intriguing. See also: Bystander Effect, Testimonials, Identication See also: Pattern Recognition, Badges, Gifting Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com www.getmentalnotes.com
  • This presentation >
  • (and retweets)
  • This presentation >
  • 3 Quick Stories (the origins of this presentation)
  • feedback loops that affect behavior
  • www.afterthemeeting.com www.goalsmashers.com
  • Something new?
  • 1. TEMPERANCE. Eat not to dullness; drink not to elevation. 2. SILENCE. Speak not but what may benet others or yourself; avoid triing conversation. 3. ORDER. Let all your things have their places; let each part of your business have its time. 4. RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve. 5. FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing. 6. INDUSTRY. Lose no time; be always employd in something useful; cut off all unnecessary actions. 7. SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly. 8. JUSTICE. Wrong none by doing injuries, or omitting the benets that are your duty. 9. MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve. 10. CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation. 11. TRANQUILLITY. Be not disturbed at tries, or at accidents common or unavoidable. 12. CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or anothers peace or reputation. 13. HUMILITY. Imitate Jesus and Socrates.
  • 2008 Personal annual report for Stephen Anderson Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Austin Miami San Francisco Seattle Mountain View New York Franklin Minneapolis Mar 07 to Mar 11 Apr 10 to Apr 14 Apr 20 to Apr 22 Aug 21 to Aug 23 September 24 Sep 24 to Sep 26 Nov 06 to Nov 09 Dec 09 to Dec 11 You took 17 trips in 2008, which added In 2008, you spent up to 55,753 km or 15% of the distance to the moon. 323 43 In 2008, you mostly coincided with: You have 52 travellers in your network. They travelled a total of 1,753,265 km in 2008, and everyone on Dopplr Kevin travelled a total of 1331.4 million km or 8.9 AU in 2008: the approximate distance to Saturn from the Earth as in Austin, Miami and San Francisco of January 2009. Peter Your personal velocity for 2008 was 6.36 in Austin, Miami and Berkeley km/h, which is about the same as a duck. You spent the longest in Minneapolis, Jesse Spalding Your carbon for 2008 has a tip: Jay Lots of great farmer's markets in the summer! The 5 most popular cities in your network are San in Minneapolis Minneapolis Farmer's Market on Lyndale Ave and Francisco, Austin, New York, Miami and Chicago. Cesar Chavez Ave or Nicollet Mall Chris http://www.mplsfarmersmarket.com/ in Miami and San Francisco Mill City Farmer's Market on Chicago Ave and 2nd St. The furthest distance you travelled was to New York S Brandon (4,120 km from Mountain View), which is the 2nd most ... popular city on Dopplr. The shortest distance you 6,606 kg CO2 in Miami and San Francisco travelled was to Austin (322 km from Plano), which is See more on the city page for Minneapolis on Dopplr. Based on figures from Fueleconomy.gov, 1 x Hummer the 21st most popular city on Dopplr. H3 4WD truck produces nearly 10 metric tonnes of CO2 a year. The visualisation above uses this figure to illustrate your carbon from Dopplr as calculated by our friends at http://amee.cc and is an approximation only. The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.
  • (not new, but accelerating and spreading)

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