Agenda: June 1309.00-09.15

09.15-09.30

09.30-10.05

10.05-10.20

10.20-10.50

10.50-11.05

where creativity meets technology and global success stories take shape

WELCOMENicola Mendelsohn CBE Chair Creative Industries Council, Facebook

KEYNOTE: The Future for Virtual RealityCarlos de Arriba / Oculus

CREATECH: Immersive TechnologiesPanel discussion chaired by: Fiona Kilkelly / Innovate UK / Immerse UK

Panellists:Matthew Drinkwater / LCF Fashion Innovation AgencyKatie Grayson / Inition Martin McDonnell / Soluis Toby Coffey / National Theatre

COFFEE

KEYNOTE: EntertainmentSusanna Dinnage / Discovery Networks UK & Ireland

How we consume, discover and create content is changing rapidly. New entrants to the traditional screen markets are disrupting not only how content is commissioned but how and where it is consumed. And the consumer is rapidly becoming one of the most prolific creators of content consumed

online. The entertainment industry is oneof the most enthusiastic advocates of virtual reality, most noticeably in games and virtual worlds. But other equally popular areas include virtual museums, theatre, e.g. interactive performances, virtual theme parks and discovery centres.

Createch 2017 brings together established global leaders from a variety of economic sectors to share their vision for the next 20 years withbusinesses in the creative technology sector who will share how they are disruptors and innovators in this space.

Charlie Redmayne will showcase how publishers are disrupting the sector and adding value to the wider economy.

CREATECH: PublishingCharlie Redmayne / HarperCollins / Publishers Association

12.50-14.00

14.00-14.30

14.30-14.45

12.00-12.35

12.35-12.50

LUNCH

11.05-11.25

11.25-12.00

KEYNOTE: CreatechRuss Shaw / Tech London Advocates Why Createch, What is Createch and Why the UK?

CREATECH 2017 / where creativity meets technology and global success stories take shape

CREATECH: AdvertisingPanel discussion chaired by: Sarah Golding / IPA President / CHI&Partners

Magic and the Machines — leading advertising companies showcase how they are harnessing creativity and technology to add value to brands and businesses

Panellists:Tim Bleakley / Ocean OutdoorMatt Morgan / UMCaitlin Ryan / Cheil LondonAdam Collins / R/GA

CREATECH: Screen Panel discussion chaired by: John McVay / pact

Leading createch screen companies will showcase how they are disrupting the sector and adding value to the wider economy

Panellists:Matthew Frank / TRXDavid Flynn / Youngest MediaTanya Samuel MBE / Future FactAdrian Leu / Inition

KEYNOTE: SportTim Hollingsworth OBE / British Paralympic Association

Increased performance through data analysis is just one of the rewards tech can bring to sports. Fan engagement and commercial opportunities are also winners when working with creative thinkers and communications specialists. Technology

is changing the way we experience global sporting events — both in person at an event or via a plethora of screens.Technology is also changing how athletes are not just world class but have the potential to become super human.

Leading createch games companies will showcase how they are disrupting the sector and adding value to the wider economy

CREATECH: GamesIntroduced by: Andy Payne / UKIE

Panellists:Imre Jele / Bossa StudiosRuxandra Dariescu / Spirit AI

CHINA: Investor Panel Panel discussion chaired by: Fred Schmidt / Capital Factory

Panellists:Lisa Pan / Zhongji HoldingGina Fegan / Zhong Ze Culture Investment Holdings Ltd

Panel discussion on USA and Chinese investment in the UK’s creative industries

COFFEE

CREATECH: ArchitectureIn conversation, chaired by: Peter Oborn / RIBA

Ed Parham / Space Syntax Peter Runacres / ArgentEuan Mills / Future Cities Catapult

PERFORMANCE: London Contemporary Ballet Theatre Company

DRINKS RECEPTION

CLOSING:Tim Davie / Creative Industries Council International Group / BBC Worldwide

Keynote: MusicImogen Heap / Musician

KEYNOTE: Createch: MakingAnnie Warburton / Crafts Council

Annie Warburton will showcase how makers are disrupting the sector and adding value to the wider economy

14.45-15.10

15.10-15.25

15.25-15.35

15.35-15.45

15.45-16.00

16.00-16.50

16.50-17.20

17.35-17.50

17.20-17.35

17.50-18.00

18.00-20.00

CREATECH: Cross Industry Collaboration — A UK success story Panel discussion chaired by: Caroline Norbury / Creative England

CREATECH: DesignIndustrial Design in Healthcare Case Study Steve May-Russell / Smallfry

Nicolas Pickaerts will showcase how MATCHESFORFASHION.COM, a leading fashion retailer, are disrupting the sector using creativity and technology

Panellists:Sean Murphy / Evidential Miles Galliford / Beatroot Music Sarah Ellis / The Royal Shakespeare Company

KEYNOTE: Fashion RetailNicolas Pickaerts / MATCHESFASHION.COM

KEYNOTE: Createch for Good / HealthcareHaiyan Zhang / Microsoft Research

The Healthcare sector is one of the biggest adopters of new technology encompassing surgery techniques, patient monitoring, radical treatments and skills training. The evolution of e-medicine will see not only diagnostics but also patient care move into

the digital domain. As former Co-Founder and Design Lead for the innovation platform, OpenIDEO.com, and now Innovation Director at Microsoft Research in Cambridge, Haiyan will talk about how technology can provide new solutions for challenges in health and wellness.

Biographies:

Carlos de ArribaCarlos is Business Development Lead for EMEA at Facebook Oculus, working with operators, retailers, enterprises and other partners to grow the VR category. Prior to Facebook, Carlos held several senior positions within Samsung Electronics in Korea and London, including Head of Connected Offerings and Head of B2B.

Nicola Mendelsohn CBENicola is Vice President for Europe, Middle East, and Africa for Facebook. In addition, she is currently the co-chair of the Creative Industries Council and was the first female President of the IPA. In 2015 she was awarded a Commander of the British Empire (CBE) for services to thecreative industries in the UK.

Fiona KilkellyFiona leads on Creative Industries at the Knowledge Transfer Network, the UK’s innovation network, supported by Innovate UK. She is founder of Immerse UK, a new, cross-sector network for organisations that are interested and invested in how AR and VR can help drive productivity, social and economic growth.

Matthew DrinkwaterMatthew works at London College of Fashion, University of the Arts London, where he heads up the Innovation Agency. He has overseen some of the most groundbreaking developments in Augmented and Virtual Reality that London Fashion Week has experienced. Matthew was named amongst the ‘Top 15 people in UK tech’ by BBC3.

Katie Grayson Katie has over 18 years’ experience as an interactive producer and executive producer. In 2009 she became one of the first agency producers to use a realtime game engine to create a commercial animation project. At Inition she has produced virtual reality projects for clients across all sectors.

Toby Coffey As Head of Digital Development, Toby is responsible for the creative and technical development of the digital interfaces between the National Theatre and its audiences, including online, UX, cross-platform, app development, digital publishing, interactive installations, AR, VR, 360˚ films, transmedia and documentary production.

Martin McDonnellSince 2000 Martin has built several successful businesses delivering best in class 3D visualisation and interactive digital presentation. His business Soluis recently won Innovate UK’s IC Tomorrow competition to develop augmented reality (AR) software. He is a recognised thought leader in the development of shared immersive solutions for business.

Susanna DinnageSusanna was appointed President and Managing Director of Discovery Networks UK and Ireland and Chief Content Officer, International in October 2016. She is responsible for the management and strategic direction of Discovery’s business in the market and for leading the International Content Group.

Fred Schmidt MBEFred has spent 30 years in the entertainment and technology industry across the USA and Europe. He is director of International Affairs at Capital Factory and manages Touchdown Austin, a soft-landing program for foreign companies seeking to expand into the US market. Fred is Co-Founder/CEO of a groupof innovative retail businesses.

Lisa PanLisa worked as a presenter in CCTV and Beijing TV where she interviewed leading entrepreneurs and venture capitalists. She then became an angel investor. She founded Koala Fund in 2012 and CMC Fund in 2014. She is currently the president of Shanghai Zhongji enterprise group and director of Fukong interactive entertainment and Jagex game entertainment.

Sarah GoldingSarah is CEO and Partner of CHI & Partners, one of the UK’s leading advertising and communications agencies. In March, Sarah became President of the IPA. She is an active member of WACL and for the last five years has been voted by Campaign magazine as one of the industry’stop 10 account people.

Gina Fegan Gina is Director of Culture for Zhong Ze Culture Investment Holdings Ltd and the China UK Culture Group. She is responsible for film production in the UK and China, and creating an investment pipeline in the entertainment industries. She is on the advisory committee for Digital Hollywood, is a Fellow of the Royal Society of the Arts and a member of BAFTA.

Tim BleakleySpecialises in media brand buildingand turnarounds, with first-hand experience of leading businesses through private equity consolidation and exit. Tim has held senior roles in TV, radio and outdoor. He led the Ocean Group through an MBO backed by LDC and LDC's equity sale in 2014 to Searchlight Capital.

Matt MorganMatt has 15 years experience in the media industry. He joined UM in 2005, working across Microsoft, MasterCard and Bacardi. He hassince held various digital and strategic roles and returned to UM in 2017 as Managing Partner after three years as EMEA Strategy Director for IPG Mediabrands.

Charlie RedmayneCharlie was appointed CEO of HarperCollins UK in 2013. He first joined as Group Digital Director in 2008. He left in 2011 to set up Pottermore, JK Rowling’s digital publishing business. At the start of his career he founded and ran the media buying company, RCL Communications, and entertainment business Blink TV.

CREATECH 2017 / where creativity meets technology and global success stories take shape

John McVayJohn is Chief Executive of Pact. He has been involved in programme since 1986. John is currently Chairman of the Creative Diversity Network, Chairman of the UK’s digital single market campaign and is the UK rights spokesperson for the Creative Coalition Campaign.

Adam CollinsAdam’s been creating integrated campaign work for over a decade. Starting out at Razorfish he picked up awards for the BHF and NSPCC. He was named NABS Centurion of the year 2015 before joining R/GA as Associate Creative Director where he’s been driving inventive creative work across accounts including Guinness, Magnum and Rexona.

Matthew FrankMatthew is CEO of TRX (TheRightsX-change) — an online deal-making tool that allows buyers/sellers of TV content to transact more quickly and efficiently. It’s backed by Sky Ventures and Channel 4 and went into live beta last August in Asia and CEE, with the rest of the world due to follow this year.

David FlynnDavid is Co-founder of Youngest Media, a global entertainment studio creating, producing and distributingformats across TV, digital video and apps and games. Productions include innovative dating series Game of Clones. Previously as CCO at Endemol Shine Group UK, he created and executive produced BAFTA winning The Million Pound Drop.

Tanya Samuel MBETanya is co-MD of Future Fact, which specialises in creating entertainment formats that promote the convergence of television, mobile devices, digital and 360, developing ideas that are interactive, immersive and socially responsible. She ran regeneration initiative (New Deal for Communities) and was awarded an MBE for services to the community.

Andy PayneAndy is an experienced video games entrepreneur of 33 years working with many top global studios & publishers. He is a board advisor at Boss’a Studios and a founder of GamesAid, AppyNation and games charity, Special Effect. He is also a founder of the UK Crowdfunding Association and chair of The British Esports Association.

Tim Hollingsworth OBETim is the Chief Executive of the British Paralympic Association. Healso served as Secretary General for ParalympicsGB at the Rio 2016, Sochi 2014 and London 2012 Paralympic Games. Tim is a Board Director of the Youth Sport Trust and the National Paralympic Heritage Trust. He received an OBE in 2017.

Imre JeleImre is an expert in game design,AI mechanics, procedural content, narrative, cross-media and audience engagement. He’s known for promoting innovative and collaborative creative approaches. He’s Co-founder and Creator-in-Chief of Bossa Studios – winner of multiple BAFTA and other awards, creator of Surgeon Simulator and Worlds Adrift.

Ruxandra DariescuRuxandra has spent almost 2 decades heading up successful global product teams in a variety of industries at Convergys, FICO, Wolters Kluwer, easyMarket and Inatech Glencore. At Spirit AI, she is the product manager of Ally, an AI product dedicated to safeguarding online communities against abusive behaviour, grooming and other unwanted activities.

Adrian Leu Adrian is CEO of INITION, a cutting edge, immersive media company. Adrian has spent the last 20 years in different media, software and advanced technology companies, from small start-ups to large public companies in positions ranging from Head of Innovation to CTO to MD and sometimes also as an investor.

Ed ParhamEd joined Space Syntax as an Associate in October 2006, and was made Associate Director in 2010. He became a chartered Architect in 2005, with particular experiencein the masterplanning and retail sectors. During his time at Space Syntax, Ed has worked on a wide range of projects with a geographical focus on China and the Middle East.

Peter ObornPeter was elected as a trustee and board member of the RIBA in 2011 and serves as Vice President International. He is also appointed Built Environment Expert by the Commission for Architecture and the Built Environment and is elected Vice President Europe by the Commonwealth Association of Architects.

Russ ShawRuss is the Founder of Tech London Advocates and Global Tech Advocates — groups of 5,000 senior leaders in the tech community, created to champion and accelerate the growth of London’s technology sector. He was appointed a London Tech Ambassador for the Mayor of London in 2014 and was also Chairman of the Marketing Group of Great Britain.

Peter RunacresPeter joined Argent in 2012. He is part of the commercial team and is managing delivery of Google’s UK headquarters at King’s Cross. Peter works closely with the Google project team on the design and delivery of this 1 million sqft building. Peter’s background is in Architecture. He has worked in the UK, Asia and the Middle East.

We are expecting as much change in the next 20 years as in the preceding 60.

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Caitlin RyanCaitlin became ECD of Cheil LONDON in 2016, leading the creative teams on Samsung, Etihad and other clients. Previously at Proximity, during which time the agency won over 200 international and national awards. She is passionate about doing the right thing by consumers and creating brand experiences that start with consumers’ lives not a media channel.

London Contemporary Ballet Theatre Company Founded in 2015 by Artistic Director, Rose Alice, LCBT is committed to bringing original, innovative and thought provoking performances to audiences globally. It is at the forefront of contemporary ballet in the UK and is a proud advocate of equality and human rights movement internationally.

Tim DavieTim has been Chief Executive of BBC Worldwide since 2013. His posts at the BBC included Director of BBC Audio & Music and Director of the BBC’s Marketing, Communications & Audiences division. In April, 2017 Tim was appointed to the new BBC Executive Board. He is the Chairman of Comic Relief, Trustee of the Tate and Trustee of the Royal Television Society.

Annie WarburtonAnnie is Creative Director at the Crafts Council, where she leads on exhibitions, education, innovation and research. She has led artist and creative development as CEO of ArtsMatrix and Creative Skillset, working with government, the BBC, Channel 4 and the British Fashion Council.

Nicolas PickaertsNicolas Pickaerts is the Ecommerce Director of MATCHESFASHION.COM, the global luxury-shopping destination for men and women. Renowned and respected for the relationships it builds with clients and thepartnerships it builds with brands, MATCHESFASHION.COM offers a modern edit of over 450 established and new generation designers.

Imogen HeapImogen Heap blurs the boundaries between pure art form and creative entrepreneurship. Writing and producing 4 solo albums, she has developed a strong collaboration with her loyal following both on and offline. A respected ‘artist’s artist’, Heap’s penned songs with Taylor Swift, Mika, Josh Groban among others.

Sarah EllisSarah is an award winning producer currently working as Director of Digital Development for the Royal Shakespeare Company to explore new artistic initiatives andpartnerships. In 2016 she was awarded The Hospital Club and Creatives Industries award for cross industry collaboration for her work on The Tempest.

June Sarpong MBEJune is an established TV Presenter, who has enjoyed a 20-year career,in which she has become one of the most recognisable faces of British television, as well as being one of the UK’s most intelligent and dynamic hosts, equally comfortable interviewing politicians, celebrities and members of the public.

Janet Hull OBEIPA Director of Marketing Strategy & CIC Marketing and Comms Groupjanet@ipa.co.uk

Christine Losecaat MBEJoint Project Directorchristine@littledipper.net

Caroline NorburyCaroline is the founding Chief Executive of Creative England and dedicated to championing thecreative industries. Creative England invests in and supports creative ideas, talent and businesses in film, TV, games and digital media. Caroline also sits on the board of Crowdfunder as a non-executive director.

Sean Murphy Sean heads up Evidential, a leading expert witness company who are pioneers in the use of ElectronicPresentation of Evidence (EPE) in the Criminal Justice System. Evidential was chosen in Creative England’s Top 50 tech disrupt companies 2017 with Sean being chosen as one of ten Future Leaders by Creative England.

Miles GallifordMiles is CEO and founder of Beatroot Music, a web-based platform created to help record labels, music publishers and anyone who manages a large catalogue of songs to compete in the digital world. Beatroot automatically generates metadata, e.g genre, era, BPM and sentiment, for songs and captures this data in shareable web service form.

Haiyan ZhangHaiyan is a designer, technologist and maker of things. She is Innovation Director at Microsoft Research Cambridge. Inventing cutting-edge technology to enable new ‘Connected Play’ experiences. She is also Co-Founder and Design Lead for the innovation platform, OpenIDEO,with over 50,000 users worldwide solving challenges for social good..

Euan MillsEuan is an Urban Designer with 15 years’ experience working in the built environment industry. For the last five years he has worked in City Hall’s planning team providing design advice to the Mayor of London. He has recently joined Future Cities Catapult as their Urban Design and Planning Lead.

Steve May-RussellSteve is a leading Industrial Design and Innovation Consultant and the Managing Director of Smallfry. Steve has represented the creative industries on the UK Trade & Investment’s bi-lateral partnerships in the Far East and is regularly invited to speak to international audiences on Innovation and using Design to develop brands.

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