where does my website stand with google?

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Where Does My Website Stand? Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

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Page 1: Where does my website stand with Google?

Where Does My Website Stand?

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 2: Where does my website stand with Google?

Side Bar Ads Are No More

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 3: Where does my website stand with Google?

Key Changes

• Now only 7 ads on first page• 4 above the organic results (an increase of 1)• 3 Below the organic results• Similar Layout to Mobile SERPs

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 4: Where does my website stand with Google?

What Does This Mean For My Website?

1. ‘Potentially’ be prepared to pay more per click

2. SEO suffers again3. Get optimised4. Hang on a second

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 5: Where does my website stand with Google?

Google Compare is no more

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 6: Where does my website stand with Google?

Why?

• Unfair competition and potential lawsuits in the offing.

• It wasn’t producing the revenues they expected. (UK and US)

• Hey look at that 4th new AdWords position though

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 7: Where does my website stand with Google?

Google Accelerated Mobile Pages

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 8: Where does my website stand with Google?

What Are They?

• A superlight version of the mobile web• Remove most elements that cause slow load

speeds (JavaScript and 3rd party tracking code)• Typically load 4 times faster and carry a tenth

of the data.

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 9: Where does my website stand with Google?

Why Are They Important?

• Page speed is a key part of the Google’s ranking algorithm. (They will be stand alone factor soon)

• Visual signs in search (Green lightning bolt)• How much of your web traffic is currently

from mobile?

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 10: Where does my website stand with Google?

In the wild

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 11: Where does my website stand with Google?

Questions?

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Page 12: Where does my website stand with Google?

Shaun CauserUrban River Creative

Twitter: @ShaunCauserLinkedIn: https://uk.linkedin.com/in/shauncauser

Email: [email protected]: 0191 423 5688