where google and social media collide
DESCRIPTION
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.TRANSCRIPT
© 2010 Site-Seeker, Inc. www.site-seeker.com
Where Google and Social Media Collide – Understanding Your Social Authority
Glastonbury Chamber of Commerce
March 1, 2011
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Founded in 2003
• Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey
• 20 Employees
• Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing • Analytics
Who are we?
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Fast Track 50 of CNY
2007 2008 2009
3 4 2
MV Chamber of Commerce
Top 3
2009 Business of the Year
B2B Twitterer of the Year
@KatieHoke
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© 2010 Site-Seeker, Inc. www.site-seeker.com
What can you do to affect your position in Google?
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Key factors for position . . .
• Website is coded cleanly and is W3C compliant • SEO strategy in place • XML Sitemap & rbt.txt file • Page load speed • Content rich pages • Page Rank • Inbound linking
These are important but are only a few of the over 200 signals Google uses to position a webpage.
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How to check for W3C compliance . . . http://jigsaw.w3.org/css-validator/
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Understanding Page Rank
Straight from the horses mouth . . .
Relevance: As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a
technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results
based on your web history and location.
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© 2010 Site-Seeker, Inc. www.site-seeker.com
Inbounding Linking
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Checking Page Load Speed: http://tools.pingdom.com
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Social Authority?
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Why does Google care?
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• YouTube
• Slideshare
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Where do we spend our time?
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© 2010 Site-Seeker, Inc. www.site-seeker.com
Top Insights:
1) The 35-54 year old demographic is growing fastest • 276.4% growth rate
2) The 55+ demographic is the second fastest • 194.3% growth rate
3) The 25-34 year old demographic doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook • 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest • at 40.8% • down from 53.8% six months ago.
© 2010 Site-Seeker, Inc. www.site-seeker.com
Your Facebook page: • Engage
• Interact
• Comment
• Share
• Link
• Be a voice of authority
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Who uses Linkedin & Why?
• Business professionals • LinkedIn promotes:
• business intelligence • business development • creation of business relationships • conversation
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Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Socialnomics By Eric Qualman
www.socialnomics.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Monitor Successes
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Monitor Successes
Is this your target audience?
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Blogging
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© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Ways to measure?
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© 2010 Site-Seeker, Inc. www.site-seeker.com
Google Places
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Get Listed - Step 1 www.google.com/places
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Get Listed - Step 2 Create an account
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Or claim an existing listing
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© 2010 Site-Seeker, Inc. www.site-seeker.com
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Google Tagging
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Measuring for Success
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Local Search - Summary
• Free
• Easy
• Trackable
• Gets you there with little to no effort
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What happens when you bring it all together?
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© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Increased Blog Traffic to 322 visitors and 36 comments,
• Increased Website Traffic
• Fan base on facebook grew
• Industry Authority and Presence grew significantly
Phone is ringing more consistently, more regularly and with more qualified prospects.
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This did not happen overnight
Consistent and regular participation brought traction and growth
over time.
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Remember social media is
Social.
Engage, share, support and then promote.
© 2010 Site-Seeker, Inc. www.site-seeker.com
Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. \\ [email protected]
Thank You!