where is my data? - cio...

Where is my Data?

How do I turn my data into value?

©2017 Informatica. Proprietary and Confidential 1

Greg Hanson

[email protected]

@hansongj

EMEA CTO & VP Informatica Cloud

Data Differentiates

Have a strategy or fail


Yorkshireman = Tight with money

©2016 Informatica. Proprietary and Confidential

In the Digital world - Data Differentiates

The Value Calculation…


Data Value = (Actionable & Relevant Data * Data Availability) / Data Size

It takes a Hybrid Data management strategy to achieve this!

DATA

Cloud Mobile

Social Media Security

Big Data IoT

Available Data – All the Data, All the time

Ensuring Relevant Data – Quality and Governance

Discover

• Data discovery

• Data profiling

• Data inventories

• Process inventories

• CRUD analysis

• Capabilities assessment

Define

• Business glossary creation

• Data classifications

• Data relationships

• Reference data

• Business rules

• Data governance policies

• Other dependent policies

• Key Performance Indicators Measure and Monitor

• Proactive monitoring

• Operational dashboards

• Reactive operational DQ audits

• Dashboard monitoring/audits

• Data lineage analysis

• Program performance

• Business value/ROI

Apply

• Automated rules

• Manual rules

• End to end workflows

• Business/IT collaboration

Collaborate

IT Business

6


The Solution?

Data Assets need Cataloging & Mastering Metadata Driven Data

All Informatica Repositories

Applications, Business Glossary and Context

3rd Party – BI, Modeling, Big Data, RDBMS

User Ratings, Feedback, Operational Stats

Data Discovery

and Preparation

Data

Security

Intelligence

Data

Stewardship &

Governance

Data

Mastering Data Integration

Live Data Map Knowledge Graph of all

enterprise data assets

Semantic Search

Relationship Discovery

Recommendations

User Ratings

Store Sales

Marketing

Call Center

e-Commerce

Channel-Centric

Know your customer better!

Store Sales

Marketing

Call Center

e-Commerce

Customer-Centric

Where is my data? – Actionable / Available Data

Recommended Data sets

List for Electronics and TelCo Companies

Sales Forecast 2013

Customer Satisfaction Results Q4

Source: Dun and Bradstreet

Source: SFDC

Source: GCS

Recommendations

based on past data

usage

Status of data

acquisition

requests

Quality Trends for

data sets I am

using

Social Interactions

with other analysts

Searches for

“Inactive

Customers”

Self Service for Data Search results with syntactic and semantic

matches.

Ranked based on freshness, quality,

ratings, source systems etc.

Different types of assets

including

tables/files/views, BG

terms, BI reports etc.

Average User Ratings

Search scope covers

all enterprise systems

(not just lake) Dynamic facets for quick

filtering

Click on the data

set “Inactive

Customers”

Data set opens | 360 view displays

Basic Attributes , Source

system, Owner, masking

classification

Data Quality

Trend over a

period of time

Basic profiling

information, Data

Domains and BG

terms associated

User Ratings and actual

users of the data set

Projects this data set is

used in

Clicks on data

preview

Informatica Rev – Refine your data for use

Leveraging a Catalogue – Security is a differenciator

Why Informatica?


Today, We Are the Leader in 6 Markets

Enterprise iPaaS (Cloud) Data Integration Tools

Data Quality Tools Metadata Mgmt Solutions Data Masking Technology

MDM of Customer Data

Data Differentiates

Have a strategy or fail

Greg Hanson

@hansongj


where is my data? - cio...

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