VIPANAN 1

Issue – 30: 06.12.2019

Where News & Management Meet

The actor who played

‘Marlboro man’ died of

lung cancer.

.

“Advertising brings

in customers, but

word-of-mouth

brings in the best

customers.”

– Jonah Berger

Myntra has announced the launch of

‘Alterations’ as a new value added

service for its customers. The first of

its kind feature enables shoppers to

opt for alteration services at their

doorstep for apparel purchased on

Myntra. It has partnered with tailors

for providing this service, enabling

them to earn an additional income

and grow their business.

MYNTRA LAUNCHES

‘ALTERNATIVE’ AS ASERVICE

FOR ONLINE FASHION

SHOPPING

Retail discount chain by Future

Lifestyle Fashion, Brand Factory, is

back with its annual ‘Free Shopping

Weekend’ (FSW) from 4 to 8

December. Customers can shop from

over 200 plus original national and

international brands. According to the

company, this event offers the

customers goods worth Rs 5,000 at Rs

2,000 only and returns the entire value

in the form of free merchandise, gift

vouchers and cash backs.

BRAND FACTORY ANNOUNCES

‘FREE SHOPPING WEEKEND’,

LAUNCES INTEGRATED

MARKETING CAMPAIGN

CASIO PARTNERS WITH

NAGALAND’S ANNUAL HORNBILL

MUSIC FESTIVAL 2019 AS

ASSOCIATE SPONSOR

Casio India has announced its official

partnership with Nagaland’s signature

annual event, the Hornbill Music

Festival. The experiential music festival

set in the heart of the Dimapur hosts an

array of music enthusiast from different

parts of the country each year. The

partnership with Casio, is a strategic

pact that offers attendees a platform to

engage with the brand in an innovative

and out-of-the box avtar.

GOOGLE CO-FOUNDERS STEP

ASIDE AS SUNDAR PICHAI TAKES

HELM OF PARENT ALPHABET

Alphabet, which also owns self-driving

car technology company Waymo,

health care software firm Verily and

several other businesses, emerged in

2015 as part of a corporate

restructuring. Google Chief Executive

Sundar Pichai will replace Larry Page

as CEO of parent Alphabet Inc,

reflecting the increasingly diminished

public role of Page and Sergey Brin at

the company they co-founded 21

years ago.

VIPANAN 2

Issue – 30: 06.12.2019

Where News & Management Meet

BAJAJ FINSERV LAUNCHES

“LOAN FLEXIBLE HAI”

CAMPAIGN

Bajaj Finance Limited, the lending and investment arm of the Bajaj Finserv Group, has announced its latest “LoanFlexibleHai” campaign. Highlighting the Flexi Personal Loan offering, this campaign allows consumers to learn more about this industry-first offering by playing an interactive game.

ROYAL ENFIELD GETS READY

TO GO DEEPER INTO MARKETS

ABROAD

More than 90% of Enfield’s sales

are from India by selling one type of

motorcycle,Vinod Dasari said. As

part of its ambition to make Royal

Enfield a global consumer brand,

Eicher Motors is looking at

expanding manufacturing and

dealership footprint for the company

across the world.

SUBWAY FRANCHISEES

AROUND THE WORLD

CELEBRATE THE WORLD

SANDWICH DAY, COLLECTS RS

1.8MILLION

Every year by partnering with leading

charity organisations. In India,

Subway has partnered with KSCF,

headed by the Nobel Peace

Laureate, Kailash Sat.Taking the

partnership forward for the third year,

Subway India has announced that it

has contributed Rs 1.8 million to

Kailash Satyarthi Children’s

Foundation (KSCF) to support their

mission of eliminating hunger and

work on overall development of

underprivileged children across India.

COCA COLA UP WITH THEIR

REFRANCHISING BOTTLING

OPERATIONS -GLOBAL

STRATEGY

Beverages maker Coca-Cola on

Wednesday announced the partial

divestment of its bottling operations,

beginning with the North.Two officials

directly aware of the developments

said to begin with, Coca-Cola has

sold off10% of its company-owned

bottling operations in four markets in

North India.Coca-Cola did not

comment on specifics of the deal.The

move to refranchise bottling

operations is in line with Coca-Cola’s

global strategy.

Walmart averages a profit

of $1.8 million in every

hour.

Blogs are 63% more likely

to influence purchase

decisions than magazines.

VIPANAN 3

.

Issue – 30: 06.12.2019

Where News & Management Meet

REDBUS TO CRACK THE

CODE IN THE MARKETS

ICC EXTENDS PARTNERSHIP

WITH OPPO TILL SEPTEMBER

2023

MakeMyTrip owned online bus ticket

booking platform RedBus plans to

spend over Rs 100 crore in

marketing and advertising, this

fiscal, Prakash Sangam, CEO,

RedBus, told ETBE.“We intend to

about a quarter that is around Rs 25

crore, in the current season". The

two ads featuring Dhoni is now being

followed by a slew of marketing

initiatives.

Global smartphone brand OPPO an-

nounced the extension of its

partnership with the International

Cricket Council (ICC) for another four

years, up-till September 2023.Under

the partnership, OPPO will continue

to remain the official mobile handset

and headset partner of ICC and all

associated ICC events including the

U19 World Cup 2020 in South Africa

and both men's and women's T20

World Cups in Australia next year.

Youtube has a higher

engagment and lower

bounce rate than twitter

and facebook.

The world's quietest

room is located at

Microsoft's head-

quarters in Washington

state.

SUCCESS STORY OF THE FAMOUS APPLICATION “ALIBABA.COM”

The story of Alibaba founder, Jack Ma is a total rags-to-riches story. Jack was born

poor in communist China, failed his university entrance exam twice and was

rejected from tonnes of jobs including KFC. He had no knowledge of internet or

coding but was captivated by the internet he first time used it. He started two

internet ventures which failed miserably, and after four years of that, he finally

started alibaba.com. He gathered all of his connections and convinced them to

invest in his vision. It started attracting customers and Ma is now the richest man

in China.

VIPANAN 4

Issue – 30: 06.12.2019

Where News & Management Meet

NINTENDO- While the true meaning of the company

is hotly debated among fans, ‘Leave luck to heaven’

is one popular translation.

The logo for the London Symphony Orchestra can’t only be read as the initials ‘LSO’, but also as an orchestra conductor. The elegant way it looks (almost script like) adds to the elegance of the orchestra. Which did you see first?

HIDDEN MEANING BEHIND COMPANY BRAND NAME

INTERESTING STORY BEHIND FAMOUS BRAND LOGO