Bill Whetstone 1020 Green Springs Ave

Birmingham, AL 35205 Phone 205-908-

1890

whetstonetv@gmail.com

SUMMARY OF QUALIFICATIONS

30 Years of comprehensive marketing, promotions, creative services and New Business Development in Communications Multi-Media and Internet.

Produced, Directed, Wrote, Shot or Edited thousands of successful TV news promotions, commercials, documentaries, programs

Social Media Consulting and creator of Google's #1 Ranked Site for DIY Economic Stimulus at http://www.tvisio.com

SiteSell Continuing Education Certified Instructor Only person in Birmingham to have served all major TV Networks: CBS, NBC, ABC,

FOX, CW and MyTV Networks managing Budgets, Staff and Media Placement Creative specialist and Social Media Strategist with proven success in motivating,

Training and managing successful marketing, promotion/ production teams. Contributes significant results as a team builder, problem solver, marketing production

expert in Avid, After Effects, Media 100, Boris Effects, Photoshop, Mac Pro, Site Build It Websites.

EMPLOYMENT HISTORY

Current Whetstone Media Cost Segregation Analyst, Social Media Strategist

2006-2008 CW21 & MY68 On-Air Promotions Manager Hire, train and manage Promotion Staff: 5 producer/photographers, 1 graphic artist

and 1 traffic coordinator. Conceive, write and produce original image and topical campaigns / musical

productions for branding new CW & MyTV Networks using local talent and trade. Produce on time and under budget weekly 30 minute shows like Inside Southeastern

Football. TEEN CUISINE @ CULINARD, NEW BUSINESS DEVELOPER of “Consignment Chic” TV AND INTERNET CAMPAIGN.

Manage and produce on-air image, topicals, specialty ads, cable, radio and print. Buy and track Internet ads on AL.com. Initiate New Business Development Strategies.

Oversee promotion placement and OSI scheduling helping WTTO-CW21 achieve highest rated CW affiliate status.

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1990-2006 Fox6 WBRC-TV Conceive, design and execute strategic marketing initiatives for National and Local

Sales teams for the #1 Fox affiliate in the nation. Generate new business to produce increased market share in the face of rapidly changing and competitive industry. Creative consultant to account management team of 10 executives. Manage all Production including:

Brainstorming, Script and Storyboard Studio and location Videography Art and Graphics Media 100 non-linear editing, After Effects, Photoshop, Boris FX Outsourcing Traffic and Billing

Major accomplishments: Effective new business developer, contributing 65% increase in sales since 2003 (Fox TV). In 2000, leveraged proven marketing and sales skills to maintain sales levels during a regional and national industry downturn, helping achieve on average $36 million in annual gross revenues for the past six years while keeping operating expenses under budget.

Creative Services Director (1993 – 1996)

Directed all phases of Production, including script and storyboard, studio and/or location videography.

Attended local sales calls to consult, advise and answer all client questions regarding production and marketing strategies.

Brainstormed creative solutions and helped clients formulate positioning and branding strategies.

Managed production staff of 10 employees, handling personnel issues including all hiring, training, coordinating work schedules and preparing client billing.

Produced award winning documentary “Behind the Curtain” for the Alabama Coalition Against Domestic Violence.

Production Manager (1992 – 1993) Designed, developed, and implemented the first “Good Day Alabama” (GDA) set

under extreme budgetary constraints. Nielsen rated this program as the top performing local morning show. Local GDA outperformed (and continues to outperform) the Network

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competition according to Nielsen audience research. This locally produced news show beats all competing Network products.

Designed and implemented innovative team building, stress reducing and morale boosting programs, resulting in continuing participation by the entire station staff.

Developed and implemented Fox branding campaign.

Promotion Director (1990-1992) As an internal consultant, designed and promoted Alabama’s first “24 Hour News”

campaign, which became a dominating factor in regaining WBRC’s leadership in the Birmingham market. Wrote Milos Jingle which stills runs today!

Managed Promotion department $550,000 annual budget. Managed vendor relationships for radio and print advertising initiatives. Managed staff of 8, including writers, producers, photographers and graphic artists.

Supervised traffic and strategic placement of topical news and image promotion. Interpreted focus group preferences and developed promotion strategies based on

viewer response. Produced “Alabama’s Funniest Home Videos” which generated $80,000 in local ad

revenues.

1985 – 1990 WVTM-13Promotion Producer

Designed, developed and implemented Addy Award winning news image and topical promotion to help secure #1 news rating dominance for the first and last time in WVTM history.

Created innovative sets, including a personally sculpted model of Vulcan for News Open animation.

1979 – 1984 WBMG-42Creative Services Director

Conceived, produced and scheduled all media promotional needs to establish WBMG as the CBS “Blazer “ station.

Handled all phases of local commercial production.

EDUCATIONBachelor of Fine Arts, Auburn University 1974

CIVIC and COMMUNITY SERVICEMember, Birmingham Area Chamber of Commerce. Consultant and trainer for Homewood Trinity United Methodist video production facilityBoy Scout Troop 97 advisor

Alabama Emmaus Community and Kairos Prison Ministry