which costs should you think about when attending a fair as a tour operator
TRANSCRIPT
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# Which costs should you think about when attending a fair as a
tour operator?
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?Are you planning to visit some fair, maybe
WTM in London or similar?
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How to plan your budget and what costs you should count on?
?
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Here is a list of things you should take into account when planning your budget.
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#1Space rental, power supply
etc.
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Space rental, power supply and internet
connection are among the basic
costs.
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When choosing rental
space, consider the distance to: restaurants,
registration area, conference locations and exhibitor lounges
etc.
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#2
Stand construction and decoration
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Ask yourself:
1. What message do you want to convey to your visitors in the first three seconds?
2. What do you want them to remember?
3. Do you want them to remember your new services?
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#3Catalogue entries and
communications
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The organizers usually make a
catalogue for the exhibit and charge to put you on their
webpage.
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#4Shipping, transport, insurance
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Be careful to consider where your accommodation is
located as well as the location where the
exhibition is taking place.
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#5Personnel and travel costs
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Don’t forget to think about who you are
taking with you and see about
dividing responsibilities.
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#6Client Entertainment
(refreshments at the stand, etc.)
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1. Rent a display/tablet.
2. Organize a virtual tour through your services.
3. Display a short movie.
4. Give free items to attract extra attention (like a bowl of candy or coffee).
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#7Other costs: Brochures, fair
promotions, advertising and public relations, promotional gifts, etc.
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Pre-show promotions are something you do before
the show to make attendees want to visit your
booth (e.g. social media).
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At-show promotions are activities at the show and
in your exhibit; give potential customers some
materials (t-shirts, pencils, badges, stickers,
etc.)
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Blog article „Which costs you should think about when attending a fair as a tour operator ”: http://blog.itravelsoftware.com/2014/09/which-costs-should-you-think-about-when-attending-a-fair-as-a-tour-operator/
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