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The Art of the One-Page Strategy
Heather A. Colella
@heathercolellaStra-teg'-y. (n.)
A systematic plan of action to achieve a goal.
[from Greek stratégiá, office of a general, from stratégos, general]
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The “IT Strategy” is often separated from the “Business Strategy”
Technology might be pervasive in our daily lives, but it is still poorly understood by the majority of non-IT types
Strategic planning is at the heart of every enterprise, yet the process of developing a strategy can feel overwhelming
Too often the strategy looks better on the shelf than it does in action
It’s viewed as a document, not a way of life
The problem with strategy today….
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Strategic planning is at the heart of every enterprise, yet the process of developing a strategy can feel overwhelming.
In this webinar you will be exposed to:
Examples of 1-page strategies
The process for developing a 1-page strategy
How a 1-page strategy is used to inspire and engage business peers in a new conversation about IT’s contribution to business success.
Strategy is more 'art' than 'science'
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The artful strategy lies in the ability…
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… to create context and to tell a story
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The artful strategy lies in the context created using the 'Demand' side of the equation
Control
IT Governance
IT Principles
IT Financial Management
Metrics
Risks and Issues
Detailed Appendices
Executive Summary
Supply
IT Services
People
Enterprise Architecture
Sourcing
Demand
Business Success
Business Capabilities
IT Contribution
Business Context
What do you need to do to
win?
What new business
capabilities are required for success?
How will IT contribute to
success?
7 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.7 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
What a 1-page strategy looks like…
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Example: An industry was formed from the back of this napkin
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Example: At Fujitsu Services they moved from delivering value for money to providing value-added solutions
Value added
solutions
Remove duplication and
complexity
Deliver value for the money
Source: Adapted from Fujitsu Services
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Example: An integrated business and IT strategy
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Michelle is a second year sophomore. She is first in her family to attend college. She has been a student worker since the beginning of her second quarter of her freshman year. She has received excellent reviews for her work on campus. Her GPA is slightly greater than 2.5. Michelle has not formally participated in on campus club activities and has repeated several courses. She has changed her major since entering the college.
Last week Michelle made an online request to gain permission to register for one of the ten MOOCs offered through a partner organization with the college. Only students that have maintained an excellent record are granted permission to participate in MOOCs, however, special considerations are made depending on the individual student’s performance.
At 8:11 pm yesterday, Michelle was reminded via a text message that her registration window is next Thursday beginning at 2:00 pm. Because of her GPA, the text message recommends that she speak with an advisor prior to registering. The text includes the advisor’s name, telephone number and email address.
At 9:05 am Michelle reviews her online course plan for graduation and identifies a potential conflict that may prevent her from graduating in 5 years (this is Michelle’s current target considering her past major change).
Michelle is considering another major change. She has also identified a few questions that needed clarifying with her advisor prior to registering. Michelle begins drafting an email to her advisor with a request to meet.
…..
At 4:00 pm Michelle meets her group in the library to work on their homework assignment. Michelle and the group use their laptop and tablet computers to access the campus statistics packages over the campus wireless network. Because they brought their devices, they do not need to use the campus computers provided in the library, they have access to all of the software on their personal devices. They complete their assignment at 5:33 pm and Michelle returns to her room.
At 6:09 pm Michelle receives an email and text message informing her that her ID card was found in the library and is waiting for her at the front desk. Michelle decides to wait until the following day to pick up the card. Michelle can use her mobile phone to enter the residence hall as well as gaining access to the dining halls. Michelle temporally deactivates her BroncoID card with her mobile phone. She will reactivate her card after she has retrieved it the following day.
At 9:10 am the following day, Michelle receives an email notifying her that the request to participate in a MOOC was not granted. The email also explains that she should discuss this with the advisor in her up coming advising appointment.
Example: 1-page strategies don’t have to be pictures
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Agency Needs in Addition to What IT Currently Provides
End-to-end services
Fast & efficient
Convenient access
Experience
Citizen self-service
Vitual assistance
Example: City of Hometown, USA
Safe Communities
Live Well Hometown
USA
Agency Department
Agency Department
Agency Department
Agency Department
Agency Department
Agency Department
Agency Department
Health
y
Fam
ilies
Su
sta
inab
le
En
vir
on
men
t
Enter: The
Virtual Advocate
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Example: Tie process steps or maturity levels to outcomes
Separate
Core from
Differentiating
Capabilities
Create
Foundation
for
Growth
Exploit
Marketplace
Opportunities
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Example: ABC company goes global
3-year Strategy to Enable Global Expansion
Objectives
• New markets & geographies
• Superior customer experience
• Act global, service local
IT Response
• Create global penetration strategy
• Consolidate common services
• Enable differentiation at the local level
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How to build a 1-page strategy…
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The first step is to understand how your company wins in the marketplace
Companies that focus on one of these
strategic approaches make more money
than those who select two or more
approaches to “winning” in the
marketplace
Ask yourself: Does the executive team know how your company
wins in the marketplace?
How We Win
Customer Intimacy
Product Leadership
Operational Excellence
Tracy and Wiersma model for strategic differentiation
17 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The second step is to use that strategy as a lens for strategic thinking about operations
Differentiating
ApplicationsCommoditized
Applications
Commodity Business Processes
Differentiating Processes
Commodities vs. DifferentiatorsHow We Win
Customer Intimacy
Product Leadership
Operational Excellence
Tracy and Wiersma model for strategic differentiation
Ask yourself: Does the executive team know how
what differentiates the enterprise?
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Steps three and four are to choose a viewpoint and answer a question (or two)
VIEWPOINT ANSWER A QUESTION (OR TWO)
Stakeholder view…including
customers / clients / taxpayers
If I were to tell a story from a stakeholder perspective,
what would I say? Examples:
Customers: "Every time I call in, I'm on hold
forever."
Executives: "How can we determine our
strengths if we don't know our revenue and
profits by products?"
• Customer Service: "It takes me 10 minutes to
boot up my system every morning.“
Process What end-to-end issues exist with the current
process? How do you know?
When the process is "perfect," what will happen?
A picture of your product or place of
business
List the capabilities required to be successful
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The “art” lies in an iterative process
Listen to the stories told by your business peers—those will lead you toward a viewpoint
Imperfection is perfect—most people are better editors then creators
Hone your messages for your audience
Use this picture as a starter for every conversation about strategy, every success to date and every change that has taken place … the more truly worn it is, the more success you will have
The Final Steps are to Draw a Picture…
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Effective Communications: IT StrategyHeather Colella (G00170978)
Effective Communications: Lead Through StorytellingHeather Colella, Militza Basualdo (G00201635)
Effective Communications: Stakeholder AnalysisHeather Colella (G00170514)
Gartner's Guide to Creating World-Class IT Principles Mary Mesaglio Jose Ruggero (G00253902)
IT Strategy: A CIO Success Kit Dave Aron (G00166022)
Toolkit: How to Create a One-Page IT StrategyHeather Colella (G00245389)
Recommended Gartner Research
For more information, stop by Gartner Solution Central or email us at [email protected].
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