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TRANSCRIPT
Absolute Radio’s ABC1 Reach profile is up 10 pts year on year while Hours profile is up 8 pts
ABC1 Reach Profile ABC1 Hours Profile
54%49%
58%
51%
60%
48%
63%
55%
64%57%
Total Absolute RadioW1:08 W2:08 W3:08 W4:08 W1:09
Source: Rajar (Three Months)
Absolute Radio’s ABC1 profile indexes 17 pts higher than the population, +12 pts in London
Total Absolute Radio Total Absolute Radio London
Total Absolute Radio Network
85
90
95
100
105
110
115
120
101
109
98
107
114
105
110107 107
115
108
114117
112
116
ABC1 Reach IndexW1:08 W2:08 W3:08 W4:08 W1:09
Source: Rajar (Three Months)
Absolute Radio’s ABC1s index 16 points ahead of Talk Sport’s but 13 points behind Classic’s
Radio 4
Classic
FM
Five Li
ve
Total
Absolute Rad
io
Radio 2
Radio 1
Talk
Sport
80
90
100
110
120
130
140
150
139
129124
101
115
107
102
140
128
123
107
115
107103
139
129 129
110115
110
103
141
130
120115 115
109
99
141
130
121117
114109
101
ABC1 Reach IndexW1:08 W2:08 W3:08 W4:08 W1:09
Source: Rajar (Three Months)
Absolute Radio’s London ABC1 profile is the best in the market
Total
Absolute Rad
io London
Xfm 104.9
95.8 Capita
l Rad
io
LBC 97.3
Magic
105.4
Heart 106.2
Smooth Rad
io
Kiss 100
Choice FM
70
80
90
100
110
120
130
112 111
10197 95 94
9188
85
London ABC1 Reach IndexW1:09
Source: Rajar (Three Months)