who are you? using social networking to raise your profile - jonnie jensen - digital coach
TRANSCRIPT
So Who Are You Going To Be?
Jonnie Jensen
Digital Coach
Twitter @jonniejensen
Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
So Who Are You Going To Be?
For a copy of this presentation
• twitter.com/jonniejensen
• http://www.slideshare.net/jonniejensen
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Who are you?
• You are just one person
• You have a few family, friends and neighbours
• You have 6.8 billion other people to meet
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Who do you want to be?
• Create a personal profile
• Set your objectives
• State what you stand for
• What do people like you do
• Where do they do it
• Do one thing ... and do it well
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Why do people like people like you?
• They know you
• They know what you stand for
• They know you know what you are talking about
• They know others trust you
• They know you can help them
• They know you are an influencer
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
How they used to do it
• Slow
• Repetitive
• High volume
• Expensive
• Interruptive
• Mass media
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
How we do it today
• Organic
• Reputation based
• Referrals
• Ground swell
• Mass reach
• Viral
• Long tail
• Relationship based
• Collaboration
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Social media is here to stay
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Why use social media?
• Learn what people are saying
• Create a buzz
• Build a following
• Engage key influencers
• Increase brand exposure
• Improve search engine presence
• Get message out fast
• Gain competitive intelligence
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
YouTube expands rapidly,
acquired by Google
Facebook overtakes
MySpace in unique
monthly visitors
1996
184 million blogs
counted worldwide
1999 2001 2004 2005 2006 2008 2009
Wikipedia is most popular
reference site online
Twitter is #3 most-
visited social
network
Blogging rises
in popularity
Social
Bookmarking
takes off
The first hosted blog
tools launched
First online
bookmark
launched:
iList
2010
anonymity transparency authenticity intimacy ?
REF: with thanks to Leslie Bradshaw
What do you know about social media?
67% of global users visit member
communities and 10% of all time spent on the internet is
on social media sites.
900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million
users and over 150 million unique bookmarked URLs.
25% of search results for the World’s Top 20 largest brands are links to user-generated content
Universal McCann reports that 77% of all active internet
users regularly read blogs.
LinkedIn has just celebrated reaching its 45-millionth membership.
3,000,000 The average number of Tweets sent on Twitter everyday
1382% The monthly growth rate of Twitter users from Jan to Feb ’09
Flickr hosts more than 3.6 billion user images – launched 2004
Social networks and blogs are the 4th most popular online activities online,
beating personal email
YouTube will show 75 billion video streams to
around 375 million unique visitors in 2009
Image thanks: http://www.brandingeye.com
UK 19 million users on Facebook 4 million users on Twitter
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Personal branding
• Be consistent
• Get a great picture
• Be present
• Complete your profiles
• Optimise
• Be yourself
• Operate with integrity
• Remember, the internet never forgets
Summary & Specialties
Groups
500+ Connections
Recommendations
Thought Leader Blog Posts (tag: “linkedin”)
Consistent Photo
Strong Intro: “I Am…”
Vanity URL
Industry-Relevant PPTs
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Your Homebase
• Create yourself a home on the internet
• Substantiate your values
• Get your message across
• Add value to your target audience
• Wordpress.com – simple site build
• Goals of ChrisBrogan.com – Equip you to be successful with business relationship management (social
media and marketing, mostly).
– Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency.
– Point you to other projects, products, and people who I think are noteworthy.
– Experiment with business communications and media so I can better equip organizations for success.
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Your Outposts and Passports
• Outposts are places of presence that you maintain for interaction and promotion purposes.
• Passports are profiles on various social sites, where you have an account, but you might not participate fully
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Creating a sphere of influence
• One to one to millions
• Focus on key influencers
• Be of service
• Initiate
• Participate
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Using the tools
• Social networking: Facebook/Ning
• Professional networking: LinkedIn/Ecademy
• Micro blogging: Twitter
• Document sharing: Scribd/Slideshare
• Social bookmarking: Delicious/Digg
• Audio: blogtalkradio/itunes
• Video: YouTube/Ustream
• Pictures: Flickr/Picasa
http://linkedIn.com/in/jonniejensen
http://facebook.com/tobsocial
jonniejensen
http://twitter.com/tobsocial
Lets get started
• Set your objectives
• Listen to what is being said and by who
• Get buy-in from everyone
• Build a homebase
• Optimise a profile on Twitter and LinkedIn
• Create a content calendar and get active
• Go to some local or industry events
• Repeat key messages
• Repeat key messages
• Measure results, evaluate and improve