who is atbc? what does atbc do? aboriginal travel...
TRANSCRIPT
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• Who is AtBC?
• Where is Aboriginal Tourism today?
• What does AtBC do?
• Aboriginal Travel Services
• How can you join the excitement?
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“To provide training, awareness, experience development and marketing to support a sustainable authentic Aboriginal cultural tourism industry in BC while contributing to cultural preservation and economic development.”
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“A prosperous and respectful Aboriginal cultural tourism industry sharing authentic experiences that exceed visitor expectations.”
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• AtBC formed in 1997 as a registered non-profit
• Society is based on a Stakeholder model
• Funded by Provincial and Federal governments
– Blueprint Strategy (2005)
– The Next Phase (2012)
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• Tourist visits have increased 97% between 2006-2010
• The Aboriginal market continues to be strong with one in four
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• In order to develop more Market-Ready authentic Aboriginal cultural tourism experiences, AtBC offers programs which address a wide range of needs and levels of “readiness”
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• AtBC’s marketing strategies are dedicated to raising awareness of the diverse and enriching Aboriginal tourism experiences available in BC
• Strategies are focused around key and emerging markets to create interest and drive business to Stakeholders
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• AtBC is committed to promoting authenticAboriginal tourism to visitors
– Telling a local story, from the local place, by a local person
– Bringing home an Authentic souvenir created, produced and marketed by and Aboriginal person
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• Aboriginal cultural tourism in BC can only grow, prosper and become sustainable through cultivation of partnerships
• Collaboration with partners to meet AtBC goals in training, development & marketing
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• Other tourism organizations – local, national, international
• Education Institutions
• Gateway strategic partnerships
• Non-Aboriginal Partners
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Created to:
– Align with Stakeholder goals
– Establish revenue strategy
– Create corporate sales channel
– Expand consumer awareness of AtBC product
– Leverage infrastructure
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Scope:
– Full service agency
– Aboriginal-owned social enterprise
– Meetings & Events
– Packaging of cultural experiences
– Host agency partnership & compliance
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• Experience is undeveloped but interested in exploring tourism
• Business is operating & meets Market-Ready criteria
• Business is operating but is not Market-Ready, gaps in terms of criteria
• Business is operating & meets Export-Ready criteria
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