atbc socialmedia - indigenous tourism bc · atbc♥socialmedia. social media is a process whereby...
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AtBC♥SocialMedia
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Social Media is a process whereby people engage in conversations online.
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Social Media is the new “word-of-mouth”
advertising.
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With 10 iterations1024 people would be a
part of the conversation
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Social Media VersionYou have 100 people in your network and they each have 100
people in their networks
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Social Media VersionIf only 10% of your network passes on
the message...
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Social Media Versionyou will reach 1000 people in the first
iteration
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Social media has huge potential!
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Marcel the Shell with Shoes OnViewed 700,000 times in 3 days
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Social media has huge potential!
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Two years ago social media activity was
optional for your business.
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Today - social media activity is essential for your business.
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?
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It’s too new.Takes too much time.I don’t understand it.
It’s too hard.
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You used to say the same things
about email!
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Email is not hard.
Social media is not hard.
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AtBC is committing to providing Marketing Stakeholders with:
One-on-One Support+
Regional Workshops
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Starting January 2012
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AtBC has a vision for social media in BC’s Aboriginal cultural tourism industry.
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The best tourism industry
communication and support network in
Canada.
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Stakeholders. Staff. Directors. Travel Trade. Travel Media. DMOs.
Non-Aboriginal Tourism Operators.
Government.
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AtBC is committing staff time to daily
social media activity.
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Starting December 2011
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♥
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♥
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The best network of engaging tourism
content in Canada.
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Events. Promotions. New Products.
Reviews. Videos. Images. Moments. Contests.
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AtBC is committing to formalizing a
comprehensive social media strategy.
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Complete January 2012
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Social media will be integrated into all of our marketing
campaigns in 2012-2013
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Customers will discover your
business via social media.
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Success stories from the Klahowya Village in
Stanley Park.
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Klahowya Village in Stanley Park
#7 Attraction in Vancouver
#2 Commercial Tourism Destination in Vancouver
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Klahowya Village in Stanley Park
Sold over 1000 packages in 2 days.
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Killer!- Jenny Mack, Groupon
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AtBC♥SocialMedia
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One-on-One Support+
Regional Workshops+
Daily Activity+
Social Media Strategy
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AtBC♥SocialMedia