P. ALLEN SMITH IS A NAME HIS AUDIENCE KNOWS AND TRUSTS

P. Allen Smith is an award-win-ning designer, gardening and lifestyle expert. He is the host of two public television programs, P. Allen Smith’s Garden Home, P. Allen Smith’s Garden to Table and the syndicated 30-minute show P. Allen Smith Garden Style.

Smith is one of America’s most recognized and respected garden and design experts, providing ideas and inspira-tion through multiple media venues. He is the author of the best-selling Garden Home series of books published by Clarkson Potter/Random House, and the recently published cookbook, Seasonal Recipes from the Garden. His design and lifestyle advice is frequently fea-tured in national magazines. Allen is a sought after speaker and presenter. He frequently appears on a national stage as a keynote speaker at trade-shows, conventions, forums, shows, etc. speaking to hun-dreds and thousands of audi-ences about various topics such as garden industry trends, con-sumer intelligence, marketing to today’s consumers, design, green building, heritage poultry, garden to table movement, etc.

WHO IS P. ALLEN SMITH:

Allen is a trusted authority who inspires consumers with ideas, and empowers them with easy and affordable lifestyle solu-tions. His desire to teach simple how-to projects that enhance the lives of others is the basis of his Garden Home philosophy.

THE BRAND UMBRELLA:Gardening &

Outdoor Living Pets &

AnimalsFarming & Agriculture

Food & Cooking

With the addition of the P. Allen Smith Show to your marketing plan impacts your product reach with a variety of multimedia opportunities – all backed by the national brand name of P. Allen Smith.

INCREASE EXPOSURE FOR YOUR BRAND:

THE POWER AND REACH OF THE P. ALLEN SMITH BRAND: Adults 25+. Center of target is adults 35-46, homemakers with children & pets in the home. HH income of $75,000+. House-proud parents who strive to bring beauty into homes. Listeners with an affinity for outdoor living, decorating, entertaining, cooking. Consumers seeking solutions & ideas for homes and families.

P. Allen Smith: Perfect For Your Multi-Media Brand Messaging:“P. Allen Smith’s Garden Home”

95% Total of US TV Markets (DMA’s)

“P. Allen Smith’s Garden to Table”90% Total of US TV Markets (DMA’s)

° Shows air on over 590 stations; 8 airings per week

° Total of 317 markets nationwide; 24 of Top 25 Markets; 48 of Top 50; 93 of Top 100

° These stations reach 107 million TV households

° Total Annual Household Impressions: 47 million

72% of total of US TV Markets (DMAs)“P. Allen Smith’s Garden Style: Grow. Cook. Design”

° Total # of Stations: 103

° The Show airs weekly, 52 weeks

° Total Annual Household Impressions: 57,020,910

GARDENSTYLEgrow . cook . design

3 NATIONAL TV SHOWS

YouTube Unique ChannelseHow Home

° Launched 02/12

° Subscribers: 66,000+

° Views: 14,000,000+

eHow Garden

° Launched 02/12

° Subscribers: 39,000+

° Views: 24,000,000+

eHow Farm-Raised

° Launched 04/12

° Subscribers: 23,000+

° Views: 3,600,000+

Social Media Stats

° 300,000+ Facebook

° 15,000+ Twitter Followers

° 30,000+ Pinterest

° 20,000+ Instagram

° 6,500,000+ YouTube

° 34,000+ Google Plus

Web Stats (www.pallensmith.com)New design launched in January 2016 with a projected increase of 25% for page views and pages per session.

Jan 2015 – Dec 31, 2015° Sessions: 2,275,000

° Unique Users: 1,717,000

° Page Views: 4,041,000

° ROS Advertising

° Share of Voice: 10%

° Average CTR: .40%

° Average Impressions: 223,000

P. Allen Smith Show on Streaming Media° Launched October, 2015

° Over 400 videos uploaded

° 118,000 views as of December, 2015

eMagazine (2015)

° Spring 2015: 15,000 Reads

° Summer 2015: 15,000 Reads

° Fall 2015: 9,000 Reads

° Holiday 2015: 9,000 Reads

eNewsletter

° 100,000+ Subscribers

° 23% Open Rate

° 6% Click Through Rate

° Sessions: 2,275,000

° Unique Users: 1,717,000

° Page Views: 4,041,000

° ROS Advertising

° Share of Voice: 10%

° Average CTR: .40%

° Average Impressions: 223,000

GARDENING DEMOGRAPHICS AND AUDIENCE PROFILE

The top hobby in the U.S. is gardening with an estimated 81 million households taking part in one or more do-it-yourself projects annually and spending an average of $444 each year.

Gardening Demographics Food Gardening Audience Profile

° Women (54%)

° Men (46%)

° 45 years of age and older (68%)

° 18 to 34: 21%

° 35 to 44: 11%

° 45 to 54: 24%

° 55+: 44%

° College Graduates

° Residents of the South (29%) Midwest (26%) West (23%) and Northeast (22%)

° Households with annual incomes of $50,000+ (38%) in married households (64%) in households with no children at home (67%) and two-person households (40%)

° 33 million households (91% of gardening households) have a food garden at home

° Spend an average of 5 hours per week in the garden

° Vegetables, the most popular type of food gardening product, were grown by 23% of all households, fruit trees by 10 %, berries by 6%, and herbs by 12 %

° Most popular vegetables include tomatoes (86%) cucumbers (47%) sweet peppers (46%) beans (39%) carrots (34%) summer squash (32%) onions (32%) hot peppers (31%) lettuce (28%) and peas (24%)

P. ALLEN SMITH AUDIENCE IS YOUR CUSTOMER

Source: National Gardening Association, Impact of Home and Community Gardening in America Survey, 2009.

Several of our partners have created PAS branded collections, and have had strong success in selling Allen’s brand-ed products to multiple retail channels.

RETAIL SALES PENETRATION:The 21 Proven Winners varieties that Allen pro-moted increased 31% vs. a 4% increase for their other varieties. Annual sales of P. Allen Smith’s Platinum Collection is 30 million units.

This Partnership Delivers

More SavingMore Doing®