who uses social media? what are some health-related examples?

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@SusannahFox @PewResearch #HA2014 Who uses social media? What are some health-related examples?

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The Pew Research Center has collected demographic data for users of Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Susannah Fox crowdsourced examples of health-related uses for each, plus YouTube, blogs, Tumblr, Storify, and Slideshare. Fox will present the data at the Families USA event in Washington, DC, on January 25, 2014.

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Page 1: Who uses social media? What are some health-related examples?

@SusannahFox @PewResearch #HA2014

Who uses social media? What are some health-related examples?

Page 2: Who uses social media? What are some health-related examples?

Let’s start with who has access in the U.S.

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U.S.: 63% of cell phone owners use mobile internet

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@SusannahFox @PewResearch #HA2014

Examples

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Facebook: 71% of internet users in the U.S., age 18+

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“Breastfeeding support and lactation are huge on SocMed, because that's where our #millenialmoms are!” - @HelenGrayIBCLC

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LinkedIn: 22% of internet users in the U.S., age 18+

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Pinterest: 21% of internet users in the U.S., age 18+

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Pinterest: 21% of internet users in the U.S., age 18+

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Twitter:18% of internet users in the U.S., age 18+

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Instagram: 17% of internet users in the U.S., age 18+

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YouTube/Vimeo: 78% of internet users in the U.S., age 18+

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Blogs

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Slideshare

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Storify

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Tumblr

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Tumblr

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There are many other social tools to consider:• Google+ • MySpace • Vine• Reddit• Foursquare• <your favorite which I didn’t mention>

More data: pewresearch.org