16-24 25-34 35-44 45-54 55-64

9%

15%18%

21%

37%59%41%

DEMOGRAPHIC PROFILE

86%

ATTITUDES

Gender Marital StatusAge

Annual Household Income Children In The House Take Part In Shopping Decisions

Single/Other 42%

Married 22%

In a relationship 30%

Divorced/ widowed 6%

top 25%

mid 50%

bottom 25% 24%

46%

30% 3+

2

1

none 59%

17%

15%

9%

like to try new products

want to continue developing new skills

throughout life 

regularly inform friends and family of

new products & services

are interested in other countries and cultures

are brand conscious

like to keep up with the latest fashions 

stick to brands they like

look after their appearance/image

75% 49% 44% 72%

78% 68% 35% 68%

Learn about who uses Twitter in France

#WhoUsesTwitterTwitter is a live, public and conversational platform

that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what

interests you most. 

TOP INTERESTS

MOBILE INTERNET USAGE

TELEVISION

TWITTER USERS OFTEN POST OPINIONS ON…

80%Use a mobile phone

to access the Internet

3 in 4 Use a social networking service

2 in 5 Search for products or services to buy

2 in 5 Update photos online

2 in 5 Visited on online retail site or store

94%Twitter users watch

TV every day

WHILE WATCHING TV

Search for products to buy

Look for information related to what they

are watching

1 in 6 1 in 6

70% 30% 72% 50%

52% 47% 21% 38%

Personal FinanceGamingFood Fashion

MusicCarsFilm Travel

1 in 6Music

1 in 5Film

1 in 7Travel/Holidays

1 in 6Food/Restaurants

1 in 7Gadgets

Source: GlobalWebIndex Q3-Q4 2015 @TwitterAds