why are commercials so loud
TRANSCRIPT
Why are commercials so
loud
It’s due to something called noise saturation.
Even though you might begin
watching a show with the TV
volume set to your comfort level…
The volume setting you select for the program is
simply the maximum level for the sound for your chosen program.
The sound engineers control whether particular
sounds in each scene will be
coming out of the TV at maximum levels or not.
The commercial is produced to deliberately increase the
sound saturation to 100%, in most cases, in order to
grab your attention.
By creating a novel incident,
marketers know they can get your attention and by doing so, you are
likely to remember their product the next time you see
it on the shelf.
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