Honitus Vs Glycodin.

Tushar Shinde.Nikita Patil.Nikhilesh Deshpande.

PROS AND CONS OF HONITUS

Pros: Advertisement revolves

around the superior taste & relief attributes of Honitus cough drops

The advertisement connects with the entire family.

Conveys quick relief from cough with an pleasant taste and no side effects

Details of content is given in the add.

Cons: Kind off regular add which

involves a family Creativity is missing in

this add Not so attractive for

customer

PROS AND CONS OF GLYCODIN

Pros: Instant relief from cough-

remains the main proposition of the ad with a generous dose of humour.

This creates interest in the people to see whole ad which automatically lead to high demand.

The advertisement connects with the entire generation.

Ad has a Religious feel.

Hence we feel Dabur Honitus is not good ad

Cons:  Detail of content in syrup

is not given.

Honitus ad can be presented in the following way :-

Scene 1:

Little Girl suffering from cough, not ready to take syrup.

Scene 2: Mother narrating fairy

tale to her daughter at night.

Scene 3: Story play : There was princess coughing all

night and not taking Cough syrup.

Scene 4:

On the way princess finds a frog in trouble.

Scene 4:

One day princess and her friends reach a forest while playing.

Scene 4:

Suddenly the frog turns in to HONITUS cough syrup bottle, she drinks some syrup and gets relief from coughing.

Scene 4:

Moral:

Daughter drinks the cough and sleeps with relief from cough.

Scene 4:

Princess saves and kiss the frog.