why choose graphic arts magazine?graphicartsmag.com/media/mediakit1311-nc.pdf · our targeted...

GAMK-11-2013

MARKET POSITIONGraphic Arts Magazine provides in-depth and up-to-date coverage of the latest trends and activities in the printing and graphic arts industry in Canada. For over 16 years, we have been the industry’s magazine of choice for helpful, investigative and analytical editorial content. Our articles engage the readers with hot topics and relevant issues that industry professionals trust as a vital source of information to stay in the know.

YOUR BOTTOM LINEWe know your bottom line is important to you; that’s why we offer the most competitive advertising rates in the industry. Our streamlined operations and talented staff make us efficient, keeping our costs low. Those savings are passed on to our customers, enabling you to promote your business without harming your bottom line.

COAST-TO-COAST COVERAGEOur targeted advertising provides you with a marketing platform that reaches the right market for your business, at the right price. Let your marketing materials be seen by a receptive audience. An advertisement in Graphic Arts Magazine or at graphicartsmag.com is your beacon to the printing and graphic arts industry. We reach high-profile industry professionals who have the power to make decisions and choose your products.

NEWS AND INFORMATIONWe cover all facets of industry news, events and installations making sure our readers become industry insiders through reading our publication. Our feature writers cover industry topics from top to bottom including technical areas of creative, prepress and print. Our regular commentators are recognized experts in their fields bringing knowledge, depth and passion to the page. The latest technology is unveiled and reviewed with insights from topics on design, prepress, print, bindery, sales and marketing. Fresh ideas will inspire, inform and energize you.

OFFERING ADVERTISERS THE EDGEOur distribution list is constantly updated ensuring your advertising message will be read by the key decision makers in the Canadian printing and graphic arts industry. In a sea of competitors, we are a lighthouse of value. Our distribution list is always kept current. Every one of our readers is a potential client for your services whether creative, prepress, print, bindery or software. Graphic Arts Magazine is published 10 times per year and boasts the most reliable schedule in the market. We deliver on time, every time. High-quality service and very competitive advertising rates make Graphic Arts Magazine the best value on the market today.

DYNAMIC WEBSITEgraphicartsmag.com is the print industry’s source for all the latest breaking news. Vibrant, functional and freshly re-designed, the site features new and exclusive content on a national and international level. graphicartsmag.com covers all the stories that matter to you: equipment news, the latest installs, acquisitions, current events and more. The site is updated daily with the latest photos, videos and news as it happens. GAM’s weekly e-newsletter brings all of our top stories right to our subscribers’ inbox. The hottest stories are brought to our dedicated readers from Canada and around the world to keep them updated on print, graphic arts, and communications as a whole. Stay current, stay relevant, stay in the know with graphicartsmagazine.com

GRAPHIC ARTS’ POWER GUIDEWhy thumb through a printed directory when all the contact information you need is available in just one click? With GAM’s new online directory you can find your closest local suppliers, and promote your company’s website at the same time. Check out Graphic Arts’ Power Guide at powerguide.ca today.

72 Main St., Mount Albert, ON L0G 1M0Tel: 905 473 9111 | Fax: 905 830 9345 e-mail: [email protected] | www.graphicartsmag.com

WHY CHOOSE GRAPHIC ARTS MAGAZINE?

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477

12706533

276

154

673925

255


Atlantic Canada 477Quebec 1270Ontario 6533Manitoba 276Saskatchewan 154Alberta, NWT & Nunavut 673British Columbia & Yukon 925Outside Canada 255 Total 10,569

Commercial and trade printers 4011Printers (publication and book) 206Business form printers 149Packaging printers 221Specialty printers 711Instant printers and copyshops 1246In-plant reprographic departments 134 Daily newspapers 4Weekly, semiweekly and triweekly newspapers 8Other newspapers 317Publishers non-printing 77Creative services 2036Print buyers 55Print brokers and forms distributors 306Prepress services 166Bindery and finishing houses 179Other trade services 240Manufacturers and distributors of graphic arts supplies and equipment 503Total 10,539

* Figures based on February 2013 CMCA Audit

Statement.

DISTRIBUTIONCanada Post Second Class Publications Mail (10,569 copies per issue)Additional distribution (more than 10,000 copies per annum at trade shows and industry events)

FREQUENCY10 times per annum

CIRCULATION AUDITINGGraphic Arts Magazine is audited by the Canadian Media Circulation Audit.

CMCAAUDITED

DETAILED CIRCULATION PROFILE

GEOGRAPHIC ANALYSIS

BREAKDOWN OF QUALIFIED CIRCULATION*


The following rates are based on print-ready artwork supplied by the customer.Artwork and design are available from Graphic Arts Magazine for an additional cost.All prices are subject to all applicable taxes and are listed as a per-issue price.

RATES FOR 1-COLOUR (BLACK)

SIZE1

ISSUE3+

ISSUES5+

ISSUES10+

ISSUES

1/8 Page 280 252 223 210

1/6 Page 426 384 351 316

1/4 Page 807 730 649 608

1/3 Page 1,070 964 847 795

1/2 Page 1,514 1,361 1,210 1,139

Full Page 2,373 2,139 1,898 1,782

RATES FOR 4-COLOUR

SIZE1

ISSUE3+

ISSUES5+

ISSUES10+

ISSUES

1/8 Page 457 426 397 385

1/6 Page 684 636 618 573

1/4 Page 1,157 1,080 1000 959

1/3 Page 1,595 1,490 1,373 1,321

1/2 Page 2,390 2,239 2,085 2,016

Full ,658 3,425 3,185 3,067

Inside FC 3,471 3,332

Inside BC 3,378 3,249

Outside BC 3,565 3,425

RATES FOR 2-COLOUR

SIZE1

ISSUE3+

ISSUES5+

ISSUES10+

ISSUES

1/8 Page 351 321 293 270

1/6 Page 520 474 444 410

1/4 Page 946 870 790 748

1/3 Page 1,244 1,139 1,023 970

1/2 Page 1,805 1,537 1,502 1,431

Full Page 2,840 2,607 2,367 2,249

AD SPECIFICATIONS Advertisements are to be supplied in their native file format, or as a PDF/X-1a file. Supported native file formats include Adobe InDesign, Illustrator, or Photoshop, or QuarkXPress. Other formats may be supported on request.

Ad sizing is as follows: 1/8 page - 3.938" x 2.314"1/6 page - 2.583" x 4.75"1/4 page - 3.938" x 4.75"1/3 page - 2.583" x 9.625"1/2 page - 8" x 4.75" or 3.938" x 9.625"Full page - 8.5" x 11" plus 1/8" bleed

Files are to be sent through email to:[email protected] or through our website at:www.graphicartsmag.com/ftp/Other methods of submission are available on request.

OTHER ADVERTISINGClassified Ads (25 words maximum) $45 per issueFor our Special Insert Program - please see attached sheet.Front cover lugs - 10 issues @ $900 each.All prices are on a per-issue basis.

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NATIONAL ADVERTISING RATES CANADA

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ONLINE ADVERTISING RATESMain Page Banner ads (751x80 pixels): $700 per month (only 2 available)Sub-Page Banner ads: $400 per monthBox ads: 360x180 pixels - $500 per month 360x140 pixels - $400 per monthPowerGuide Directory placement: Basic package - free Silver package - $100 per year Gold package - $200 per year Platinum package - $300 per yearPlease visit www.graphicartsmag.com/advertise for more ad sizing, information and pricing.

WEB VIDEO SHOWCASEGet the opportunity to showcase your company and products to thousands of visitors through our website. See our special pricing sheet for more details.


INSERT ADVERTISING RATESTotal quanitity, 10,600

SIZE1

ISSUE3+

ISSUES5+

ISSUES10+

ISSUES

Single 8.5x11 190/M 170/M 150/M 130/M

4 page standard 210/M 190/M 170/M 150/M

8 page standard 220/M 205/M 190/M 170/M

Above rates are for insertion and carrying only. Graphic Arts Magazine prints inserts upon request.Maximum weight per piece is 15 grams. Extra postage will be charged for heavier inserts. Please visit www.graphicartsmag.com/advertise for more information.

ADVERTORIALThis is your opportunity to give your company a voice and really speak to the market that you are trying to reach. Our senior writer will collaborate with you to produce a 2-page profile about your organization, your products and any other highlights that you would like to let the market know about.

This is an excellent marketing platform to convey a lot of information that will not fit into an ad space. It gives you a chance to put a more personal touch on your marketing materials and you have final approval on all written material. The total investment for this product is $2,500 per issue and it

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ONLINE AND INSERT ADVERTISING RATES

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Monthly columnsSoftware spotlight: Mark Corrigan Inventive and Inspired: Diana BrownInterviews with industry leaders: Diana Brown

February 2014The art of soft selling: using effective marketing to strengthen your pitch Software spotlight: all about layout Printing jargon demystifiedEditorial closed: January 11Last day for ads: January 18On street date: February 10

March 2014Prepress workflows that do it all in one swing: why we just aren’t there yetSoftware spotlight: image capture that will make you smileMaximizing you sales force’s efficiencyEditorial closed February 11Last day for ads: February 15On street date: March 10

April 2014Environmental health and safety issues Software spotlight: illustration todayEnvironmental and specialty papersEditorial closed March 11Last day for ads: March 15On street date: April 10

May 20143D Printing updateSoftware spotlight: sales and customer resource management tools Special effects and inks as a value-addedEditorial closed April 9Last day for ads: April 12On street date: May 10

June 2014Consolidation in the printing industry: when suppliers become partnersSoftware spotlight: a look at prepress workflowsOvercoming the top 25 print quality issues in the pressroom Editorial closed May 10Last day for ads: May 17On street date: June 10

July/August 2014 Digital PackagingSoftware spotlight: html5 updateEquipment Insurance – are you paying too much?Editorial closed June 11Last day for ads: June 14On street date: July 10

September 2014Graph Expo preview Software spotlight: social media analysis tools Getting the most from your Used/Re-furbished EquipmentEditorial closed August 9Last day for ads: August 16On street date: September 10

October 2014Successful BrandsSoftware spotlight: online customer portalsPopular new revenue streams for printersEditorial closed September 10Last day for ads: September 13On street date: October 10

November 2014Toronto show Software spotlight: a look at mobile The growing popularity of label printingEditorial closed October 8Last day for ads: October 11On street date: November 10

December/January 2015Printing industry trendsSoftware spotlight: email management for your many devicesThe Year in Review – top 10 news stories of 2014Editorial closed November 8Last day for ads: November 15On street date: December 10

Graphic Arts Magazine is audited by the Canadian Media Circulation Audit.

CMCAAUDITED


EDITORIAL CALENDAR AND CLOSING DATES

Editorial calendar subject to change

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Graphic Arts Magazine is a must-read publication for decision-makers in the Canadian printing and graphic arts industries. Graphic Arts Magazine speaks to your concerns and addresses the issues important to you. Every issue will stimulate you visually and intellectually, while keeping you up-to-date and well-informed, as our readers and advertisers are pleased to confirm:

“Graphic Arts Magazine has grown in a positive direction year after year, since its inception 16 years ago. Joe’s focused on the market he wants to reach, and has taken the right steps to address his audience.”

Brian Ellis

“Thank you for putting out such an inspirational magazine. Each issue always contains such helpful and timely advice. Sometimes it seems as though you’ve visited my shop and knew just what I needed to hear to keep me going.”

Brenda Wagner, owner/designer, Abby Graphics & Print Company, Langley BC.

“We’ve been an advertiser for nearly 15 years. We have sold a lot of equipment through your magazine. The quality of leads is great. This is the best vehicle in Canada for selling equipment. We appreciate the opportunity to work with Graphic Arts Magazine and will continue to support you.”

Gus Hawco, president of Sherbrand Industries

“Since we began advertising in Graphic Arts Magazine last year, we are constantly impressed with both the quality and quantity of new business we can attribute to our ads in the magazine. Readers mention your publication by name when calling us, most recently a national chain that may now become a large client for us. So keep doing what you’re doing so well in helping us achieve a very significant growth in this market place. You are obviously doing it right! Thanks so much.”

Malcolm Stagg, president, Norprint Inc.

Graphic Arts Magazine is the only magazine offering reliable and focused information on new ideas, upcoming trends, and the technologies and philosophies affecting the graphic community. Our audience trusts us to bring them practical articles that increase their knowledge, efficiency and profitability.


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WHAT YOU SHOULD KNOW

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Your perfect connection to the printing and graphic arts industry.

GAMK-11-2013

GRAPHIC ARTS MAGAZINE

why choose graphic arts magazine?graphicartsmag.com/media/mediakit1311-nc.pdf · our targeted...

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