why do i need a marketing plan? · a marketing plan will help you… understand which marketing...
TRANSCRIPT
Why do I need a marketing plan? Can’t I just wing it?
A small business owner’s most important job is MARKETING
Don’t leave your most important work to chance or just “winging it”
Why do you need a marketing plan?
A marketing plan will help you…
A marketing plan will help you… take action on those days when marketing
is the last thing you want to do
A marketing plan will help you… stop falling victim to the marketing
“shiny object” syndrome
A marketing plan will help you… feel confident about what you’re doing
to market and sell your own work
A marketing plan will help you… make marketing more authentic so you
can lose the “marketing feels icky” vibe
A marketing plan will help you… understand which marketing tactics
are working for you and do more of them
Ok, how do I write a marketing plan?
8 pieces of a marketing plan
• Know your numbers • SWOT analysis • Marketing goals • Your brand • Your ideal buyer / client • Product, place and price • Your marketing system • Your marketing calendar
Know your numbers Know where you are now so you can track your success
SWOT Analysis Think about your strengths, weaknesses, opportunities and threats so you can be
proactive rather than reactive
Marketing goals Know where you want to be
6 months or a year from now. It will keep you focused.
Get clear on your brand Know who you are so you can make
marketing decisions with authenticity
Understand your ideal buyer Know who you’re talking to so marketing feels more intimate
Product, price and place What do you create, how is it priced,
and where should you sell?
Your marketing system How will you gain awareness, engage your audience,
make sales, and create ongoing relationships?
Awareness Engagement Sales Relationships
Snag my marketing plan template
artmarketingproject.com/ADSF
Add your name to the waitlist for my program
artmarketingproject.com/waitlist
Cindy Sewell Hohman | Art Marketing Project [email protected]
Facebook: Art Marketing Project Instagram: @artmarketingproject
Twitter: @cindyshohman Pinterest: Art Marketing Project
Free Marketing Plan Template:
www.artmarketingproject.com/ADSF
Create a Marketing Plan for Your Thriving Art Business Waitlist: www.artmarketingproject.com/waitlist