Why do they start at all???(using tobacco industry products)

Why do some people start….?

I wanted to look older

Everyone else does

I thought it would be cool

Someone handed one to me

My mom smokesJust because

I was curious

My brother gave me one

My friends do I heard it could help you lose weight

Because I am a rebel

Why not?Why not?

Role ModelingWho do our youth look up to???

Friends and Family…

Celebrities…

Athletes…

Big Tobacco Targets Youth!

Tricks of the Tobacco Industry

Youth are the Target Market• Tobacco Companies need new customers, the same way

that any other company would in order to survive. But most companies don’t sell death.

• They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to.

• How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke.

• The only way to not fall prey to Big Tobacco is to know what it’s all about.

Movies"We did not look at the underage market even though I am holding a document in my hand

that says we did."

Advertising"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth

market. In my opinion, this will require new brands tailored to the youth market."

NIKE made almost $500 million selling their products in 2003. That’s a lot of money.

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Tobacco companies SPENTSPENT 26 times that,

$12.7 billion, ADVERTISINGADVERTISING their product.

Flavours"Cherry Skoal is for somebody who likes the taste of candy, if you know

what I'm saying..."

Sounds Delicious!

Banana Split CherryBubble Gum

Appletini

BlueberryPeachCinnamon

Strawberry

Coconut

Tangerine

Peanut Butter and JamCotton Candy

Grape

Vanilla

Watermelon

Raspberry

Pina ColadaChocolate Mint

PackagingIn response to the question "Do you smoke?"

a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the

poor, the young, the black and the stupid."

Which are the Tobacco Industry Products?

Innovation“Today’s teenager is tomorrow’s

potential regular customer.”

New Tobacco Products

E-Cigarettes(Electronic Cigarettes)

Let’s Freeze Big Tobacco and make Flavour…Gone!

Want to get involved and help STOP Big Tobacco?

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