why do tweens and teens love instagram?
TRANSCRIPT
FrictionlessCare and attention
Visual
Aesthetic
Social
Aesthetic
Occasional Omnipresent
A story
about a photo
A story
with a photo
Free / disposable25c a shot
Camera Phone CultureKodak Culture
@littlebiglive
Badging / self expression
Identity
development
Social
connections
Obsessive data
consumption
What do teens want? Camera Phone Culture?
Frictionless
Social
Aesthetic
Omnipresent
A story
with a photo
Free / disposable
@littlebiglive
Why are image based social networks
popular with today’s teens?
They fulfil fundamental teenage needs
They seamlessly capitalising on the camera phone culture
They allow for greater anonymity
They are where their favourite celebrities /brands are
They are where their parents aren’t@littlebiglive