why email marketing is still the preferred digital marketing tactic
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Get to know Why EMAIL MARKETING is STILL the preferred Digital Marketing Tactic . Stats that make you gasp!TRANSCRIPT
Why EMAIL
MARKETING is STILL
the preferred
Digital
Marketing Tactic
by marketers
worldwide
59% of B2B
marketers say
email is the most
effective
channel in
generating
revenue
Source:- BtoB Magazine
For every $
spent, email will
bring $35.2 and
revenues worth
$2.5 billion by
2016
Source:- Direct Marketing Association (DMA)
Emails are
read
• 44% through webmail
• 33% on the desktop
• 23% via mobile devices
Source: Return Path
Sources: Forrester Research, The New Email Messaging Mandate, Oct 1, 2012, eMarketer, US Digital Media Usage Report, 2012, & Pew Internet Report, Jan 201
Stay Connected
Above All the Noise
• 98% of adults online use email
• 96% of the US market are on
mobile phones
• 64% send or receive SMS messages
• 44% of the US market are now on
smart phones
• 29% of the US market own a
tablet or use an ereader
Mobile
Optimization
• 85% of U.S. adults own a mobile
phone
• 56% of U.S. mobile phone
owners access the Internet
• More than 50% of them access
emails on their phones
• 88% of them check emails on
their phones daily
Source: - The Pew Internet and American Life Project, Knotice
Remember to be
relevant
• 29% of consumer inboxes
comprise of e-newsletters
• 60% of spam trap hits
comprise of marketers
• “over half of all emails
are deleted within 2
seconds without ever
being opened” - Based on a
USA survey
Source: - Return Path's November 2012 Email
Intelligence Report
Remember to include top
management in email marketing
Personalize with
Personality
Send Emails to Readers
than Inboxes!
Earn Email Campaign
ROI!
FROM INFO
CHECKPOINT www.infocheckpoint.com
