why glendal04.29.10

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Why Glendale? Philip Lanzafame, Director Community Redevelopment & Housing

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Page 1: Why glendal04.29.10

Why Glendale?

Philip Lanzafame, DirectorCommunity Redevelopment & Housing

Page 2: Why glendal04.29.10

Glendale Quick Facts

Population – 207,157LA County’s Third Largest City Competitive Low Cost Business EnvironmentTop 10 Safest Cities in U.S.Centrally located to serve Southern California Global Business Community & Regional Employment CenterFiscally Responsible – AAA Credit Rating

Page 3: Why glendal04.29.10

Commercial Real Estate

Retail – 8 million plus SF - 5% vacancy - Linen’s N Things, Marshall’s Shoes, Smart & Final, Border’s (sublet)

Office – 6 million plus SF - 20% vacancy- 100K plus SF available in five buildings

Industrial – 8 million plus SF - 3% vacancy

Page 4: Why glendal04.29.10

Economic Highlights

Daytime working population – 80,000

Home to DreamWorks, Nestle USA, Public Storage, IHOP, Applebee’s, Disney Interactive & Consumer Products, AT&T Interactive, Brand Boulevard of Cars, KABC TV

Regional Healthcare Center – 3 Major Hospitals

Regional Shopping Destination – Glendale Galleria, Americana at Brand, Fashion Center

Page 5: Why glendal04.29.10

Economic Highlights

March Unemployment – 10.7%

Sales tax receipts – Three quarters FY to date $19,776,080

Top sales tax producer concentration – auto dealers and retailers (Apple, Forever 21, Home Depot, Nordstrom)

Page 6: Why glendal04.29.10

Glendale Median Home Prices

2009/2010 %

Zip Med. Price Change91201 $632/$575 +10%91202 $579/$712 -19%91203 $582/$310 +88%91204 $405/$480 -16%91205 $465/$398 +17%91206 $699/$735 -5%91207 $674/$789 -15%91208 $738/$678 +9%91214 $562/$625 -10%

*Home Data - 2010

Page 7: Why glendal04.29.10

Current Affordable Housing (Multi-Family)

Recently completed:Casa De La Amistad, a 24-unit rental project located at 6200 San Fernando Road, developed in partnership with United Cerebral Palsy and completed in February, 2010 Glendale City Lights, a 68-unit rental project located at 3673 San Fernando Road, developed in partnership with Advanced Development and Investment and completed in February, 2010 Gardens on Garfield, a 30-unit rental project located at 303 E Garfield, developed in partnership with Thomas Safran and Associates and completed in April, 2010, Grand opening event scheduled for Wednesday, June 9th, 2010.

Page 8: Why glendal04.29.10

Current Affordable Housing (Multi-Family)

Nearing completion:Habitat at Kenwood, an 11-unit for sale project located at 711-717 N Kenwood, developed in partnership with the San Gabriel Valley Habitat for Humanity, expected to be completed in June, 2010. Grand Opening event scheduled for June 5th, 2010 Vassar City Lights, a 72-unit rental project located at 1814 Vassar Avenue, developed in partnership with Advanced Development and Investment, expected to be  completed in August, 2010

Page 9: Why glendal04.29.10

Current Affordable Housing (Multi-Family)

In Development:Doran Gardens, a 60-unit for sale project located at 331-343 W Doran Street, proposed by Heritage Housing Partners, expected to break ground Summer, 2010 Central City Lights, a 36-unit rental project located at 327-331 W Salem Avenue, proposed by Advanced Development and Investment, expected to break ground in Fall, 2010 Habitat at Geneva, a 5-unit for sale project located at 624 Geneva Street, proposed by the San Gabriel Valley Habitat for Humanity, expected to break ground in January, 2011.

Page 10: Why glendal04.29.10

Grand Central Creative Campus(GC3) Disney

Grand Central Business Centre – One of the country’s first planned industrial parks – Future high-tech creative campusReplacement/rehabilitation of 2.5 Million SF & new construction of up to 3.5 Million SF on 125 acresPhase I – Two 125,000 SF office buildings completed in 2006 Phase II – One office building divided into a North Wing (6 stories) and a South Wing (5 stories) totaling 338,000 SF and 6-story parking structure w 1200 spacesOverall mix of media-related, entertainment uses including high bay creative space, sound stages, production facilities and related auxiliary uses7,000 estimated permanent jobs upon completion

Page 11: Why glendal04.29.10

DreamWorks

Corporate Headquarters 1000 Flower Street460,000 SF on 13.3 acres1,300 Estimated full-time jobsLakeside Annex completed March 2010 which includes 128,000 SF of office and a 4-story parking garage

Page 12: Why glendal04.29.10

Hyatt Place

225 W. Wilson 11-Story, 172 Room HotelMeeting Rooms, Garden Decks, Fitness Center and Pool4 Levels Subterranean ParkingEntitlements approved include Stage II Design and Sign Program, CEQA review, Parking Plan, and Urban Art Program

Page 13: Why glendal04.29.10

New Business Investment

Subaru of GlendaleTrader Joe’sPanera BreadChipotleMyShapeMuseum of Neon Art

Page 14: Why glendal04.29.10

2009/2010 Business Expansion

Express Video SupplySnookie’s CookiesAT&T InteractiveArecont VisionIgnition EntertainmentAndrew Christian

Page 15: Why glendal04.29.10

Agency Initiative – Creative Corridor

San Fernando Road Redevelopment Project Area – 750 acresGoal – Create/brand an industry cluster of creative uses to ensure long-term economic success Capitalize on Disney, KABC & DreamWorks as catalytic projectsTask Force formed to provide guidance Define the corridor, types of uses, priorities, etc.

Page 16: Why glendal04.29.10

Agency Initiative – Arts & Entertainment District

Maryland Street between Wilson and Central LibraryBroadway Lofts featuring ground floor recreation/entertainmentCity Art GalleryJazz supper clubIndependent Movie Theatre

Page 17: Why glendal04.29.10

Retail Attraction

Jersey Mike’s Yogurt LandUltimate ElectronicsKinder CareREIBev MoWalgreen’sBob’s Big BoyDenny’sTuesday MorningCentinela Feed & Pet SupplyChic-fil-A

Page 18: Why glendal04.29.10

Branding & Marketing

Agency approved a Professional Services Agreement with North Star Destination Strategies for citywide and branding and marketing

Evaluate the City’s image and themeOutline new marketing strategies in business attraction, business development, and public communication Promote the identity of neighborhood business districts as destinationsPromote special eventsPosition Glendale as a premiere destination to live, work, and play

Page 19: Why glendal04.29.10

THANK YOU

For Additional Information Contact

Ken Hitts

Economic Development Manager

(818) 548-3155

Visit www.ThinkGlendale.com