1. 1. SoMeT Australia 2015 Frank Cuypers 1 IF GOD INVENTED A DMO
2. 2. SoMeT Australia 2015 Frank Cuypers 2
3. 3. and the product Its about Hotelling not only about hotels SoMeT Australia 2015 Frank Cuypers 3
4. 4. SoMeT Australia 2015 Frank Cuypers 4
5. 5. SoMeT Australia 2015 Frank Cuypers 5
6. 6. SoMeT Australia 2015 Frank Cuypers 6
7. 7. and the product Avoid the Mouse Trap Fallacy SoMeT Australia 2015 Frank Cuypers 7
8. 8. SoMeT Australia 2015 Frank Cuypers 8
9. 9. SoMeT Australia 2015 Frank Cuypers 9
10. 10. and the potential consumer Hard SM versus soft SM SoMeT Australia 2015 Frank Cuypers 10
11. 11. SoMeT Australia 2015 Frank Cuypers 11
12. 12. SoMeT Australia 2015 Frank Cuypers 12
13. 13. and the community Communities are about individuals not about followers SoMeT Australia 2015 Frank Cuypers 13
14. 14. SoMeT Australia 2015 Frank Cuypers 14
15. 15. SoMeT Australia 2015 Frank Cuypers 15
16. 16. SoMeT Australia 2015 Frank Cuypers 16
17. 17. SoMeT Australia 2015 Frank Cuypers 17
18. 18. SoMeT Australia 2015 Frank Cuypers 18
19. 19. SoMeT Australia 2015 Frank Cuypers 19
20. 20. and the community Communities are about rhythm not about rules SoMeT Australia 2015 Frank Cuypers 20
21. 21. SoMeT Australia 2015 Frank Cuypers 21
22. 22. SoMeT Australia 2015 Frank Cuypers 22
23. 23. SoMeT Australia 2015 Frank Cuypers 23
24. 24. and service design Moments of truth last forever SoMeT Australia 2015 Frank Cuypers 24
25. 25. SoMeT Australia 2015 Frank Cuypers 25
26. 26. SoMeT Australia 2015 Frank Cuypers 26
27. 27. Te = Pe + Ec + Ic SoMeT Australia 2015 Frank Cuypers 27
28. 28. and the one thing you have to remember Its the strategy, stupid SoMeT Australia 2015 Frank Cuypers 28
29. 29. SoMeT Australia 2015 Frank Cuypers 29 From mission to vision: taking a short cut
30. 30. Strategy is a trinity PROFIT PROPOSITION VALUE PROPOSITION PEOPLE PROPOSITION - alignment - SoMeT Australia 2015 Frank Cuypers 30
31. 31. What if God created a DMO SoMeT Australia 2015 Frank Cuypers 31 Suddenly remembers the title of this presentation
32. 32. Learning A A DMO is a destiny management organisation SoMeT Australia 2015 Frank Cuypers 32
33. 33. Learning B A DMO is horizontal SoMeT Australia 2015 Frank Cuypers 33
34. 34. Learning C A DMO is SoMeT Australia 2015 Frank Cuypers 34
35. 35. Learning A SoMeT Australia 2015 Frank Cuypers 35