why hire portent?
DESCRIPTION
Presentation about internet marketing agency Portent Interactive, their history and philosophy.TRANSCRIPT
Succeed In Internet Marketing
Why you should work with Portent Interactive
by Portent &
Hey there.
You’re probably wondering
why there’s a rat on your screen.
Is Portent Interactive
trying to say they consider
their clients rats?
Nope.
A rat is a great guide to Portent’s
story, though...
...Rats are smart...
...Creative & curious...
...Practical survivors...
...and social animals.
Internet marketing requires all
those attributes.
Portent has ‘em.
30 clever, smart, creative
people who can help you
grow using the internet.
Portent started in 1995.
whoa. 13 years in
business. They
must know a
thing or 2.
Portent Interactive is not:
A design company, a creative agency, or a
search marketing firm.
(Please don’t call us those. It hurts our feelings.)
Portent Interactive is:
A whole-brain internet marketing
agency.
I wouldn't be
here right now
without Portent.
Their approach brings it all
together - search, social, design,
technology, marketing - to make you
successful.
Portent’s Clients
Are all folks they’re proud of:
(there are a lot more)
Portent’s Expertise
Is recognized by the leaders:
What Seth Godin Said
About a marketing project by Ian Lurie,
Portent’s CEO:
“Ian did my favorite one. Touches all the (sic) usual buttons, but in a more original way... The only 10 on my list.”
(Regarding Copyblogger writing and landing page contest. He still came in 2nd. Dang it.)
Portent has 3 teams.
The development team
writes great web applications.
none of them wear nerdy
glasses, by the way
The creative team
designs, writes & tells your story.
The marketing team
does the strategy and ties it all together with
SEO, PPC and lots of other acronyms.
A few key team members
With really embarrassing baby pictures...
Ian Lurie
Ian started Portent. He is the internet
marketing geek, with a blog, a book and
occasional speaking gigs on the subject.
(he’s bigger now)
Tracy Beach
Is Portent’s COO. He keeps your projects
running smoothly and guides our
creative team.
(he’s camera shy. that’ll teach him.)
Branden Root
Is Portent’s CTO. He heads up the
development team, and builds some of
the great tools we use in-house.
(Branden, at age 2)
Elizabeth Marsten
Leads our pay-per-click (PPC) team. She
has a magic touch for making PPC
campaigns more productive & efficient.
(still loves Rainier Beer)
Tom Schmitz
Is one of our search engine optimization
gurus. He’s also our social media
gunslinger. Bang!
(these days he takes the bus)
Jade Ingmire
Is our lead copywriter and creative lead.
She Knows Marketing.(now wears shoes to work)
Ariana Burgess
Directs traffic and manages projects with
a mastery that makes our heads spin.
(she’s in charge)
Anna Abraham
Is a brilliant designer and all-around
creative type.(ever the artist)
Miles Grover
Is a CSS and XHTML guru and designer.
(never wears this hat to work)
Christopher Bachmann
Is a development genius.
(knows how to rock)
Jann VanOver
Creates entire business systems from raw
code with her bare hands.
(and loves squirrels)
Jarrod Medrano
Creates Flash that’s pretty and useful.
(has much better table manners now)
Sarah Mackay
Handles client accounts and strategy
with finesse.(has changed her hairstyle)
Andy Schaff
Builds web applications that help you sell
more stuff.
(still drives a black car)
Shauna Brooks
Runs the office, pays the bills, sends you
yours.(still loves trail mix)
They’re All Marketers
Everyone at Portent is a marketer.
Whatever we do for you - design, development, search marketing, marketing strategy - we’ll keep your marketing goals in mind.
Our Process
?
Research & Discovery
Goals
Keywords
Personas
Creative Questionnaire
Requirements
Media Plan
Execute
Design
Copywriting
Development
PPC Setup
SEO Review
Social Media
Observe & Adjust
Analytics
Search rankings
Link count
Reputation tracking
Sentiment monitoring
Revised plan
Don’t worry, we have a flowchart. If you prefer it, we’ll send it to you.
It requires a piece of paper about 4’ x 8’.
created using Figures by [email protected]
Real Success
Portent used social media, development
& SEO to move Groomstand into the top
3 for ‘groomsmen gifts’.
whoa. 13 years in
business. They
must know a
thing or 2.
Revenue tripled,
by the way.
Real Success
Portent helped Adhost take over Google’s
local and organic search results.
and
increased
their lead
flow
Real Success
Kindermusik’s landing page campaign
broke all records.
Real Success
Portent worked with the IAMAW to
revolutionize their online strategy.
they won an award,
too
Real Success
Full-service internet marketing took
momAgenda from a new company to a
major player in just 3 years.
momAgenda's
owner calls
Portent "her
secret weapon"
To Do:☐ Read our site: PortentInteractive.com.
☐ Read Ian’s blog: ConversationMarketing.com.
☐ Read Ian’s book.
☐ Contact Portent Interactive.
reading!