why i don't "like" you: strategies and tactics for successful social engagement
DESCRIPTION
5 Reasons I may not engage with you as a consumer or fan on social media, and how to improve your social engagement. The presentation audience was nonprofits, but there are good takeaways for for-profit organizations too.TRANSCRIPT
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Why I don’t “Like” YouStrategies and Tactics for Successful Social Engagement
Jennifer McNabbSocial Marketing Manager@Jmc409
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Your social should be….
Providing content that resonates
Fueling engagement
Converting!
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5 reasons
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Don’
t
You’re not providing content that resonates.
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Pay attention to the new
Facebook metrics like virality, impressions, and engaged
users to see what content is most relevant to your
audience.
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Don’
t
The content you provide is not dynamic.
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Images and videos often speak louder than words. Illustrate the work you do in a way that
resonates with your audience.
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If you can make your images shareable and relevant, you’ll fuel even more engagement.
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Make sure you are posting multimedia with your
content as often as you can.
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Don’
t
You forget to share relevant news and updates.
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Have a social editorial calendar to help you
remember to post interesting content that is
happening in your organization.
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You plan ahead for email, direct mail and your website content – social shouldn’t be any
different.
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Don’
t
You’re not giving me opportunities to get involved locally where I care the most.
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Your fans like you for a reason – tell them how they can help when it matters most.
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If it makes sense, have a distributed local presence on different Facebook pages. Or language or geo-
target when possible.
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Don’
t
You haven’t embraced Timeline as well as other brands and organizations have.
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Make sure you are optimizing your cover photo, highlighting
posts, pinning, and adding milestones to tell your organization’s story.
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I mean really, who can resist these faces?
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Highlight and pin timely, relevant activities to remind your community of the impact you are making.
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The US Air Force and Army share milestones from their history to remind the country of major
accomplishments.
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Takeaways for Nonprofits
Relevant content is your secret weapon.
Engagement is your best friend.
Conversion is your end goal… whatever that may mean for you.