why invest in pullman - accor · reach for print: >3,6m reach for inflight video: >8,1m ad...

ACCORHOTELS GLOBAL DEVELOPMENT

AUGUST 2018

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WHY INVESTIN PULLMAN

AUGUST

2018

WHY INVEST IN PULLMAN

POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE

STYLISH PREMIUM HOTELS

OUR WORLD IS YOUR PLAYGROUND

2

Pullman Park Lane Hong Kong, 832 rooms

Hotels and resorts in tune with today’s mobile world, balancing

peak performance and personal well-being.

A vibrant place where global nomads can feel at their very best,

whether on business or leisure.

IMMERSIVE ART EXPERIENCE

TASTE OF THE NEIGHBORHOOD

SOCIAL HUB

CONVERGENCE OF WORK & PLAY



AUGUST

2018

>40% BRAND

TOTAL AWARENESSIn 6 countries

VERY SATISFIED GUESTS90% of Pullman customers are either satisfied

or very satisfied by their stay experience

#1 CONTEMPORARY DESIGN The most associated brand with contemporary

design in its category

3

COSMOPOLITAN HOTELS

BALANCING PEAK PERFORMANCE

AND PERSONAL WELLBEING

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AUGUST

20184

A DYNAMIC DEVELOPMENT

A NETWORK OF 123 HOTELS, 250+ HOTELS BY END OF 2030

NETWORK VS PIPELINE

36,569 rooms 14,262 rooms

OPERATING MODEMANAGEMENT CONTRACT

78%FRANCHISE CONTRACT

22%

100%

Geographical split

EUROPE30 hotels

8,189 roomsPipeline +797 rooms

Pullman Paris Tour Eiffel – France

© Abaca Corporate/Boris Zuliani

23%

MIDDLE-EAST &

AFRICA

12 hotels

4,010 roomsPipeline: +2,257 rooms

Pullman Dubai Creek City Centre - UAE

© Victor Romero

11%

AMERICAS

8 hotels

2,772 rooms

Pipeline +1,193 rooms

Pullman Miami Airport - USA

© Abaca Corporate/Bob Coscarelli

7%ASPAC

73 hotels

21,598 roomsPipeline +10,015 rooms

Pullman Beijing South - CHINA

© Jack Burlot

59%

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123 hotels 54 hotels



AUGUST

20185

PULLMAN PIPELINE

KEY UPCOMING OPENINGS 2018-2022

EUROPE

• Georgia, Pullman Tbilisi, 228 rooms

ASPAC

• China, Pullman Beijing Luneng, 270 rooms

• China, Pullman Shenzhen North Station, 275 rooms

• China, Pullman Shanghai Qingpu Excellence, 292 rooms

• Indonesia, Pullman Bandung City Centre, 279 rooms

• Japan, Pullman Tokyo Tamachi, 143 rooms

• Myanmar, Pullman Mandalay Mingalar, 365 rooms

• New Zealand, Pullman Auckland Airport, 300 rooms

• Vietnam, Pullman Quang Binh, 358 rooms

MIDDLE-EAST - AFRICA

• Ethiopia, Pullman Addis-Abeba, 298 rooms

• Kenya, Pullman Nairobi, 334 rooms

• Nigeria, Pullman Ikoyi, 200 rooms

• Qatar, Pullman Doha Bridge Towers, 468 rooms

• United Arab Emirates, Pullman Sharjah Canal, 186 rooms

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A STRONG NETWORK GROWTH

# HOTELS

121133

160170

2017 2018 2019 2020



AUGUST

20186

FLAGSHIPS

PULLMAN PARIS TOUR EIFFEL, FRANCE430 ROOMS

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AUGUST

2018

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FLAGSHIPS

PULLMAN LONDON SAINT PANCRAS, UK312 ROOMS



AUGUST

20188

FLAGSHIPS

PULLMAN SAO PAULO VILA OLIMPIA, BRAZIL173 ROOMS



AUGUST

20189

FLAGSHIPS

PULLMAN BANGKOK KING POWER, THAILAND354 ROOMS



AUGUST

201810

FLAGSHIPS

PULLMAN DAKAR TERANGA, SENEGAL231 ROOMS



AUGUST

2018

ZAMZAM MADINA

834 rooms - Kingdom of Saudi Arabia

BRISBANE AIRPORT

130 rooms - Australia

11

LATEST OPENINGS

ZHOUZHUANG RESORT & SPA

174 rooms - China

BAKU

280 rooms - Azerbaijan



AUGUST

201812

THE JUNCTION AT PULLMAN

A NEW LOBBY CONCEPTIt is a destination in itself, a dynamic, vibrant and

happening place where global nomads check in

and out, meet and mingle, work and play.

The perfect setting for our guests to successfully

balance performance and personal wellbeing.

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MANDATORY SIGNATURES



AUGUST

201813

ROOM

THE NEW PULLMAN BED EXPERIENCE

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AUGUST

201814

BUSINESS PLAYGROUND

Conceived by designer Mathieu Lehanneur - is an unexpected space where each

event is an experience. Equal parts work, creativity and inspiration. Pullman

understands meetings and the need to shake them up once in a while.

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AUGUST

201815

MEETING SPACES

MICE

RELOADED

2018

MEET & PLAY.

ENJOY A CREATIVE AND ENGAGING MEETING EXPERIENCE.



AUGUST

201816

PULLMAN KEY COMMUNICATION FACTS

PAID, OWNED, EARNED MEDIA CAMPAIGNS

In 2017:

Reach for print: >3,6M

Reach for inflight video: >8,1M

Ad impressions for Digital Ad: >3,8M

More than 4 million interactions generated by

1,000 posts on Social Media

>250,000 followers (all platforms)

PR Recall: +17M% in 2017

Highest share of positive coverage in 2017 vs Comp Set (44%)

2 editions per year

Chinese + English versions

Potential reach/year: 6.9M

New Social

Media Strategy

2 New Social

Media Campaigns



AUGUST

201817

PULLMAN KEY COMMUNICATION FACTS

MOST PRESTIGIOUS AWARDS 2017

March 2017South China Morning Post

The Park Lane Hong Kong, ChinaSKYE: SCMP 100 Top Tables 2017

Award

-Travel & Leisure Magazine

Pullman Changshu Leeman, ChinaBest Business Hotel

January 2017Luxury Travel Guide Award 2017

Pullman Timi Ama SardegnaLuxury Hotel & Spa of the Year

March 2017Skytrax World's Best Airport HotelsPullman Guangzhou Baiyun Airport

The Best Airport Hotel in China.

-Travel & Leisure Magazine

Pullman Kaifeng JianyeBest Design Hotels

-Travel & Leisure Annual Travel Awards

Pullman Oceanview Sanya Bay Resort & SpaBest Resort Hotel

Q4Grand Prix 2017 Riga Architecture

Pullman Riga Old TownBest architectural project in Riga in 2017

Q2Baltic Real Estate Awards 2017

Pullman Riga Old TownBest Hotel & Tourism Resort in Baltics

-Ctrip

Pullman Dongguan ChanganDongguan's most popular hotel award

INTERNATIONAL

AWARDSMore than 140

Awards in 2017

44%SHARE OF

POSITIVE

COVERAGE.

HIGHEST OF OUR

COMPSET

+17%GLOBAL PR

RECALL

IN 2017



AUGUST

2018

58%

24%20%

44%47%

31%28%

25%

59%

40% 38%

19%

34%

19%

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Pullman - Affluent and engaged, luxury hotel users

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PULLMAN TOTAL AWARENESS

TOTAL AWARENESS > 40% IN 6 KEY COUNTRIES

Source: BEAM - Brand Equity & Awareness Monitoring December 2017 |

Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country



AUGUST

201819

PULLMAN BRAND MARGIN®

A STRONG RATE PREMIUM PERCEPTION

Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an

unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to

stay with brand X compared to an unbranded equivalent ». Base: people having stayed in paid-for accommodation in the last 12

months and somewhat/very familiar with the brand

Brand Margin ® in €. Traveller representative

Figures as of end 2017

Brand Margin® in €

54

43 42 41 4338 40

37

2925

36

25

40

29

46

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EUROPE AMERICAS ASPAC MEA



AUGUST

201820

ACCORHOTELS DISTRIBUTION SOLUTION

ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONSTHE CENTRAL RESERVATION SYSTEM GENERATES ON AVERAGE 66% OF A HOTEL’S ROOM REVENUE / 58% FOR LUXURY & PREMIUM BRANDS



AUGUST

201821

ACCORHOTELS DISTRIBUTION PERFORMANCE

42%HOTEL

PMS

58%ACCORHOTELS

CENTRAL

RESERVATION SYSTEM

CALL CENTERS, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITE, MOBILE SITES

& APP

WEB PARTNERS (OTAS)

GDS/IDS

32% DIRECT SALES

26% INDIRECT SALES

16%

16%

19%

7%

FOCUS WEB DIRECT PULLMANHOTELS.COM

+ ACCORHOTELS.COM

+ MOBILE WEBSITES

PULLMAN ROOM NIGHTS

PULLMAN ROOM REVENUE

MOBILE GROWTH (PULLMAN ROOM REVENUE)

€97M

870,000

+77%

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FOR LUXE BRANDS



AUGUST

201822

LE CLUB ACCORHOTELS

ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM

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10 14 18 25 3240

50

44,7

70

100

110

2012 2013 2014 2015 2016 2017 S1 2018

Loyalty members - Worldwide

Le Club AccorHotels FRS loyalty program Huazhu loyalty program

A Worldwide program:

17 brands

3,400 hotels in 93 countries

Free enrollment

100% Web based program

More than 23,000 new members every day

Le Club AccorHotels represents 30.6% of

AccorHotels revenue

Partnerships with large Airlines loyalty program:

Skyteam, One World, Star Alliance…

106M

160M

Guests’ origin - Worldwide

>50 MILLION MEMBERS WORLDWIDE

+23,000MEMBERS EVERY DAY

LE CLUB ACCORHOTELSREPRESENTS

26%OF PULLMAN GLOBAL

REVENUE

LE CLUB ACCORHOTELS MEMBERS AVERAGE REVENUE SPENT PER

NIGHT IN 2017

€146



AUGUST

2018

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PULLMAN PERFORMANCE

REVPAR INDEX, AS OF END 2017

SYDNEY

3 Pullman Hotels

RevPAR INDEX = 103 to 125

SHANGHAI & BEIJING

3 Pullman Hotels


DUBAI

3 Pullman Hotels with


LONDON

1 Pullman Hotel

RevPAR INDEX = 130

PARIS

2 Pullman Hotels with


GLOBAL AVERAGE OCCUPATION RATE

> 68%



AUGUST

201824

DEVELOPMENT CRITERIA

PROGRAMMING AND DEVELOPMENT RECOMMENDATIONAAA ultra city center

location, historic conversion

WORLDWIDE

RECOMMENDEDNUMBER OF ROOMS

200 keys and + 200 – 450 keys

ROOM AVERAGE SIZE -15%/-20% of worldwide 30 – 36 sqm

TGFA / ROOM -15%/-20% of worldwide 75 – 110 sqm

RECOMMENDEDNUMBER OF ROOMS

150 keys and + 200 – 450 keys

ROOM AVERAGE SIZE32 – 38 sqm

+ balcony36 – 42 sqm

+ balcony

TGFA / ROOM 75 – 110 sqm 82 – 120 sqm

FOOD & BEVERAGE

Locally Relevant Restaurant, Destination Bar, Early Bird Coffee Cart, Bites-on-Wheels (for resorts), Active Breakfast

WELL-BEING

Spa(1)

Fitness Centre(1)

Swimming pool(1)

Sarah Hoey fitness programme and minimum 2 treatment rooms

MEETINGS

The Junction Generous ballroom & meeting space > 1,000 sqmArtist PlaygroundChill out loungeConnectivity lounge

(1) Based on market demand

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why invest in pullman - accor · reach for print: >3,6m reach for inflight video: >8,1m ad...

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