Why is

Marketing

important???

AGENDA: “Importance of Marketing”

Marketing helps in building a better society by helping to introduce and gain acceptance of new products that have eased or enriched people’s lives.

Finance, Operations, Accounting and other Departments wont worth without sufficient Demand. Hence, Financial Success depends on Marketing Ability.

Successful Marketing builds demand for products and services, which in turn creates Jobs. Helping to overcome unemployment.

CEO’s recognise the role of marketing in building intangible assets like• Strong Brand• Loyal Customer Base

Marketing experts play key role in:• What features to design?• What prices to sell?• Where to sell products or offer services?• How much to spend on advertising, sales, internet or mobile marketing?

Interested to know more, Refer

Available in All Leading Stores,

A South Asian Prospective Marketing Management14th Edition, Philip Kotler

Credits:

• iStockPhoto.com for professional Pics.• Colorlovers.com for Colour Scheming.• Images.Google.com for Advertisements Images.• A South Asian Perspective to Marketing Management 14th

Edition Book by Kotler, Chapter 1: Defining Marketing for 21st Century.

A Shashank Motepalli Presentation

Thanks