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Page 1: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 2: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 3: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Why is storytelling key?

Page 4: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 5: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 6: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 7: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 8: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 9: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 10: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 11: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Examples of great storytellers

Page 12: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Elizabeth Gilbert, author of Eat, Pray, LoveTook a journey of self-discovery and wrote a best-selling book that connected with millions of people world-wide.

Page 13: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Pixar StudiesModern day storytellers using state-of-the-art tools to share stories that make you feel all the feels.

Page 14: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Walt DisneyCreated a magical empire that’s wildly successful while giving people hope and sparking imagination.

Page 15: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 16: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

TELLING YOUR BRAND’S STORY

Page 17: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 18: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Be consistent

Page 19: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Clear message

Page 20: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Build drama

Page 21: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Invite guests into your story

Page 22: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Share the spotlight

Page 23: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 24: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Who tells a good story online?

• Brands that shine!

Page 25: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Skittles

Page 26: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Oreo

Page 27: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Go Pro

Page 28: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 29: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 30: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Your blog

Page 31: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Facebook

Page 32: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Twitter

Page 33: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Instagram

Page 34: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Linkedin

Page 35: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Tools to help tell your story

Page 36: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Seen.coEvery hashtag tells a story

Seen automatically collects and ranks the best media for any event

Page 37: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

StorifyGathers social media content from around the internet

Create your own storyline with images and social media posts

Socially shareable

Page 38: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

VideoYouTube

Vine

Native upload to Facebook

Twitter

Instagram

Page 39: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Live streaming videoPeriscope

Facebook Live

Google+ Hangouts

Blab

Page 40: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

Canva for designCreate a brand kit

Saves your designs for reuse

Work with a designer or team

Page 41: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing

TrelloGet organized

Works on desktop, tablet, and smartphone

Page 42: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing
Page 43: Why is storytelling key? - CUNA Councils€¦ · storytelling connects cuna marketing & business development council . storytelling & content marketing build a foundation cuna marketing